Microsoft just gave advertisers a welcome gift: the responsive ads (RSAs) beta program is now open to all advertisers worldwide. With the holiday selling season

As an advertiser, you spend a lot of time creating and optimizing your landing pages. You research best practices, constantly optimize and A/B test. You

As paid search account managers, we love establishing collaborative relationships with our clients. Some client relationships can be a challenge, however. If you want to

Paid search generates traffic, but ecommerce businesses live and die by profit. When you’re not sure why the traffic that your paid search program sends

On Sept. 17 Google Ads will remove Accelerated ad delivery from Search, Shopping and shared budget campaigns. Additionally, on Oct. 1 all of those campaign

You’re flying blind without tracking in place for your PPC campaigns. Without optimal tracking in place, you’re not making informed decisions or effectively managing the

Google Ads has announced that it is expanding the close variants feature – which maps together words with the same meaning – to phrase match

If the data in your shopping feed is incorrect or missing information, it won’t matter if the Shopping campaigns are set up perfectly. They won’t

It’s never too early! Holiday PPC preparations should be on everyone’s mind this month. Whether it’s upping your ad budget because holiday shopping is the