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# JumpFly, Inc.

## Sitemaps

- [XML Sitemap](https://www.jumpfly.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.jumpfly.com/blog/) - Our experts shares the whats, whys, & hows of digital marketing. Learn something new today about PPC, SEO, social media ads & Amazon ads with JumpFly!
- [Stars, Search & Strategy: Why Gold Stars (and Even Bad Reviews) Are Your Best Secret Weapon in Google Search](https://www.jumpfly.com/blog/stars-search-strategy-why-gold-stars-and-even-bad-reviews-are-your-best-secret-weapon-in-google-search/)
- [How To Find the Right Non-Branded Keywords](https://www.jumpfly.com/blog/how-to-find-the-right-non-branded-keywords/)
- [Local Service Ads (LSAs) Are Shifting To Google Ads](https://www.jumpfly.com/blog/local-service-ads-lsas-are-shifting-to-google-ads/)
- [Meta’s Advantage+ Settings: Why They Keep Reappearing (And How to Stay in Control)](https://www.jumpfly.com/blog/metas-advantage-settings-why-they-keep-reappearing-and-how-to-stay-in-control/)
- [AI in Online Advertising: 5 Key Trends From July 2026](https://www.jumpfly.com/blog/ai-in-online-advertising-5-key-trends-from-july-2026/)
- [What is Content Decay? Why Great Content Loses Rankings over Time](https://www.jumpfly.com/blog/what-is-content-decay-why-great-content-loses-rankings-over-time/)
- [The Critical Combination of SEO Strategy and Project Management](https://www.jumpfly.com/blog/the-critical-combination-of-seo-strategy-and-project-management/)
- [Mood Boards and PPC Advertising](https://www.jumpfly.com/blog/mood-boards-and-ppc-advertising/)
- [How To Get More Value from Influencer Content on Amazon](https://www.jumpfly.com/blog/how-to-get-more-value-from-influencer-content-on-amazon/)
- [Why Creative Matters in Social Media Ads](https://www.jumpfly.com/blog/why-creative-matters-in-social-media-ads/)
- [Why Navigation Optimization Is Your SEO Superpower](https://www.jumpfly.com/blog/why-navigation-optimization-is-your-seo-superpower/)
- [Why Specific Is Terrific When It Comes to SEO](https://www.jumpfly.com/blog/why-specific-is-terrific-when-it-comes-to-seo/)
- [How AI Is Transforming Search Behavior and Google Ads](https://www.jumpfly.com/blog/how-ai-is-transforming-search-behavior-and-google-ads/)
- [AI Max Is Replacing Dynamic Search Ads: What Advertisers Need to Know](https://www.jumpfly.com/blog/ai-max-is-replacing-dynamic-search-ads-what-advertisers-need-to-know/)
- [The Critical SEO and GEO Link Between Search, AI, and Omnichannel Marketing](https://www.jumpfly.com/blog/the-critical-seo-and-geo-link-between-search-ai-and-omnichannel-marketing/)
- [Changes To Google Ads Target-Based Bid Strategies](https://www.jumpfly.com/blog/changes-to-google-ads-target-based-bid-strategies/)
- [10 Paid Social Myths We Wish Would Disappear](https://www.jumpfly.com/blog/10-paid-social-myths-we-wish-would-disappear/)
- [AI in Online Advertising: 5 Key Trends from June 2026](https://www.jumpfly.com/blog/ai-in-online-advertising-5-key-trends-from-june-2026/)
- [‘Tis the Season… for Holiday SEO Planning](https://www.jumpfly.com/blog/tis-the-season-for-holiday-seo-planning/)
- [AI in Online Advertising: 5 Key Trends from May 2026](https://www.jumpfly.com/blog/ai-in-online-advertising-5-key-trends-from-may-2026/)
- [Why Video Creation Has Been a Barrier for Paid Advertising](https://www.jumpfly.com/blog/why-video-creation-has-been-a-barrier-for-paid-advertising/)
- [Still Hyperfocusing on Keywords? Why Topic Clustering Is a Better Way to Go for SEO](https://www.jumpfly.com/blog/still-hyperfocusing-on-keywords-why-topic-clustering-is-a-better-way-to-go-for-seo/)
- [The Hidden Audience: Why Your PPC Now Has to Sell to an AI Agent](https://www.jumpfly.com/blog/the-hidden-audience-why-your-ppc-now-has-to-sell-to-an-ai-agent/) - The PPC game has changed. You aren't just bidding for a human's attention anymore; you’re auditioning for an AI agent’s recommendation. If your site isn't machine-readable, you're effectively invisible. So if the AI crawl doesn’t trust you, the human will never see you. For a long time, the PPC formula was a straight line. Target
- [Shopify’s Role in UCP: Why it Matters to Shopify Advertisers](https://www.jumpfly.com/blog/shopifys-role-in-ucp-why-it-matters-to-shopify-advertisers/)
- [Universal Commerce Protocol: What Google’s New Agentic Commerce Standard Means for Advertisers](https://www.jumpfly.com/blog/universal-commerce-protocol-what-googles-new-agentic-commerce-standard-means-for-advertisers/)
- [How AI Is Changing Google Ads: 3 Tools Every Advertiser Should Be Using ](https://www.jumpfly.com/blog/how-ai-is-changing-google-ads-3-tools-every-advertiser-should-be-using/)
- [Why Social Matters in AI Search](https://www.jumpfly.com/blog/why-social-matters-in-ai-search/)
- [The Ambidextrous Method: Bridging the Gap Between Performance Data and High-Impact Creative](https://www.jumpfly.com/blog/the-ambidextrous-method-bridging-the-gap-between-performance-data-and-high-impact-creative/)
- [7 Ways to Scrutinize SEO Studies to Determine Significance](https://www.jumpfly.com/blog/7-ways-to-scrutinize-seo-studies-to-determine-significance/)
- [The New Post-Skip Experience on YouTube Mobile: Are Sticky Banner Ads Genius or a Nuisance?](https://www.jumpfly.com/blog/the-new-post-skip-experience-on-youtube-mobile-are-sticky-banner-ads-genius-or-a-nuisance/)
