

Be Strategic with PPC Campaign Structure
I know what I’m proposing may be controversial to some – there are as many
(because we all need a little knowledge boost sometimes)
While it’s great to be churning out high-value, helpful content, it’s important to ensure it doesn’t overshadow existing content throughout your site. Even when aiming for specific, long-tail keywords, it…
I know what I’m proposing may be controversial to some – there are as many
What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers
Creating options on Amazon is critical for any brand to succeed. If you sell t-shirts,
News flash: Excel is not just an excellent spreadsheet program used in offices across the
At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be
The page experience algorithm update that Google unleashed on mobile search sessions between June and
Being in the pay-per-click (PPC) digital marketing world since 2006, first as an account manager
If you’ve been creating extensions in your Google Ads account, you may have noticed some
It’s estimated that your typical online store loses about 75% of overall sales due to
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