PPC
What Are Google Ads’ Fractional Conversions and Why Do They Exist?
Fractional conversions are the result of certain attribution models, which are put in place to
Pat Knudsen
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
PPC
Another Match Bites the Dust: Google Ads to Kill Broad Match Modified
Under the guise of making things easier for businesses to reach searchers, Google is folding
Nikki Kuhlman
Social
Facebook’s Peek into What’s Trending in 2021
2020 was undoubtedly a year littered with change, from the surge of COVID-19 to an
Lex Olson
SEO
SEO Crawling, Indexing, and Ranking — Oh My
Although some use the word “indexation” to indicate any aspect of technical search engine optimization
Jill Kocher Brown
Amazon & Marketplaces
5 Things to Consider When Managing a Small Marketing Budget on Amazon
Not every brand has a multimillion-dollar advertising budget like Nike, Apple, or Johnson & Johnson.
Shannon O'Connell
SEO
Does Your Google Ad Spend Buy Better SEO?
Surely spending more on Google Ads will get you better placement in organic search also,
Jill Kocher Brown
Social
What Does the iOS 14 Update Mean for Facebook Advertisers? (with Infographics)
The rapid evolution and growth of the digital ads ecosystems have led platforms to make
Stephanie Shaw
PPC
10 Proven Best Practices for Microsoft Audience Network
Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its
Nikki Kuhlman
Amazon & Marketplaces
Increase Your Visibility with Amazon Sponsored Display Ads
Sponsored Display Campaigns are Amazon’s newest addition to advertising campaign types. With this expansion comes
Shannon O'Connell