- [SEO Isn’t Simply a Content Package; It’s a Strategy](https://www.jumpfly.com/blog/seo-isnt-simply-a-content-package-its-a-strategy/)
- [Marketplace AI Bidding Tools vs. Human Strategy: Where Each Actually Wins](https://www.jumpfly.com/blog/marketplace-ai-bidding-tools-vs-human-strategy-where-each-actually-wins/)
- [How PPC Will Help Your SEO](https://www.jumpfly.com/blog/how-ppc-will-help-your-seo/)
- [How to Make a Location Page Truly Local for SEO](https://www.jumpfly.com/blog/how-to-make-a-location-page-truly-local-for-seo/)
- [ChatGPT Ads Are Here: Why Brands Should Move Early on AI Advertising](https://www.jumpfly.com/blog/chatgpt-ads-are-here-why-brands-should-move-early-on-ai-advertising/)
- [5 Reasons Why Agencies Still Matter in an Automated PPC World](https://www.jumpfly.com/blog/5-reasons-why-agencies-still-matter-in-an-automated-ppc-world/)
- [How to Get Started With Amazon Influencers](https://www.jumpfly.com/blog/how-to-get-started-with-amazon-influencers/)
- [The Death of Last-Click and What Replaces It (Realistically)](https://www.jumpfly.com/blog/the-death-of-last-click-and-what-replaces-it-realistically/)
- [ALERT: Sophisticated “Microsoft Advertising” Phishing Campaign Targeting Microsoft Ad Users](https://www.jumpfly.com/blog/alert-sophisticated-microsoft-advertising-phishing-campaign-targeting-microsoft-ad-users/)
- [12 PPC Newsletters Every Paid Search Marketer Should Follow & Why](https://www.jumpfly.com/blog/12-ppc-newsletters-every-paid-search-marketer-should-follow-why/) - If you work in PPC, you know how fast things move. One week, you are cruising; the next, there is a new paid search feature, policy shift, or AI trend causing havoc in one of your accounts. Newsletters make it a lot easier to keep up with all the platform updates and changes while getting
- [AI in Online Advertising: 5 Key Trends from April 2026](https://www.jumpfly.com/blog/ai-in-online-advertising-5-key-trends-from-april-2026/) - The last month was a big month for AI tools inside the platforms you’re already using. Google is retiring Dynamic Search Ads (DSA) and pushing everyone to AI Max. Amazon turned on ads inside Rufus. And TikTok, Meta, and Google all shipped AI video and creative tools directly into their ad interfaces. These tools are
- [Disavow Files: What Are They & Are They Still Relevant for SEO Today?](https://www.jumpfly.com/blog/disavow-files-what-are-they-are-they-still-relevant-for-seo-today/) - I started my career in PPC, and over the past several years, I have worked more closely in SEO. One thing search has taught me is that even a simple client question can send you down a rabbit hole. That happened with disavow files. I heard them mentioned, had questions, and wanted to understand what
- [The New Paid Search Campaign Structure Playbook: Simplification Without Losing Control](https://www.jumpfly.com/blog/the-new-paid-search-campaign-structure-playbook-simplification-without-losing-control/) - Paid Search campaign strategy has undergone a significant transformation. What once demanded meticulous manual control is now increasingly streamlined through AI. This shift reduces the need for repetitive, granular tasks, enabling marketers to focus more on high-level strategy, creative development, and the quality of their data. Consolidated Structure and Match Types This evolved approach prioritizes
- [The Meta, LinkedIn & Reddit Platform Updates That Shouldn’t Be Kept a Secret](https://www.jumpfly.com/blog/the-meta-linkedin-reddit-platform-updates-that-shouldnt-be-kept-a-secret/) - With more advertisers demanding automation and personalization, new features are constantly getting rolled out in various paid social platforms. And once in a while, the new features are ones we can finally mark off our wish list. Here are three updates rolled out to campaign managers for Meta, LinkedIn, and Reddit ads that no one
- [Mastering Google Performance Max: A 2026 Strategy Guide](https://www.jumpfly.com/blog/mastering-google-performance-max-a-2026-strategy-guide/)
- [SEO Content Strategy: How to Build a Winning Topic Cluster](https://www.jumpfly.com/blog/seo-content-strategy-how-to-build-a-winning-topic-cluster/)
- [Competitive Stalking for SEO: How to Leverage Their Success to Fuel Your Wins](https://www.jumpfly.com/blog/competitive-stalking-for-seo-how-to-leverage-their-success-to-fuel-your-wins/)
- [Do Instagram Trial Reels Reel-y Work?](https://www.jumpfly.com/blog/do-instagram-trial-reels-reel-y-work/) - If you have a business or creator Instagram account you've been trying to grow this year, you've most likely heard the buzz around one of Instagram's most debated new features — trial reels. Very quickly, trial reels have taken the digital landscape by storm, with one question at the forefront of the conversation: Do they
- [What’s Old Is New: Google Looker Studio Returns to Data Studio Name](https://www.jumpfly.com/blog/whats-old-is-new-google-looker-studio-returns-to-data-studio-name/)
- [How SEO Will Help Your PPC](https://www.jumpfly.com/blog/how-seo-will-help-your-ppc/)
- [Which Social Ad Platform Makes Sense for Your Business?](https://www.jumpfly.com/blog/which-social-ad-platform-makes-sense-for-your-business/)
- [Why Sending Paid Traffic to Blog Content Is Not a Mistake. It’s a Strategy.](https://www.jumpfly.com/blog/why-sending-paid-traffic-to-blog-content-is-not-a-mistake-its-a-strategy/)
