

Goodbye Google Academy for Ads, Hello Skillshop
Looking to get your Google Ads certifications? You won’t find them at Academy for Ads. It has been replaced with Skillshop, Google’s new on-demand, online
Looking to get your Google Ads certifications? You won’t find them at Academy for Ads. It has been replaced with Skillshop, Google’s new on-demand, online
Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of
Google’s ad extensions are a great way to add character to your ads, as well as take up more real estate on the search engine
Have you ever wondered “Why did someone who searched for pool floaties click on my ad for bedroom curtains?” Reliance on Google Merchant Center’s primary
Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of
You spend hours perfecting your keyword list to capture the highest quality traffic. You spend days creating the perfect set of ads to run in
Let the mourning period begin: Google Ads officially killed average position on Oct. 7, 2019. Actually, it will be just fine – when life gives
Strong performance in Google Ads requires finding efficiencies within your account. The more clicks you bring in from relevant users seeking your product or service,
Microsoft just gave advertisers a welcome gift: the responsive ads (RSAs) beta program is now open to all advertisers worldwide. With the holiday selling season
As an advertiser, you spend a lot of time creating and optimizing your landing pages. You research best practices, constantly optimize and A/B test. You
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