SEO
The History of Truth: Google’s E-E-A-T & YMYL
Google is one of the most, if not the most, widely-used search engines in the
Michael Delgado
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
PPC
Changes Are Coming to Performance Max
Google is introducing a few new ways to optimize and prove the gradual value of
Christian Positano
Social
Meta’s Advantage+ Creative Standard Enhancements: What Is It, and Is It Right for Your Ads?
Ever feel like every time you open Ads Manager, you stumble across a new feature
Kelsey Smigiel
PPC
ChatGPT Integration Into Bing
The Chatbots are coming to Bing – and for some of you, they are already
Jack O'Donnell
Amazon & Marketplaces
Amazon’s Launch of Video Sponsored Display Campaigns
If you’ve been using Amazon Advertising for the past decade, you probably remember Product Display
Jennifer Gebhart
Social
Trending Industries and Audiences for TikTok Advertising
Are you still deciding if TikTok makes sense for your business? With over one billion
Marisa Giacalone
PPC
Is Phrase Match Still Worth It?
Google match types are a constantly evolving part of Google Ads. Google has increasingly made
Ben Kirby
Amazon & Marketplaces
Has Amazon Broad Match Become Too Broad?
The bread and butter of Amazon Ads PPC has been keyword targeting, but recent trends
Shannon O'Connell
PPC
Big Changes to the Audiences in Microsoft Ads with Multi-Channel Management
Microsoft is making a big change to how audiences are managed in Search and Shopping
Nikki Kuhlman
