Search engine optimization (SEO) is known for its mercurial and obscure guidelines. Since you need to appeal not only to your human customers but also

Google has been busy: Over five weeks in June and July, the search giant released at least seven algorithm updates. The change in rankings for

Searching Google feels magical in the way that it seems to return results that mostly match your basic search queries. Add some advanced search operators

Finding an agency to manage your search engine optimization (SEO) is easy. Choosing the right SEO agency is not.  If you’re not already versed in

Organic search is a black box to many marketers and developers. As a result, there’s a lot of education that occurs at the beginning of

Congratulations, you’re starting a new search engine optimization (SEO) program. Now is the time to plan ahead and make sure that all of the pieces

If you haven’t finished (or even started) preparing your site for Google’s page experience algorithm update next month, you have a short reprieve during which

Running pay-per-click (PPC) ads and optimizing for organic search with search engine optimization (SEO) at the same time produces more clickthrough and revenue than practicing

Google’s core web vitals, which focus on site speed, will become organic ranking signals in two short months. Will your site’s search engine optimization be

Spoiler alert: It doesn’t. Because this myth is so persistent in some circles, let’s look at the reasons why Alexa Rank does not impact or