Great ad copy – the kind that jumps off the page – will resonate with the right person at exactly the right time. Here’s how

With Smart Display campaigns, you can set your target location to a specific country or geographic location, but you might be surprised where you’re spending

First impressions matter and your pay-per-click (PPC) headlines are no different. Start off on strong footing with these nine headline hacks for writing successful ads.

ego bidding (noun): the conviction that the top spot in the search engine results page is the best place to be. Ego bidding can be

If you’re running a sale or promotion you want to highlight in Google or Microsoft ads, try adding a promotion extension. These extensions give you

To bid on or not to bid on your brand name has been hotly contested for years. Should you? Shouldn’t you? After managing paid search

Keyword match types help control which searches on Google and Microsoft can trigger your ad. They help determine the size of the net you are

As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the

As more and more automation makes its way into Google Ads, some things have gotten a lot easier. The introduction of responsive ads has certainly

PPC is one of the most versatile marketing channels available due to its real-time flexibility and the multitude of options available. Some campaign types work