If you’re a small business owner, chances are you’ve heard of Yelp. Today, Yelp is the third-largest local search engine behind Google and Apple Maps. With over 100 million monthly visitors, Yelp is one of the most trusted sites when it comes to reviews. Yelp may have started with an emphasis on restaurants, but now a large number of other businesses are well represented on the platform ranging from industries like Plumbing, Contractors, and HVAC to Dentists and Chiropractors.
Advantages of Advertising on Yelp
While Yelp may not have as many visitors as a platform like Google, what it thrives at is bringing in engaged local traffic. Yelp actually converts leads at three times the rate that Google does, with more than 97% of people who visit Yelp going on to make a local purchase. Of those, 90% purchase within one week, and 51% purchase within one day.
This tells us that Yelp is able to generate a huge amount of lower funnel traffic with searchers who are ready to make a purchase. Not only that but over 85% of the searches done on Yelp are unbranded searches. That means that while these consumers have decided to search for a specific service or product, where they will spend their money is still up for grabs.
With today’s ever-evolving digital landscape, billions of advertising dollars are being spent across various channels like Google, Microsoft, and Meta. Combined with what feels like an exponentially inflated cost-per-click year over year, the barrier to entry for PPC advertising feels like it’s getting larger and larger for local businesses to compete.
That’s why JumpFly jumped at the opportunity to become a Yelp Advertising Partner. Advertising on Yelp complements and extends our natural service offerings.
How Yelp Works
Yelp operates similarly to Google in that paid ads show up at the top of the results page above all of the organic results. However, where Google will typically only show two to four ads before getting into the organic results, Yelp can show up to 10 ads before you get to the organic results. That means that even if your company is the number one organic result in a populous area on Yelp, you wouldn’t show up any higher than the 11th spot on the results page without advertising.
The top of the results page isn’t the only valuable real estate you can take over with Yelp ads; your company’s Yelp page can also be displayed on your competitor’s pages. Yelp also offers an enhanced profile package, which allows you to remove any competitor from showing on your page.
The removal of competitors is just one of the many advantages you get with Yelp’s enhanced profile package. You also would have the ability to create a customized call-to-action button you can display on your Yelp page, which is a fantastic way to promote a sale or a new customer offer. On top of that, you also unlock various Yelp page edits and customization options, like additional informational blurbs to tell potential customers a little more about your business, and you have full control over the photos displayed on your Yelp page and in what order they’re displayed.
As a Yelp Advertising Partner, JumpFly can get our clients access to the Enhanced Profile at a discounted rate, as well as leveraging additional features like call tracking, UTM code conversion tracking, customized reports, and potentially most importantly: Yelp Boosts. These Boosts are an additional monthly ad spend available to first-time advertisers for the first six months of advertising, starting at a minimum of $100 per month. That’s potentially $600 in free ad spend!
Leveraging PPC on Yelp can be a game-changer for local businesses aiming to capture highly engaged, purchase-ready customers. With Yelp’s unique ability to drive lower-funnel traffic and its suite of advertising tools, including enhanced profiles and strategic ad placements, businesses can effectively stand out in a competitive market. As a Yelp Advertising Partner, JumpFly offers valuable expertise and benefits that can amplify your advertising efforts and deliver a strong ROI.
Don’t miss the opportunity to tap into Yelp’s powerful platform, and watch your business grow with targeted, local leads.