- [Sponsored Products vs Sponsored Brands: Which Amazon Ad Type Works Best?](https://www.jumpfly.com/blog/sponsored-products-vs-sponsored-brands-which-amazon-ad-type-works-best/)
- [A Guide to the Analytics Section in Google Merchant Center](https://www.jumpfly.com/blog/a-guide-to-the-analytics-section-in-google-merchant-center/)
- [AI in Online Advertising: 5 Key Trends from March 2026](https://www.jumpfly.com/blog/ai-in-online-advertising-5-key-trends-from-march-2026/) - March was a busy month for AI in advertising. AI shopping agents moved from conference demos into real consumer behavior, Google shipped new image generation tools and gave a candid interview about the future of ads in Gemini, and the data on AI Overviews' effect on search clicks kept piling up. Here are the five
- [3 Tips for Better Visuals in Looker Studio for PPC Practitioners](https://www.jumpfly.com/blog/3-tips-for-better-visuals-in-looker-studio-for-ppc-practitioners/)
- [9 Moldy SEO Metrics to Stop Chasing in 2026](https://www.jumpfly.com/blog/9-moldy-seo-metrics-to-stop-chasing-in-2026/)
- [Why You Absolutely Still Need an SEO Agency in 2026](https://www.jumpfly.com/blog/why-you-absolutely-still-need-an-seo-agency-in-2026/)
- [The Research Phase of Content Creation that SEOs Sometimes Skip (But Shouldn’t)](https://www.jumpfly.com/blog/the-research-phase-of-content-creation-that-seos-sometimes-skip-but-shouldnt/)
- [7 Reasons Your eCommerce Paid Search Isn’t Scaling](https://www.jumpfly.com/blog/7-reasons-your-ecommerce-paid-search-isnt-scaling/)
- [Threads Ads Go Global: What Meta Advertisers Need to Know](https://www.jumpfly.com/blog/threads-ads-go-global-what-meta-advertisers-need-to-know/)
- [Data-First SEO: How to Use Data to Solve Any Problem](https://www.jumpfly.com/blog/data-first-seo-how-to-use-data-to-solve-any-problem/)
- [7 Benefits of a Holistic Digital Marketing Strategy](https://www.jumpfly.com/blog/7-benefits-of-a-holistic-digital-marketing-strategy/)
- [6 Reasons Why an SEO Professional Must Be Involved in a Site Migration](https://www.jumpfly.com/blog/6-reasons-why-an-seo-professional-must-be-involved-in-a-site-migration/)
- [26 Things to Share on Social Media When You Don't Have Much to Say](https://www.jumpfly.com/blog/26-things-to-share-on-social-media-when-you-dont-have-much-to-say/) - You’ve run out of ideas for what to post on your company’s social media accounts… again. If you want to improve your social media presence and figure out what to post when you don’t think you have anything new to say, we’ve got you covered. The key is to share varying types of stimulating content
- [11 Visual Ideas for Content to Share on Social Media](https://www.jumpfly.com/blog/11-visual-ideas-for-content-to-share-on-social-media/) - Visual content grips users’ focus as they scroll through their feeds, attracting more eyeballs than simple text. Buzzsumo found that Facebook posts with images drive more than double the engagement than those without a picture. Twitter Business discovered that sharing videos when you tweet drives 10 times more engagement. As a marketer, you need both
- [5 Steps to Map SEO Keywords for Content Optimization](https://www.jumpfly.com/blog/5-steps-to-map-seo-keywords-for-content-optimization/) - The search engine optimization (SEO) process doesn’t end with keyword research. An important next step in the SEO strategy is to create a keyword map where you’ll choose relevant keywords for the most critical pages of your website. Keyword mapping will be the primary tool you’ll use to determine the keywords for which you’ll optimize
- [SEO 101: The Anatomy of a Title Tag](https://www.jumpfly.com/blog/seo-101-the-anatomy-of-a-title-tag/) - When you’re ready to optimize content, start with the metadata that matters most: the title tag. Sitting in the head of the page’s HTML code, the title tag plays an out-sized part in the search engine optimization (SEO) for each page. Traditionally, the title tag appeared in the search engine result pages (SERPs) as the
- [SEO 101: The Anatomy of a Meta Description](https://www.jumpfly.com/blog/seo-101-the-anatomy-of-a-meta-description/) - You’ll find the meta description bundled together with the title tag in the metadata for every webpage, typically below or near the title tag in the head of the source code. The meta description’s whole purpose is to coherently describe the page and its goal. While the meta description, unfortunately, doesn’t directly impact a page’s
- [SEO 101: Optimizing Visible Content](https://www.jumpfly.com/blog/seo-101-optimizing-visible-content/) - Optimizing all of the content on the page for the same keyword theme gives your page the best chance of ranking. In addition to the critical search engine optimization (SEO) metadata -- title tag and meta description -- the headings and body content are important elements to optimize. Unlike the metadata, however, they’re also visible
- [How Long Until SEO Strategies Take Off?](https://www.jumpfly.com/blog/how-long-until-seo-strategies-take-off/) - A common question that many search engine optimization (SEO) strategists are asked is, “How long until the SEO strategy takes off?” The short answer is, “It depends.” There is no concrete answer that will encompass the duration of time and hours needed to complete such a task. The most important factor in determining how long
