The Importance of Patience  Almost exactly a year ago, I started my first day at JumpFly. I remember the job hunt leading up to me

TikTok continues to leverage its advertising platform to connect brands with their target audience and find innovative ways to enhance their advertising offers. With the

If you’ve been in Meta’s Ads Manager interface lately, you’ve probably noticed a bunch of new features labeled “Advantage+” popping up. Meta recently released this

As businesses increasingly adopt a multi-channel approach to digital advertising, measuring the effectiveness of their marketing campaigns has become a challenge. With customers interacting with

Social media is and always has been unique in its ability to develop meaningful connections with users. Every day, advertisers strike gold with impactful social

As the seasons change, so should your social advertising strategy. Taking advantage of seasonality gives you a high chance to optimize your ad performance. It

Ever feel like every time you open Ads Manager, you stumble across a new feature or setting? I know I do! With the ever-expanding list

Are you still deciding if TikTok makes sense for your business? With over one billion monthly users, TikTok has made it accessible for brands to

LinkedIn has some of the most sophisticated B2B targeting available in today’s digital advertising landscape. With the world’s largest professional audience, running ads on this

With the business of the Holiday season slowly coming to an end, it’s a social media marketer’s favorite time of the year! Black Friday, Cyber