The timeline for Google Universal Analytics (UA) is getting down to the wire. UA is in its final six months of life, as it will

Gone are the days of only running promotions during traditional holiday seasons. Now more than ever, discounts and special offers present consumers with the final

When it comes to advertising on Google and Microsoft Ads, utilizing all available resources ensures the best optimization of your campaigns. One of the tools

Paid search managers always say the industry shifts quickly, but this year we have a particularly striking example. Last year, Performance Max campaigns were just

I was asked to write a blog about paid search predictions for 2023, and while I’ve done a prediction blog several times before, I feel

When it comes to showing your content on a Search Engine Results Page (SERP), it helps to write in a language that search engines can

So, many of you might have had Smart Shopping campaigns running in Google Ads that have been automatically migrated by the Google system to the

GA4 is coming. Yes, it is on its way for good to replace Universal Analytics (UA). If you do not have Google Analytics 4 (GA4)

Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of