Google Ads bidding algorithms are getting old. Since their inception in 2016, they have gone through countless iterations through multiple campaign types. However, the core

In the ever-evolving landscape of digital advertising, managing a Google Ads account is a bit like captaining a ship through uncharted waters. You can’t just

The holidays are coming faster than we know it, and the time to plan is right now. Today. Waiting until the last minute is not

While working on setting up custom reports in the Explore tab of GA4, our SEO team noticed a very limiting setting that was affecting their

Google Ads’ advertisers are always seeking simpler solutions for ad management while maintaining effectiveness. Traditional Search campaigns can be a lot to manage if the

In the ever-changing, complex world of Search Engine Marketing (SEM), it’s easy to get caught up in pursuing high-volume keywords. After all, they offer significant

In the ever-evolving world of digital marketing, tracking and measuring conversions is essential for understanding the effectiveness of your Google Ads campaigns. With Google’s newest

POV: You just launched a new Google Ads campaign. You have the proper keywords, killer ad copy, relevant audiences, and pinpoint location targeting. And yet,

As a marketer, it’s essential to understand the best ways to get your message across to consumers and to learn what tools you have at

When it comes to digital advertising, Google Ads has been the undisputed king for years, dominating the online advertising landscape. However, there’s a contender that’s