You’ve heard that social media advertising is easy, so you tried it for yourself. Results seemed promising at first, but then performance plateaued, or in

No business could have ever planned or prepared for the events of 2020. Everyone went back to the drawing board, trying to find a way

Visual content grips users’ focus as they scroll through their feeds, attracting more eyeballs than simple text. Buzzsumo found that Facebook posts with images drive

You’ve run out of ideas for what to post on your company’s social media accounts… again. If you want to improve your social media presence

What is User Generated Content? User-generated content (UGC) is becoming the wave of the future for many brands trying to build their online presence. This

An effective creative strategy is the heart of any impactful Facebook advertising campaign. No one quite knows the secret to the perfect creative strategy, but

Branded content — also known as paid or sponsored content — is one trend that has grown exponentially in the digital marketing landscape. From TikTok

Facebook is undoubtedly one of the most vital tools in any good social media marketing plan. Most recently, Facebook reported that upwards of 1.82 billion

2020 was undoubtedly a year littered with change, from the surge of COVID-19 to an impending invasion of murder hornets. We ask ourselves how has

The rapid evolution and growth of the digital ads ecosystems have led platforms to make changes that cater to both the consumer and business needs.