When it comes to measuring a website’s performance and impact in search engines, there are few metrics more misunderstood than “Domain Authority.” This number, valued

Google Business Profile, or GBP, is one of the most important local search engine optimization (SEO) elements to optimize to improve your visibility. Because of

Google is one of the most, if not the most, widely-used search engines in the world, with millions of people turning to it every day

As everyone in the search engine optimization (SEO) space knows, the rules and best practices of organic search are constantly changing. The days of keyword

The recent launch of ChatGPT by the San Francisco-based research laboratory OpenAI has set the internet ablaze. However, before using ChatGPT to crank out SEO

There are 19 notable active ranking systems that Google uses to organize information by relevance, usefulness, and accessibility. These ranking systems work in sync with

Content is king! It was true when Bill Gates coined the phrase in his 1996 essay, and nowadays, it is absolutely critical to a website’s

‘Tis the season to peer into our crystal balls and extend what we know about Google and search engine optimization (SEO) in 2022 into 2023.

The process of search engine optimization (SEO) is often oversimplified as “writing words on a page to rank better on Google.” However, a robust SEO

Google is constantly evolving to find the best ways to answer searchers’ queries. The search engine has come a long way from the standard 10