Video has become the latest buzz in the Amazon advertising world with the release of its Sponsored Brand Video Beta. Learn more about this powerful

Amazon’s newest beta program, Sponsored Display Ads, rolls out to more and more brand registered accounts. You can use its new targeting strategies to meet

Wondering when you can start shipping non-essential items to Fulfilled by Amazon (FBA) centers? For a limited number of items, the answer is now. All

As the COVID-19 coronavirus continues to spread, global panic is increasing. If you run an Amazon business, you’ve probably seen the effects already, from increased

Are you a seller or a vendor? The distinction between Amazon sales models is critical to how your business operates, with distinct advantages and disadvantages

Having demographics data enables you to target your messages and advertising spend more strategically. Amazon has finally given sellers that ability with its new Brand

Whether you sell 10 products or 10,000, chances are that one or a few of your products vastly outperform the rest of your product line.

Amazon uses buyer feedback, the star rating Amazon customers give to a seller based solely on their order fulfillment experience, as part of its formula

Product reviews on Amazon can make or break the success of a product. So, what are the important elements of a product review and how

As of this week, Amazon is no longer allowing third-party sellers to ship their Prime orders using FedEx Ground and Home. For many Amazon sellers,