PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely out of infancy, and the entire industry was up in

Shopping on Bing has never been more beneficial than it is now. Microsoft is now introducing Microsoft Bing Rebates. You can now earn rebates when

On August 25th, I hosted “Ask Me Anything” on the Paid Search Association’s Slack channel.  Wait, you aren’t part of Paid Search Association’s Slack channel?!

We all know the feeling when we search for a product online, and we see a link to an advertisement that looks sort of fishy.

Product & Seller Ratings Having high Google product and seller ratings is paramount for building your credibility. A consumer is more likely to purchase your

Setting up your Google Ads account has a few components, but one of the most crucial is making sure that the billing profile is set

Billions of searches occur every day on Google. All this search query data has allowed Google to develop a state-of-the-art question-and-answering system. Google’s technology matches

Back in September 2021, Google announced that data-driven attribution was the default attribution model for all new Google Ads conversion actions starting in October. “To

One of the biggest challenges in pay-per-click (PPC) advertising is writing ad copy that attracts the right visitor in a short and concise manner. Searchers

When writing ad copy, it’s important to keep in mind what your advertising goals are. Your advertising goals will help you determine your Call to