Case Studies

Battery Mart and JumpFly were well-positioned for the volatile markets of the COVID crisis.

THE CHALLENGE:

Battery Mart wanted to see an improvement in account efficiency. They were looking for a better ROAS performance from both their Google and Microsoft paid ad platforms. They wanted to spend less but still drive strong revenue.

THE APPROACH:

Prior to the volatility of the COVID markets, JumpFly spent Q1 adjusting bids, restructuring budgets, and evaluating the returns of advanced Smart Bidding algorithms. Audiences were expanded, and Google’s data-driven attribution helped drive supplemental conversions. These optimizations, in tandem with the client rebuilding their pricing structure, set the account up for success.

THE RESULTS:

Battery Mart’s Google Ad campaigns saw a 255% increase in conversion volume and a 191% increase in conversion value, while improving to a generous 7.5 ROAS through an unstable economic environment of COVID.

In March 2020 our campaigns had the following wins:

• Google Ads had the third lowest CPA and the highest ROAS in the entire 13 year history of the account!
• Microsoft Ads had the lowest CPA and the highest ROAS in the history of the account.
• They are on track for the highest monthly revenue ever achieved in their Microsoft Ads account!