- [Winning SEO’s 4 Featured Snippet Types](https://www.jumpfly.com/blog/winning-seos-4-featured-snippet-types/) - What Is a Featured Snippet? In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs). Also referred to as the “answer box,” the featured snippet is chosen by Google’s algorithms as they work to find the best-suited answer to fulfill a searcher’s query. Google will
- [Never too Rich: Winning Google’s Rich Snippets for SEO](https://www.jumpfly.com/blog/never-too-rich-winning-googles-rich-snippets-for-seo/)
- [Do Inbound Links Have Less Impact on Google Rankings?](https://www.jumpfly.com/blog/do-inbound-links-have-less-impact-on-google-rankings/)
- [9 SEO Tips for Writing FAQs That Win Rich Snippets](https://www.jumpfly.com/blog/9-seo-tips-for-writing-faqs-that-win-rich-snippets/)
- [The Value of Long-Tail Keywords for Your SEO Strategy](https://www.jumpfly.com/blog/the-value-of-long-tail-keywords-for-your-seo-strategy/)
- [10 SEO Keyword Research Steps for Successful Organic Search](https://www.jumpfly.com/blog/10-seo-keyword-research-steps-for-successful-organic-search/)
- [7 Tips for SEO-Friendly Website Navigation and Positive UX](https://www.jumpfly.com/blog/7-tips-for-seo-friendly-website-navigation-and-positive-ux/)
- [The Importance of Customer Reviews for SEO](https://www.jumpfly.com/blog/the-importance-of-customer-reviews-for-seo/)
- [3 Winning SEO Strategies for Planning Pages to Optimize](https://www.jumpfly.com/blog/3-winning-seo-strategies-for-planning-pages-to-optimize/)
- [9 Reasons to Invest in SEO During a Slow Economy](https://www.jumpfly.com/blog/9-reasons-to-invest-in-seo-during-a-slow-economy/)
- [7 Reasons Why an Influencer Marketing Strategy Benefits SEO](https://www.jumpfly.com/blog/7-reasons-why-an-influencer-marketing-strategy-benefits-seo/)
- [Everything You Need to Know About E-E-A-T](https://www.jumpfly.com/blog/everything-you-need-to-know-about-e-e-a-t/)
- [Beyond the Super Bowl: The Strategic Role of AI in Social Ads](https://www.jumpfly.com/blog/beyond-the-super-bowl-the-strategic-role-of-ai-in-social-ads/) - Technological advances typically leave viewers in awe; however, during Super Bowl LX, the latest tech strides left mixed reactions among viewers, prompting questions about whether the biggest stage in marketing is the right place for it. When Innovation Steals the Spotlight Beyond watching the action on the field and dancing to the halftime entertainment, the
- [Local Service Ads Direct Business Search](https://www.jumpfly.com/blog/local-service-ads-direct-business-search/)
- [Your Newest Sales Hire Is AI: Google Merchant Center’s “Business Agent”](https://www.jumpfly.com/blog/your-newest-sales-hire-is-ai-google-merchant-centers-business-agent/)
- [AI in Online Advertising: 5 Key Trends From February 2026](https://www.jumpfly.com/blog/ai-in-online-advertising-5-key-trends-from-february-2026/)
- [SEO Content Audits: The What, Why & How](https://www.jumpfly.com/blog/seo-content-audits-the-what-why-how/)
- [How to Write High-Performance Image Prompts for Nano Banana Using Gemini](https://www.jumpfly.com/blog/how-to-write-high-performance-image-prompts-for-nanobanana-using-gemini/)
- [The Importance of Blogging in an Increasingly AI-Driven Landscape](https://www.jumpfly.com/blog/the-importance-of-blogging-in-an-increasingly-ai-driven-landscape/)
- [The Importance of Lead Quality Scoring for Lead Gen Clients in the World of Automated Bidding](https://www.jumpfly.com/blog/the-importance-of-lead-quality-scoring-for-lead-gen-clients-in-the-world-of-automated-bidding/)
- [3 Ways to Build a Strong Keyword Strategy Without Overcomplicating It](https://www.jumpfly.com/blog/3-ways-to-build-a-strong-keyword-strategy-without-overcomplicating-it/)
- [Amazon Influencer Marketing for Sellers 101: Part 1](https://www.jumpfly.com/blog/amazon-influencer-marketing-for-sellers-101-part-1/)
- [Is Your Press Release News or Just Digital SEO Litter?](https://www.jumpfly.com/blog/is-your-press-release-news-or-just-digital-seo-litter/)
- [ChatGPT Ads Are Here: What Marketers Need to Know](https://www.jumpfly.com/blog/chatgpt-ads-are-here-what-marketers-need-to-know/)
- [AI in Online Advertising: 5 Key Trends from January 2026](https://www.jumpfly.com/blog/ai-in-online-advertising-5-key-trends-from-january-2026/)
- [How Does Amazon Advertising Even Work?](https://www.jumpfly.com/blog/how-does-amazon-advertising-even-work/)
- [From Keywords to Context: How PPC Shifted from Search Terms to Understanding People](https://www.jumpfly.com/blog/from-keywords-to-context-how-ppc-shifted-from-search-terms-to-understanding-people/)
- [FTC Ban on Fake Reviews and Tackling AI-Generated Content: What E-Commerce Needs to Know](https://www.jumpfly.com/blog/ftc-ban-on-fake-reviews-and-tackling-ai-generated-content-what-e-commerce-needs-to-know/) - In an era where online reviews can make or break a product, the Federal Trade Commission (FTC) has announced it will take action to protect consumers and maintain marketplace integrity. The FTC’s recent ban on fake reviews is pivotal for e-commerce businesses, especially those operating on Amazon and other online marketplaces. With this new initiative
