Google is introducing a few new ways to optimize and prove the gradual value of your Performance Max (PMax) campaigns. These features include enhancing performance

The Chatbots are coming to Bing – and for some of you, they are already here if you have early access. Bing’s new chat AI

Google match types are a constantly evolving part of Google Ads. Google has increasingly made its match types broader, allowing keywords to be triggered by

Microsoft is making a big change to how audiences are managed in Search and Shopping campaigns, which will have a large impact on anyone advertising

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When it comes to advertising on Google and Microsoft Ads, utilizing all available resources ensures the best optimization of your campaigns. One of the tools