

The Benefits of Collaboration Between SEO and PPC
It’s no secret that the pandemic has affected the way consumers shop, both in-person and […]
(because we all need a little knowledge boost sometimes)
In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate in separate silos. However, their shared goal is clear: to drive traffic and conversions. If…
It’s no secret that the pandemic has affected the way consumers shop, both in-person and […]
The average position metric. True exact match type. Expanded text ads. Those are just a […]
A solid ad campaign strategy on Amazon is always evolving. With that evolution comes new […]
“Keyword cannibalization” certainly sounds like a terrifying term, but what exactly does it mean for […]
Congratulations! You’ve started selling on Amazon, and you’re gaining sales momentum and reviews. Whether you’re […]
Privacy concerns over personal data are front and center in today’s world. More people are […]
Although unprecedented times are still very much upon us, if there is something to take […]
Google’s Chrome browser is made even more flexible with the addition of extensions that perform […]
Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad […]
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