You’re flying blind without tracking in place for your PPC campaigns. Without optimal tracking in place, you’re not making informed decisions or effectively managing the

Google Ads has announced that it is expanding the close variants feature – which maps together words with the same meaning – to phrase match

If the data in your shopping feed is incorrect or missing information, it won’t matter if the Shopping campaigns are set up perfectly. They won’t

It’s never too early! Holiday PPC preparations should be on everyone’s mind this month. Whether it’s upping your ad budget because holiday shopping is the