- [The AI Shopping Agents Are Coming (Part 1 in 2 Part Series)](https://www.jumpfly.com/blog/the-ai-shopping-agents-are-coming-part-1-in-2-part-series/) - Agentic AI is poised to reshape online advertising strategies significantly by introducing autonomous digital agents that can make decisions and execute tasks independently. These agents can browse, shop, analyze data, and make decisions on behalf of users, acting as virtual assistants or intermediaries. This shift from human consumers to AI agents may require advertisers to
- [3 Types of Ads That May Attract AI Shopping Agents (Part 2 in 2 Part Series)](https://www.jumpfly.com/blog/3-types-of-ads-that-may-attract-ai-shopping-agents-part-2-in-2-part-series/) - We previously shared part one of this series about AI agents and online advertising, The AI Shopping Agents Are Coming. Let’s now look more closely at what kind of ads might draw more agentic AI interest than human interest. Here are three examples below: 1. Highly Detailed Technical Specification Ad for Running Shoes: Content: This
- [Battle of the Bots: The Hidden Costs of AI Bidding Tools for Amazon Ads](https://www.jumpfly.com/blog/battle-of-the-bots-the-hidden-costs-of-ai-bidding-tools-for-amazon-ads/) - AI tools have reshaped how most things are done in the blink of an eye. We are seeing AI used in medical screenings, car purchases, internet searches, and, in our sector, Amazon advertising management. Overall, AI has been a huge benefit in terms of efficiency, analyzing mass amounts of data, and allowing us to take
- [Why AI-Generated Content Has a Short SEO Shelf Life](https://www.jumpfly.com/blog/why-ai-generated-content-has-a-short-seo-shelf-life/) - The writing is on the wall for the efficacy of AI-generated content for search engine optimization (SEO) benefit. Google’s quality rating team has been instructed to give pages that use AI-generated content that contains little human-added value the lowest rating -- which means that algorithmic advances doing the same won’t be far behind. What Do
- [Are Google AI Overviews Torching Paid Search?](https://www.jumpfly.com/blog/are-google-ai-overviews-torching-paid-search/) - If you’ve been in the paid search game since Ask Jeeves, or when people would ask, “what is PPC?”, you know that Google loves to keep digital marketers on our toes. Just when we think we’ve discovered the Holy Grail of strategies, they change the rules again—and again. This time, it's AI overviews (AIOs), Google’s
- [The Impact of AI-Driven Feed Optimizations and Why You Still Need to Be Proactive – Part 3 of 3](https://www.jumpfly.com/blog/the-impact-of-ai-driven-feed-optimizations-and-why-you-still-need-to-be-proactive-part-3-of-3/) - AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic data extraction, auto-updated pricing, and image enhancements through Product Studio are making it easier than ever to manage listings. But that doesn’t mean manual feed optimization is obsolete – far from it. This is the third and final post in
- [Google Ads AI Max: What Advertisers Need to Know](https://www.jumpfly.com/blog/google-ads-ai-max-what-advertisers-need-to-know/) - TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the beginning of Q3. It uses AI to expand keyword matching, personalize ad copy, and send users to the best landing pages, while keeping you in control. At Google Marketing Live 2025, Google stated, you can
- [5 Ways to Win AI Overviews with SEO](https://www.jumpfly.com/blog/5-ways-to-win-ai-overviews-with-seo/) - It’s no secret that AI-powered results are the present and future of Google search. If your search engine optimization (SEO) strategy doesn’t include AI Optimization, you are falling behind. What Are AI Overviews? Google’s AI Overviews are a top-of-SERP feature that provides AI-generated answers, summaries, insights, and more. They are powered by Google’s Gemini family
- [Cloudflare’s Decision to Block AI Crawlers Could Affect Your Performance in LLMs](https://www.jumpfly.com/blog/cloudflares-decision-to-block-ai-crawlers-could-affect-your-performance-in-llms/) - As a popular content delivery network (CDN), Cloudflare acts as a gateway to about 20% of the internet, enhancing performance and improving security. But soon, Cloudflare will be doing more: blocking AI crawlers for large language models (LLMs) like ChatGPT and Perplexity by default from crawling sites. Cloudflare has proposed a “Pay per Crawl” initiative
- [5 Effective Uses of AI for Content Creation & 6 Things It Can’t Do](https://www.jumpfly.com/blog/5-effective-uses-of-ai-for-content-creation-6-things-it-cant-do/) - With the widespread use of ChatGPT and other AI tools at our disposal, some have turned to creating and publishing AI-generated content on their websites in the hopes of winning quick rankings boosts. However, with Google instructing their Quality Raters to assign the lowest quality rating to AI-generated content with low value add, AI-generated content
- [How to Show Ads in Google AI Overviews/AI Mode and Microsoft Copilot](https://www.jumpfly.com/blog/how-to-show-ads-in-google-ai-overviews-ai-mode-and-microsoft-copilot/) - TL:DR: Ads are starting to appear in Google’s AI Overviews/AI Mode and Microsoft Copilot, but only if your existing campaigns are optimized. Google requires Search, Performance Max, or Shopping with broad match/AI Max and smart bidding, while Microsoft favors Performance Max, Multimedia, Product, Search, and Vertical ads built from strong existing assets. The key: focus
