What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook,

News flash: Excel is not just an excellent spreadsheet program used in offices across the world. Excel holds social status. It comes with bragging rights,

At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be the only ad type that could be created after June

Being in the pay-per-click (PPC) digital marketing world since 2006, first as an account manager and later as a Director of Sales has given me

If you’ve been creating extensions in your Google Ads account, you may have noticed some new options lately, called upgraded extensions. Google is currently in

It’s estimated that your typical online store loses about 75% of overall sales due to cart abandonment, and the number one cause of cart abandonment

What are Search Queries? A search query is a keyword or keyword phrase that users enter into a search engine. It’s important to know how

With a thousand reasons to set up a pay-per-click (PPC) campaign for your business, now is as good of a time as any to learn

As Google Ads advertisers, we’re ruled by data when we make decisions. And nothing is more important than conversion data in making our decisions. Google

Custom Segments are a powerful tool you can use to drive website conversions via YouTube (and Display) campaigns. They are the most useful audience type