When you’re ready to optimize content, start with the metadata that matters most: the title tag. Sitting in the head of the page’s HTML code,

If you’re not familiar with web development, you may not even know that there’s more than one type of sitemap. Both XML and HTML sitemaps

With 2021 in the books and 2022 upon us, now is a great time to reflect on your search engine optimization (SEO) efforts — what

The page experience algorithm update that Google unleashed on mobile search sessions between June and August 2021 will be coming to search sessions on desktop

The search engine optimization (SEO) process doesn’t end with keyword research. An important next step in the SEO strategy is to create a keyword map

As the saying goes, “That which is measured, improves.” Thus, it’s no surprise that all of the best search engine optimization (SEO) minds use platforms

If you’re tempted to use search engine optimization (SEO) tricks in an effort to get organic search performance faster, cheaper, and easier, don’t do it.

What separates YouTube from the pack of social media sites is its focus on long-form video content that can be referenced and reused for years

Your brand’s keyword strategy will likely evolve over time, as you incorporate new products and offerings into your business, and as your branding and marketing

It’s a common myth: Blogs are great for search engine optimization (SEO). But writing about any old thing that comes into your mind today and