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- [How To Create Videos With Google Ads’ Video Creation Tool](https://www.jumpfly.com/blog/how-to-create-videos-with-google-ads-video-creation-tool/) - As Google Ads has evolved, video ads have become increasingly important for reaching new customers. The use of YouTube and other short-form video content platforms has risen dramatically in the past decade. YouTube now has more than two billion monthly active users; 60% of users prefer online videos to live TV, and one billion hours
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- [🔥 10 Paid Social Hot Takes](https://www.jumpfly.com/blog/10-paid-social-hot-takes/) - So you think you've got paid social figured out. You might have a proven formula or a playbook that works every time. Or do you? I’m here to share my hot takes on paid social. Do you agree with these ten insights? 1. Creative > TargetingStop hyperfixating on targeting the right people when trying to
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- [Has Amazon Broad Match Become Too Broad? Part 2](https://www.jumpfly.com/blog/has-amazon-broad-match-become-too-broad-part-2/)
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- [How to Setup Conversion Actions in GA4](https://www.jumpfly.com/blog/how-to-setup-conversion-actions-in-ga4/)
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- [The Next Evolution of Sponsored Product Campaigns, On and Off Amazon](https://www.jumpfly.com/blog/the-next-evolution-of-sponsored-product-campaigns-on-and-off-amazon/)
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- [Making the Most Out of Meta's Columns in the Interface](https://www.jumpfly.com/blog/making-the-most-out-of-metas-columns-in-the-interface/)
- [5 Tips for Successful YouTube Video Ad Campaigns](https://www.jumpfly.com/blog/5-tips-for-successful-youtube-video-ad-campaigns/)
- [How AI Can Support Your Creative Team](https://www.jumpfly.com/blog/how-ai-can-support-your-creative-team/)
- [Expanding Your Ecommerce Business With Walmart.com](https://www.jumpfly.com/blog/expanding-your-ecommerce-business-with-walmart-com/)
- [How Does Duplicate Content Affect SEO?](https://www.jumpfly.com/blog/how-does-duplicate-content-affect-seo/)
- [8 Reddit Advertising Best Practices](https://www.jumpfly.com/blog/8-reddit-advertising-best-practices/)
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- [Amazon Posts – Best Practices & Strategies](https://www.jumpfly.com/blog/amazon-posts-best-practices-strategies/)
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- [Craft Compelling Brand Stories with Social Ads: A Foolproof Guide](https://www.jumpfly.com/blog/craft-compelling-brand-stories-with-social-ads-a-foolproof-guide/)
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- [6 Steps to Optimize Your Amazon Ad Campaigns for Maximum ROI](https://www.jumpfly.com/blog/6-steps-to-optimize-your-amazon-ad-campaigns-for-maximum-roi/)
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- [How to Make Local Content Truly Local](https://www.jumpfly.com/blog/how-to-make-local-content-truly-local/)
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- [What Can You Learn From the Meta Learning Phase?](https://www.jumpfly.com/blog/what-can-you-learn-from-the-meta-learning-phase/)
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- [How to Grant Agency Access in Amazon Ads](https://www.jumpfly.com/blog/how-to-grant-agency-access-in-amazon-ads/)
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- [Introducing: TikTok Smart Performance Campaigns](https://www.jumpfly.com/blog/introducing-tiktok-smart-performance-campaigns/)
- [Broad Match Setup Best Practices](https://www.jumpfly.com/blog/broad-match-setup-best-practices/)
- [How to Do an SEO Competitive Analysis](https://www.jumpfly.com/blog/how-to-do-an-seo-competitive-analysis/)
- [My Favorite Amazon Listings and Why](https://www.jumpfly.com/blog/my-favorite-amazon-listings-and-why/)
- [Meta’s Advantage+ Shopping Campaigns: Leverage AI to Boost Efficiency](https://www.jumpfly.com/blog/metas-advantage-shopping-campaigns-leverage-ai-to-boost-efficiency/)
- [Digital Ads Measurement in a Multi-Channel World [WITH INFOGRAPHIC]](https://www.jumpfly.com/blog/digital-ads-measurement-in-a-multi-channel-world-with-infographic/)
- [Amazon Prime Day 2023 – Deal Deadlines](https://www.jumpfly.com/blog/amazon-prime-day-2023-deal-deadlines/)
- [Three Brands That Are Killing It on Amazon](https://www.jumpfly.com/blog/three-brands-that-are-killing-it-on-amazon/)
- [Domain Authority: When It’s Helpful for SEO (And When It’s Not)](https://www.jumpfly.com/blog/domain-authority-when-its-helpful-for-seo-and-when-its-not/)
- [Social Media Advertising Case Studies That Will Inspire Your Next Campaign](https://www.jumpfly.com/blog/social-media-advertising-case-studies-that-will-inspire-your-next-campaign/)
- [10 Key Landing Page Best Practices](https://www.jumpfly.com/blog/10-key-landing-page-best-practices/)
- [Give Your Social Media Ads a Boost: Take Advantage of Seasonality and Trends](https://www.jumpfly.com/blog/give-your-social-media-ads-a-boost-take-advantage-of-seasonality-and-trends/)
- [Upload New Keywords to Google Search Campaigns Using Editor](https://www.jumpfly.com/blog/upload-new-keywords-to-google-search-campaigns-using-editor/)
- [How to Optimize Your Google Business Profile Listing](https://www.jumpfly.com/blog/how-to-optimize-your-google-business-profile-listing/)
