If you’ve created a new Google Ads campaign recently, chances are you may have already noticed the removal of two well-known automated bidding strategies: Target

Since we published our first blog post on the importance of mobile for paid search in 2010, the impact of mobile has only grown. As

What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common?  Surcharges and wasted spend, that’s

Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and

In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming and going. First, there were text ads. Then Google introduced

Ad extensions have always been an excellent tool for enhancing your text ads’ visibility and relevance to increase engagement and improve performance results. With the

If you are looking for an ad type that allows you to target entire websites, or portions of them, without creating keywords and ads for

It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for

Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced

The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and