In a significant shift for digital marketers, Google Ads has changed broad match to be the default match type for Search campaigns starting in July

If you own or manage a Google Ads account that is tracking multiple primary conversion actions, surely you have probably felt the need to optimize

“Broad match is far too broad. These search terms don’t even relate to my keyword.” If you work in the world of PPC, I’m sure

The path to purchase for lead generation in digital advertising is often complex and multifaceted. With over 70 percent of advertisers prioritizing the improvement of

Part 1 of our Search Ads & Holiday Planning Webinar that I did with Google back in July shared data on the holiday shopping timeline

I recently was able to do a joint webinar with our Google Strategic Agency Manager, Harika Komandoor Ranganathan, on the topic of Making Every Holiday

If you’re a small business owner, chances are you’ve heard of Yelp. Today, Yelp is the third-largest local search engine behind Google and Apple Maps.

In our digital age, video content is king, and embracing video into your company’s advertising game plan isn’t just a smart move—it’s essential. With video,

Have you ever logged into your ads account and seen the red indicator “Limited by Budget” on your campaigns? You might think Google or Microsoft

New Consumer Privacy Laws With the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) being in place for some time now,