- [Promotions, Is There Such a Thing as Too Many](https://www.jumpfly.com/blog/promotions-is-there-such-a-thing-as-too-many/)
- [Free Shopping Listings on Google - Free Clicks for All](https://www.jumpfly.com/blog/free-shopping-listings-on-google-free-clicks-for-all/)
- [How Leveraging Amazon’s Flywheel and Brand Halo Can Grow Your Business](https://www.jumpfly.com/blog/how-leveraging-amazons-flywheel-and-brand-halo-can-grow-your-business/)
- [Amazon Video Builder Tool for SB and SD Campaigns](https://www.jumpfly.com/blog/amazon-video-builder-tool-for-sb-and-sd-campaigns/)
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- [Importing Performance Max Campaigns From Google Into Microsoft](https://www.jumpfly.com/blog/importing-performance-max-campaigns-from-google-into-microsoft/)
- [The History of Truth: Google’s E-E-A-T & YMYL](https://www.jumpfly.com/blog/the-history-of-truth-googles-e-e-a-t-ymyl/)
- [Changes Are Coming to Performance Max](https://www.jumpfly.com/blog/changes-are-coming-to-performance-max/)
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- [ChatGPT Integration Into Bing](https://www.jumpfly.com/blog/chatgpt-integration-into-bing/)
- [Amazon's Launch of Video Sponsored Display Campaigns](https://www.jumpfly.com/blog/amazons-launch-of-video-sponsored-display-campaigns/)
- [Trending Industries and Audiences for TikTok Advertising](https://www.jumpfly.com/blog/trending-industries-and-audiences-for-tiktok-advertising/)
- [Is Phrase Match Still Worth It?](https://www.jumpfly.com/blog/is-phrase-match-still-worth-it/)
- [Has Amazon Broad Match Become Too Broad?](https://www.jumpfly.com/blog/has-amazon-broad-match-become-too-broad/)
- [Big Changes to the Audiences in Microsoft Ads with Multi-Channel Management](https://www.jumpfly.com/blog/big-changes-to-the-audiences-in-microsoft-ads-with-multi-channel-management/)
- [LinkedIn Document Ads](https://www.jumpfly.com/blog/linkedin-document-ads/)
- [Supercharge Your Digital Sales Team to Drive More Conversions](https://www.jumpfly.com/blog/supercharge-your-digital-sales-team-to-drive-more-conversions/)
- [Google Ads: Get the Best of Broad Match + Smart Bidding](https://www.jumpfly.com/blog/google-ads-get-the-best-of-broad-match-smart-bidding/)
- [How to Build Your Amazon Ads Keyword Strategy](https://www.jumpfly.com/blog/how-to-build-your-amazon-ads-keyword-strategy/)
- [Portfolio Bid Strategies](https://www.jumpfly.com/blog/portfolio-bid-strategies/)
- [Should You Use ChatGPT to Write SEO Copy?](https://www.jumpfly.com/blog/should-you-use-chatgpt-to-write-seo-copy/)
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- [Image Specs for Google Ads](https://www.jumpfly.com/blog/image-specs-for-google-ads-2/)
- [Paid Search Predictions for 2023](https://www.jumpfly.com/blog/paid-search-predictions-for-2023/)
- [Google Performance Max and the Cyber5 Performance](https://www.jumpfly.com/blog/google-performance-max-and-the-cyber5-performance/)
- [Top 5 Fave Paid Social Ads from the 2022 Holiday Season](https://www.jumpfly.com/blog/top-5-fave-paid-social-ads-from-the-2022-holiday-season/)
- [The Importance of Search Query Reports in Google Ads and Microsoft Ads](https://www.jumpfly.com/blog/the-importance-of-search-query-reports-in-google-ads-and-microsoft-ads/)
- [The 5 Most Fascinating Google Ranking Systems](https://www.jumpfly.com/blog/the-5-most-fascinating-google-ranking-systems/)
- [An Audience-First Approach to Content Creation for SEO](https://www.jumpfly.com/blog/an-audience-first-approach-to-content-creation-for-seo/)
- [5 Ways to Increase Product Category Ranking on Amazon](https://www.jumpfly.com/blog/5-ways-to-increase-product-category-ranking-on-amazon/)
- [Experts Share 5 Amazon Predictions for 2023](https://www.jumpfly.com/blog/experts-share-5-amazon-predictions-for-2023/)
- [4 SEO Trends in 2022 to Renew Your Focus on in 2023](https://www.jumpfly.com/blog/4-seo-trends-in-2022-to-renew-your-focus-on-in-2023/)
- [What Extensions Do the Pros Use to Monitor Amazon?](https://www.jumpfly.com/blog/what-extensions-do-the-pros-use-to-monitor-amazon/)
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- [Paid Social Advertising Predictions and Trends for 2023](https://www.jumpfly.com/blog/paid-social-advertising-predictions-and-trends-for-2023/)
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- [Amazon FBA Inventory Limits for Holiday - 4 Steps to Prepare Now](https://www.jumpfly.com/blog/amazon-fba-inventory-limits-for-holiday-4-steps-to-prepare-now/) - With the holiday season barreling down upon us, the time is now to start preparing for the shopping rush. The last couple of years with Covid have increased the shopper base that is comfortable with shopping online, making demand for ecommerce critical this year. This means that Amazon’s warehouse space is going to be even
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- [The Google Ads Asset Library: 101](https://www.jumpfly.com/blog/the-google-ads-asset-library-101/) - The Google Ads Asset Library is a newer tool from Google that really helps advertisers be more efficient. The Asset Library allows you to access your assets - like images, logos, and videos - in one place, making campaign creation faster and collaboration between graphic designers and ads managers more streamlined. There are multiple benefits
