In 1998, Google changed digital marketing forever when it launched its search engine algorithm based on PageRank. This radically new method of ranking organic search

Absorbing knowledge at SMX West, one of the search industry’s most respected conferences, was like drinking from a fire hose. Of all the search engine

Content optimization involves improving relevance for two things that can be in direct opposition: your customer and your search bot. You want more customers to

The most recognized form of search engine optimization (SEO) is content optimization. Everyone understands it: You just sprinkle in a few keywords and you’re done.

The most important aspect of search engine optimization (SEO) resides in your site’s technical infrastructure, which controls search engines’ ability to crawl your site and

Technical search engine optimization (SEO) encompasses a wide array of signals, from load time to indexation to metadata. There is no Swiss army knife for

It’s a common question with an uncommon answer. Search engine optimization (SEO) combines elements of marketing, writing, press relations, and web development into one digital

SEO: 5 Reasons to Stop Obsessing about Rankings You want more of something – leads or revenue – and you know search engine optimization (SEO)

In the struggle between search engine optimization (SEO) and usability, where do you draw the line? SEO drives people to your site, but usability converts

Keyword research is the foundation of search marketing, both on the search engine optimization (SEO) and pay per click (PPC) sides of the house. What