Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content –

Negative keywords can trim ad spend and improve ad position and revenue. But how do you find them? These five methods will help you discover

Black Friday and Cyber Monday combined are expected to surpass $21 billion in ecommerce sales this year, according to BlackFriday.com. That’s a lot of eyeballs

Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to

Welcome to Google Advertising, where your keyword choices don’t matter… unless you have effective negatives in place. Far too many advertisers neglect using negative keywords

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up

The Countdown function – a widget allowing your paid search ads automatically to display the time left before a promotion’s end – is an often-forgotten