Responsive Search Ad Specs for Google Ads
Responsive search ads (RSAs) are great for testing different combinations of ad copy to see what works best. You provide the headlines and descriptions, and
Miranda Schirmer
Image Specs for Google Ads
Image ads are an integral part of advertising on the Google Display Network (GDN). These powerful ad types can be utilized at the top of
Miranda Schirmer
Change or Add Shopping Data with Custom Feed Rules
Sometimes you need to change information in your Google Shopping feeds, but you don’t want to make the changes on your website. Google Merchant Center
John Stanko
New Conversion Metrics Ease Google Ads Reporting
Conversion data in Google’s and Microsoft’s ad platforms has long frustrated digital marketers trying to report on their campaigns’ performance. Both log paid search conversions
Jeremy Quinones
Google Analytics versus Google Ads Conversion Tracking
“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but
Nikki Kuhlman
Use the Sitemap to Build a PPC Campaign
Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content –
Kelly Spryszak
5 Ways to Find Negative Keywords
Negative keywords can trim ad spend and improve ad position and revenue. But how do you find them? These five methods will help you discover
Britnee Berman
Image Specs for Microsoft Audience Network Ads
Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches
Nikki Kuhlman
Dot Tag Setup for Verizon Media
In order to track Verizon Media native ad traffic and order revenue, there are two things that need to be done. Get the Verizon Media
Nikki Kuhlman
Image Specs for Verizon Media Native Ads
Verizon Media, formerly known as Yahoo Gemini and Oath Ads, offers native ad placements on Yahoo.com and Yahoo mail. Images submitted to Verizon Media for
Nikki Kuhlman
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