Let’s talk about something that’s been on every advertiser’s mind over the last year: rising costs-per-click (CPC) in Google Ads. If you’ve noticed your ad

We previously shared part one of this series about AI agents and online advertising, The AI Shopping Agents Are Coming. Let’s now look more closely

Agentic AI is poised to reshape online advertising strategies significantly by introducing autonomous digital agents that can make decisions and execute tasks independently. These agents

Having spent five years in new business development at JumpFly, engaging with brands daily, I’m often surprised by how many leave their Microsoft Ads accounts

In Google Ads, when performance has decreased or hit a plateau, you might feel like you need to abandon your current strategy and start completely

It is essential to understand how to interpret and analyze conversion data in order to leverage your ad channel performance and achieve your account goals.

As I’ve outlined in my prior three blogs, Google Merchant Center Next can be a confusing and complicated platform. But there are some things to

Running a small business is easy. You get to set your own hours, make the rules, and be the boss—says the person who’s never run

With literally thousands of digital marketing agencies out there, finding the perfect one for your company can be a challenging task. Whether it comes down