Google Data Studio is a fantastic tool that allows you to take the data from your Google or Microsoft Ads campaigns and transform it into

Editor’s Note: This is the second of a series of tips and tricks in Excel that will help any and every PPC Advertiser. You can

This is a question that almost every advertiser using Google Ads wants to know. The answer to that question is: it depends. The timeline of

Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for a year, but you’ve been able to still add Expanded

Google Ads began transitioning broad match modifier (BMM) behavior into phrase match in February 2021. Both phrase and broad match modifier keywords have the same

As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have

Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. It allows a business to advertise on search engines like

If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) can be an important way. Whether those partners are profitable

Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king

The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When