Case Studies

JumpFly Social Ad Management Substantially Increased Revenue and Sales Despite iOS14 Restrictions

THE CHALLENGE:

With the iOS 14 update hitting the Meta platforms in April 2021, data visibility became a challenge. As the update continued to roll out changes, it became harder to attribute sales to social ads. This ultimately led to hesitations from Name Bubbles regarding performance and whether the sales they were achieving were truly coming from social advertising efforts.

THE APPROACH:

In order to determine the true effectiveness of Facebook and Instagram advertising, the JumpFly social team made the decision to pause all campaigns on the platform for a two week period. This test enabled the team to isolate performance and evaluate its effect on overall company sales. With Name Bubbles on board, campaigns were paused on March 17th, 2022.

THE RESULTS

Campaigns were soon reactivated on March 23rd, 2022, after only a one-week pause. During the pause, Name Bubbles experienced a 31.05% decrease in overall revenue and a 27.80% decrease in site traffic. Consequently, leading to a revenue drop of $15,926 for the duration that Meta campaigns were paused.

Once Meta campaigns were reactivated, overall revenue increased by 21.45%, and site traffic increased by 15.98%, thus proving the positive impact of JumpFly’s social advertising management. Since launching with JumpFly Paid Social, Name Bubbles has experienced a 74.49% increase in overall revenue and a 30.03% increase in goal completions.