Conversion data in Google’s and Microsoft’s ad platforms has long frustrated digital marketers trying to report on their campaigns’ performance. Both log paid search conversions
“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but
Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content –
Negative keywords can trim ad spend and improve ad position and revenue. But how do you find them? These five methods will help you discover
Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches
In order to track Verizon Media native ad traffic and order revenue, there are two things that need to be done. Get the Verizon Media
Verizon Media, formerly known as Yahoo Gemini and Oath Ads, offers native ad placements on Yahoo.com and Yahoo mail. Images submitted to Verizon Media for
Black Friday and Cyber Monday combined are expected to surpass $21 billion in ecommerce sales this year, according to BlackFriday.com. That’s a lot of eyeballs
Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to
Welcome to Google Advertising, where your keyword choices don’t matter… unless you have effective negatives in place. Far too many advertisers neglect using negative keywords
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