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Deep Dive Series: Google Merchant Center Next – How to Navigate and Troubleshoot the Feeds (Part 2)

Deep Dive Series: Google Merchant Center Next – How to Navigate and Troubleshoot the Feeds (Part 2)

PPC

Technical

4 Tips For Expert GTM Implementation

Google Tag Manager (GTM) is a script-and-tracking-implementation manager through which we can add snippets of

Francisco Vasquez

Amazon & Marketplaces

Setting Up for Success: How to Run Successful Amazon Ads Campaigns

In the world of Amazon Advertising in 2024, there are many different types of campaigns,

Reilly McDonnell

PPC

The Importance of Owning Your Own Google Ads Account

In the world of Google Advertising, some businesses manage their accounts internally, some outsource to

Tom Johnson

PPC

Google Ads Makes Broad Match Default for Search Campaigns

In a significant shift for digital marketers, Google Ads has changed broad match to be

Morgan Livingston

PPC

Custom Goals in Google Ads

If you own or manage a Google Ads account that is tracking multiple primary conversion

Pat Knudsen

SEO

Using SEO KPIs and Diagnostic Data to Understand Organic Search Performance

In order to measure the effectiveness of your content for organic search, it is critical

Michael Delgado

Amazon & Marketplaces

Analyzing Amazon Advertising Analytics: Metrics that Matter

Logging into the Amazon Advertising console for the first time can be daunting. You’ll see

Jennifer Gebhart

PPC

Achieving Ad Precision with Google’s New Brand Controls

“Broad match is far too broad. These search terms don’t even relate to my keyword.”

Samantha Blunk

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