Performance Max campaigns were introduced back in 2021 with much anticipation from advertisers. These campaigns utilize AI learning to give advertisers a much broader reach

As we step into 2024, the world of Google Ads Pay-Per-Click (PPC) is buzzing with exciting trends that are transforming the digital advertising landscape as

When it comes to managing Pay-Per-Click (PPC) advertising, businesses often face a crucial decision: to do PPC management in-house or enlist the expertise of a

Na na na na, na na na na, hey hey, goodbye third-party cookies!  I’m not sure that those lyrics would have been a hit song,

The Search Engine Marketing (SEM) and Pay Per Click (PPC) space is a complex world of intricate moving parts, and with so many figurative buttons

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool

Google Ads made a lot of changes in 2023. With new campaign types, Broad Match keyword mapping becoming more refined, and the switch to Google

Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft Ads playgrounds,

Local businesses advertising on the Google Search Network and looking to drive people actively searching for their services and/or brand to their site can often

Artificial intelligence (AI) is transforming almost every industry, and search engine marketing (SEM) is no exception. AI is being used in many aspects of SEM,