Let’s face it, for half of the year, many of us have been stuck inside with nothing to do but look at our screens and

Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they

You’ve made the decision to redesign your site but want to know what you need to do to prevent as little disruption to your SEO

Multimedia Ads are the latest responsive ad format offered on Microsoft Bing.com search pages. This new option provides an opportunity for advertisers to showcase their

Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way.

Earlier this year, Google introduced a new beta that aims to improve the accuracy of your conversion measurement called enhanced conversions. It supplements your existing

For every new touchpoint added to the customer’s journey, finding an effective way to scale your brand not only can be a challenge but can

The power of LinkedIn data for business-to-business companies is undeniable. And there are more ways to use that powerful data than by advertising on the

Let’s face it. Not every product in your product arsenal is a high-powered profit driver. Sometimes, certain product SKUs will underperform others. So what do

Google continues to develop multiple enhanced machine learning features within their advertising platform with advanced Smart Bidding strategies that can better optimize towards different business