Amazon & Marketplaces
The Pros and Cons of Using Amazon Sponsored Products Ads
Sponsored Products has been the flagship product of Amazon since the beginning of the ad
Shannon O'Connell
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
PPC
Lead-Gen Advertising & How To Get Quality Leads
Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns.
Dain Ferrero
Technical
Cookies: What They Are, Why They’re Disappearing, and the Potential Chaos Ahead
Cookies have long stood at the center of controversy, and now, as we move through
Rob Abraham
PPC
Skillshop Proctored Exams
Google Ads made a lot of changes in 2023. With new campaign types, Broad Match
Will Olson
Social
6 Essential “To-Dos” for Paid Social Success (with Infographic)
It can feel like a never-ending list of items to tick off if you want
Kelsey Smigiel
PPC
Why Attribution Is Important To Understand for Analyzing Paid Search Advertising
Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially
Jeremy Quinones
SEO
Can Engagement Metrics Help You Craft Captivating Content?
It’s showtime! Imagine you’re a comedian about to do your new act before a boisterous
Krista Childers
Amazon & Marketplaces
Amazon’s Climate-Friendly Pledge and How to Enroll
As you’re browsing Amazon, you may have noticed a green label showing up in search
Jennifer Gebhart
PPC
General Phrase Match Keywords Bringing In Competitor Searches
Local businesses advertising on the Google Search Network and looking to drive people actively searching
Alex Patt
