Launching a Google Search campaign can seem overwhelming, but with a strategic plan, you can reach customers exactly when they’re searching for your products or

As JumpFly’s lead analyst, I have conducted countless audits on prospective clients’ Google Ads accounts to assess their current account setup and performance. While many

I recently learned from Google Ads that there are currently over 50,000 digital agencies of all sizes worldwide. Some agencies are small, and some are

What is ROAS?  From the PPC perspective, return on ad spend (ROAS) is how much you spend on advertising costs divided by how much revenue

As a leading digital advertising platform, Taboola has become an essential tool for ecommerce brands looking to create natural and engaging ads that capture consumer

We’ve all been there at some point, facing the frustration and challenges of declining digital ad performance. Since there are so many factors that may

If you’re an advertiser looking to manage your product listings on Google, you’ll want to get acquainted with the new Google Merchant Center interface, Google

With new competition entering the ad auctions every year, advertisers are constantly looking for ways to make their ads stand out. One effective strategy is

In the world of Google Advertising, some businesses manage their accounts internally, some outsource to agencies, and others work directly with Google representatives. Regardless of

In a significant shift for digital marketers, Google Ads has changed broad match to be the default match type for Search campaigns starting in July