Google Analytics Is Sunsetting Universal Analytics
The average position metric. True exact match type. Expanded text ads. Those are just a
(because we all need a little knowledge boost sometimes)
The worlds of pay-per-click (PPC) and search engine optimization (SEO) may seem distinct at first glance, but a closer look reveals powerful overlaps between them. I spent over 16 years…
The average position metric. True exact match type. Expanded text ads. Those are just a
A solid ad campaign strategy on Amazon is always evolving. With that evolution comes new
“Keyword cannibalization” certainly sounds like a terrifying term, but what exactly does it mean for
Congratulations! You’ve started selling on Amazon, and you’re gaining sales momentum and reviews. Whether you’re
Privacy concerns over personal data are front and center in today’s world. More people are
Although unprecedented times are still very much upon us, if there is something to take
Google’s Chrome browser is made even more flexible with the addition of extensions that perform
Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad
If you missed my blog on the best practices for setting up Performance Max (PMax)
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