In the rapidly expanding digital marketplace we all inhabit, Google Merchant Center (GMC) continues to be the best tool for online sellers and marketers to

Unless you have an incredibly niche business, chances are the products or services you offer have at least some competition out there, and many of

What Are ACAs? One of the features available in Google Ads for responsive search ads is something called an automatically created asset (ACA). This feature

Performance Max campaigns were introduced back in 2021 with much anticipation from advertisers. These campaigns utilize AI learning to give advertisers a much broader reach

As we step into 2024, the world of Google Ads Pay-Per-Click (PPC) is buzzing with exciting trends that are transforming the digital advertising landscape as

When it comes to managing Pay-Per-Click (PPC) advertising, businesses often face a crucial decision: to do PPC management in-house or enlist the expertise of a

Na na na na, na na na na, hey hey, goodbye third-party cookies!  I’m not sure that those lyrics would have been a hit song,

The Search Engine Marketing (SEM) and Pay Per Click (PPC) space is a complex world of intricate moving parts, and with so many figurative buttons

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool

Google Ads made a lot of changes in 2023. With new campaign types, Broad Match keyword mapping becoming more refined, and the switch to Google