SEO
Why Specific Is Terrific When It Comes to SEO
As Google continues to emphasize authentic content, writing posts that address the clear intent behind
Krista Childers
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
SEO
How To Write for Humans in the Age of AI
In an era where artificial intelligence (AI) can write news articles, research papers, and even
John Becker
Amazon & Marketplaces
Has Amazon Broad Match Become Too Broad? Part 2
As 2023 began, we noticed across most Amazon ad accounts running broad match keywords for
Shannon O'Connell
PPC
Dynamic Search Ads: Leveraging Automation for Targeted PPC Campaigns
Google Ads’ advertisers are always seeking simpler solutions for ad management while maintaining effectiveness. Traditional
Alex Patt
PPC
Long-Tail Keywords: The Hidden Gem of SEM
In the ever-changing, complex world of Search Engine Marketing (SEM), it’s easy to get caught
Charlotte St. Pierre
Amazon & Marketplaces
How To Gain Repeat Customers on Amazon
Repeat customers are more profitable every year they spend with a company across a wide
Jennifer Gebhart
Social
Decoding the Impact: How Today’s Social Media Trends Shape the Fate of Your Ads
I bet you’ve noticed how certain things, such as Taylor Swift’s surprise album drops, the
Erin Gauss
PPC
How to Setup Conversion Actions in GA4
In the ever-evolving world of digital marketing, tracking and measuring conversions is essential for understanding
John Stanko
Amazon & Marketplaces
The Next Evolution of Sponsored Product Campaigns, On and Off Amazon
Sponsored Product campaigns have long been the bread and butter of Amazon’s advertising platform. These
Shannon O'Connell
