While they sound similar, Google Ads ad rank and ad strength are two different metrics that serve two different purposes. Below, we’ll dive into what

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If you are advertising on Google Ads, but not advertising on Microsoft Advertising, I’d love to know why. Based on my many years of running

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What Is Customer Match All About? Customer Match is an advertising tool now offered by both Google and Microsoft Ads that allows you to leverage

Several weeks ago, Google Ads began restricting the number of country-level exclusions you could have in a single campaign. Starting on March 31, 2024, Google

In the ever-evolving world of digital marketing, staying ahead of the game can be challenging. Luckily, there is a wealth of information right at your

Over the past few years, I’ve gotten really into survival TV shows, but the one that stands out as my favorite is Alone. Now, it’s

In your Google Ads shopping and/or Performance Max campaigns, have you ever noticed that some of your products get lots of impressions and clicks while