Case Studies

Wholesale Patio Store’s Sizzling Success with Search from their team at JumpFly.

THE CHALLENGE:

A family-owned company since 1992, Wholesale Patio Store is always focused on quality products and expert service. From high-end grills and firepits to complete outdoor kitchens, Wholesale Patio Store has the products and experts to help build a dream outdoor oasis.

Wholesale Patio Store started advertising on Google AdWords in 2009, and went through a succession of PPC management companies before the owner Todd Maltbie hired an in-house PPC manager, and then eventually managed it himself. The more time Todd spent, the more he realized that he needed an expert to help get the cost to-revenue ratio under control.

THE APPROACH:

Wholesale Patio Store started with Google Premier Partner JumpFly in February of 2013, under account manager Jack O’Donnell.

Jack and his team’s first order of business was to do a deep dive into the Wholesale Patio Store’s search campaigns. He left the existing campaigns intact but worked on optimizing them while simultaneously building out new versions of the campaigns based on solid campaign principles of tightly-themed keywords and extensive keyword research.

Another component of the Google strategy was brand specific websites. Each site is specifically devoted to one of Wholesale Patio Store’s top brands.

THE RESULTS:

Paid Search is the Fuel that Sustains Wholesale Patio Store

As each of the new campaigns started to out perform it’s predecessor, the older campaign was turned off. Over time, as the data came in and bids and keywords were refined and expanded, the results more than rewarded Todd’s one-more, last ditch chance on a PPC company, to the point where he’s called it “one of the best decisions I’ve ever made.” 

While shopping campaigns have been part of their Google AdWords strategy since May of 2015, Search has been the main driver of their revenue. 

Comparing the Search campaigns for 2016 to 2015, conversions increased 17% with a 14% drop in spend. More importantly, their revenue rose 77.4% and Average order value rose 51%, and is continuing to rise. 

Refinement to Reward

Jack and his team continue to improve the campaigns with an experienced eye, optimizing bids towards ROAS goals and adding negative keywords. He leverages ever bit of real estate by deploying as many extensions as possible including location extensions for their Brentwood, CA store. 

Outdoor Oasis Comfort in Growth

Traditional brick and mortar businesses have needed to reinvent the wheel to remain competitive. Proximity and visibility are no longer limited by your zip code. PPC and digital marketing is the perfect compliment to continued growth now and for years to come.