Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to

“How is my account doing?” How you answer depends on the goals you set. There are many ways to attribute success to a campaign, but

If you’re not using Google Ads Customer Match to enhance and target your advertising to your customers and prospects, you’re missing out. By uploading a

Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they

You know what makes a good impression with your clients or boss? Having the answer when they want to know what results they can expect

Once upon a time, Google offered two types of text ads: standard text ads and expanded text ads (ETAs). When they introduced ETAs the advertising

Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS),

Whether you have been running ads online for years or are new to the party, it is important to make sure that you own your

Uploading your product catalog to Google Merchant Center enables you to use it with Google Shopping ads and other Google services, as well as Microsoft