GA4 is coming. Yes, it is on its way for good to replace Universal Analytics (UA). If you do not have Google Analytics 4 (GA4)

Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of

You’re in your Google Ads account and notice that the all-knowing Google has some suggestions for you to “improve” your performance and raise your Optiscore.

The Google Ads Asset Library is a newer tool from Google that really helps advertisers be more efficient. The Asset Library allows you to access

When it comes to Google Ads, targeting the right audiences is one of the most important steps to a successful campaign. Google has billions of

Image Extensions are a valuable tool to implement within your advertising campaigns. This extension is available for Google Ads and Microsoft Ads platforms and can

PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely out of infancy, and the entire industry was up in

Shopping on Bing has never been more beneficial than it is now. Microsoft is now introducing Microsoft Bing Rebates. You can now earn rebates when

On August 25th, I hosted “Ask Me Anything” on the Paid Search Association’s Slack channel.  Wait, you aren’t part of Paid Search Association’s Slack channel?!

We all know the feeling when we search for a product online, and we see a link to an advertisement that looks sort of fishy.