Case Studies

These case studies illustrate the tremendous value we bring our clients. Is your story next?

Windows Design Group - Case Study

Window Design Group sees clear success with Google Discovery ads
THE CHALLENGE:

Window Design Group, is an LA-based window installation company that actively shifted ~30% of its print dollars to digital after a Google-led media mix consultation with them in Q4 2019. At its peak, WDG was delivering ~$200K per quarter and 75% of this budget was removed as COVID hit and the company needed to furlough sales staff. This is a family-run business that was now struggling to accurately plan for the present and future amidst all this uncertainty.

THE APPROACH:

Discovery Ads were positioned to not only drive leads, but also add a branding opportunity. Advertisers with strong imagery are able to showcase product images in feed as consumers scroll through the YouTube homepage, new Discover inventory (in the Chrome and Google search mobile apps), and Gmail.

WDG Windows, Doors, Shutters, and in-home interior imagery is on site, and we used mockups to showcase their imagery is perfect for branding in Discovery Ads. Discovery is an opportunity for WDG to increase branding, and balancing imagery for their brand while less leads convert in April and May during COVID-19.

THE RESULTS 

Discovery campaigns successfully supplement other WDG channels, delivering a 40% increase in conversions in Q2 and 50% stronger cost-per-lead than search. As a result, WDG has increased Google Discovery budget 130% MoM in May and is set to increase Discovery Investment 200% ($50K) QoQ in Q3 2020.

 
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Since Partnering With JumpFly:

 

40%

Increase in Conversions During Covid

50%

Stronger CPL than Search

 


"Google Discovery helped us survive the COVID-19 slowdown by providing a huge lead boost and lower cost per lead at a time of great uncertainty. We are so happy we had the chance to learn of this during our Google-led consultation."

- Vincent Margott, CMO, Window Design Group

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Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.

Tom Linda

Discuss your goals with Linda or Tom; more than 20 years of experience and nice as can be!

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