As pay-per-click (PPC) advertisers, we often find ourselves being approached by clients who want to know what their competition is doing. Are they bidding on

Over the past two months, I’ve been deep diving into broad match campaigns with Smart Bidding in Google Ads to see how they perform. I’ve

Google Ads Editor makes the work of a PPC advertiser much more efficient thanks to its ability to allow the user to make bulk changes

Google rolled out free shopping listings almost two years ago, in what felt like a return to the old days of Froogle. Showing only on

I love tools that make me more efficient or make my day go faster and easier. It doesn’t matter if it’s software or something in

If you are using Performance Max campaigns in Google Ads, you might be wondering if you can import them into Microsoft Advertising. The short answer

Google is introducing a few new ways to optimize and prove the gradual value of your Performance Max (PMax) campaigns. These features include enhancing performance

The Chatbots are coming to Bing – and for some of you, they are already here if you have early access. Bing’s new chat AI

Google match types are a constantly evolving part of Google Ads. Google has increasingly made its match types broader, allowing keywords to be triggered by

Microsoft is making a big change to how audiences are managed in Search and Shopping campaigns, which will have a large impact on anyone advertising