As advertisers, we are always looking for the best ways to reach our customers. In pay-per-click (PPC) advertising, the first step to success is choosing

Conducting an audit on any account can be quite an intimidating task. You log into Google Ads, see a mountain of metrics in front of

Searchers have some interesting habits. COVID-19’s influence on nearly every market has caused us all to frequent our computer and mobile screens even more often

Google Ads Experiments are a great, and perhaps underutilized, tool for any pay-per-click (PPC) advertiser. Using experiments you can test specific changes to your campaign

If you are new to YouTube advertising or have been working with the platform for some time and are still asking the question “Is YouTube

Get ready – free product listings are coming to Bing shopping over the next month. This is perfect timing as we head towards the holiday

As a business owner, it’s important to know your market in order to capture the largest portion of potential customers — using Google Ads pay-per-click

Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million images for use in Microsoft