Having demographics data enables you to target your messages and advertising spend more strategically. Amazon has finally given sellers that ability with its new Brand

Whether you sell 10 products or 10,000, chances are that one or a few of your products vastly outperform the rest of your product line.

Amazon uses buyer feedback, the star rating Amazon customers give to a seller based solely on their order fulfillment experience, as part of its formula

Product reviews on Amazon can make or break the success of a product. So, what are the important elements of a product review and how

As of this week, Amazon is no longer allowing third-party sellers to ship their Prime orders using FedEx Ground and Home. For many Amazon sellers,

You buy your dream car. It’s gorgeous, and it cost a fortune. But it’s fickle and tends to need frequent maintenance. You’re not a mechanic.

Placement Bid Adjustments and Why to Use Them Where your ads appear on Amazon is controlled by the campaign type that you choose when creating

Amazon advertisers have long awaited additional targeting methods for sponsored product campaigns. With Amazon’s roll out of product and category targeting methods, the wait is

You sell on Amazon to make money. But if you’re focusing on advertising cost of sale (ACOS), you’re looking at the wrong metrics. Every initial

Whether you’re a vendor or a seller on Amazon Advertising, you probably have the same burning question regarding reporting: How do my other digital marketing