Case Studies
These case studies illustrate the tremendous value we bring our clients. Is your story next?
Client Industry: Education Products - Case Study
JumpFly helped this education product supplier find success with influencer content on TikTok
THE STORY:
Our client, a provider of educational supplies, struggled to convert TikTok content into purchases. Relying on Spark Ads from the brand’s organic page proved ineffective.
In Q1, we introduced a creative strategy to improve TikTok performance, combining influencer content with brand-centered content. Leveraging authentic influencer voices, we aimed to create relatable and compelling content.
THE CHALLENGE:
Driving purchases on TikTok is particularly challenging due to the platform’s user behavior. Users primarily seek entertainment, making it difficult for brands to capture interest for direct sales. Thus, successful campaigns necessitate high-quality, engaging content that resonates with the audience.THE APPROACH:
Recognizing that our existing content was not achieving our sales goals, we pivoted to influencer content, incorporating spark codes to drive engagement and conversions. This strategy was designed to leverage the credibility and reach of influencers to more effectively engage potential customers.THE RESULTS:
Following the introduction of influencer content, our client experienced substantial improvements in key performance metrics:-
- Total Purchases: Increased by 467%
- Paid Followers: Increased by 67%
- Total Cost Per Purchase: Decreased by 79%
- Total Landing Page Views: Increased by 64%
*The date range of this data is from April 9th (when influencer content was introduced) through May 8th, as compared to the previous 30 days with no influencer content.
“Our focus on leveraging the power of collaboration with the introduction of influencer content on TikTok led to significant improvements in key performance indicators (KPIs). The most notable improvement was in total purchases, which saw a remarkable increase of 467%.”
467%
Increase in Purchases*
79%
Cost-per-Purchase Decrease*
64%
Landing Page View Increase*
Our client success stories demonstrate the relationships and results that advertisers experience working with JumpFly. Stop wondering if you’re getting the most you can from your digital advertising campaigns. Contact JumpFly today for a free consultation.
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