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- [Single Keyword Ad Groups and Campaigns on Amazon](https://www.jumpfly.com/blog/single-keyword-ad-groups-and-campaigns-on-amazon/) - One of the best ways to test and optimize a specific keyword for Amazon Ads is to create a campaign or ad group with that keyword as the only keyword running. This might seem counterproductive. After all, wouldn’t it be best to manage as many keywords as possible under the same rules and settings? Not
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- [Why Page Speed is Important to SEO and Online Marketing](https://www.jumpfly.com/blog/why-page-speed-is-important-to-seo-and-online-marketing/) - The importance of page speed should come as no surprise to anyone, as Google has taken it into consideration since 2010, and by July 2018 page speed became a direct ranking factor for mobile searches. Technology has continued to improve since then, raising the standards for user expectations along the way. Page load times have
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- [How to Improve Google Ad Rank without Raising Bids](https://www.jumpfly.com/blog/how-to-improve-google-ad-rank-without-raising-bids/)
- [Microsoft's Cash-Back Promotions](https://www.jumpfly.com/blog/microsofts-cash-back-promotions/) - Shopping on Bing has never been more beneficial than it is now. Microsoft is now introducing Microsoft Bing Rebates. You can now earn rebates when you shop from some of your favorite stores on Bing. The beta for Bing Rebates was introduced back at the end of 2019 but has recently gone live and is
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- [Microsoft Advertising Verification](https://www.jumpfly.com/blog/microsoft-advertising-verification/) - We all know the feeling when we search for a product online, and we see a link to an advertisement that looks sort of fishy. To click on it, or not to click? Well, Microsoft Advertising is taking security measures to make sure the ads you see and click on are from verified advertisers and
- [Emojis: SEO Friend 🥰 or Foe 😡](https://www.jumpfly.com/blog/emojis-seo-friend-or-foe/) - Emojis impacting your website’s performance is kind of a crazy concept to even be considering in our modern age of technical SEO strategery. Not long ago, adding an emoji to your web content would have made you the laughing stock of the SEO world. But now in 2022, you’ll find your fair share of smileys,
- [Are You Using One of These Outdated Amazon Strategies?](https://www.jumpfly.com/blog/are-you-using-one-of-these-outdated-amazon-strategies/) - Whether you’re just getting started with pay-per-click (PPC) advertising on Amazon or you’ve been using the platform for a while, one thing is for certain: Amazon Advertising is continually adding new tools and ad layouts to improve the customer experience and give you more ways to engage with your customers. With these new tools and
- [Is Amazon Trying To Be the Next Social Network for Brands?](https://www.jumpfly.com/blog/is-amazon-trying-to-be-the-next-social-network-for-brands/) - If you have spent time on Amazon lately, chances are you have seen one of the programs designed to help brands engage more with Amazon shoppers and create a more holistic marketing approach on the shopping site. What are these programs? How can brands utilize them? And finally, is Amazon trying to be more social?
- [What's New in Social Advertising](https://www.jumpfly.com/blog/whats-new-in-social-advertising/) - We all know it can be hard to keep up with the constant changes in the digital marketing landscape. Don’t worry; we’ve got you covered. Check out the latest updates to several social advertising platforms, and see how they can possibly help your business! Meta Outcome Driven Ad Experiences (ODAX) Earlier this year, Meta announced
- [Google Seller & Product Reviews + Negative Review Scams](https://www.jumpfly.com/blog/google-seller-product-reviews-negative-review-scams/) - Product & Seller Ratings Having high Google product and seller ratings is paramount for building your credibility. A consumer is more likely to purchase your products or services when they see a high rating. This is also important for building your credibility as a trusted seller. Product Ratings While most of you probably know the
- [Google Ads Account Billing & Set Up Best Practices](https://www.jumpfly.com/blog/google-ads-account-billing-set-up-best-practices/) - Setting up your Google Ads account has a few components, but one of the most crucial is making sure that the billing profile is set up correctly. With many changes happening in the Google Ads user interface (UI) over the past few years, the billing setup has evolved as well. Following these steps will help
- [How to Recover from a Google Broad Core Update](https://www.jumpfly.com/blog/how-to-recover-from-a-google-broad-core-update/) - Short answer: Do the right things right. That’s Google’s frustrating advice for how to recover from a broad core update in a nutshell, but what does it mean? What Is a Broad Core Update? First, let’s review how Google has structured some of its largest algorithm updates over the last few years. Rather than targeting
- [Real Google Match Types](https://www.jumpfly.com/blog/real-google-match-types/) - Billions of searches occur every day on Google. All this search query data has allowed Google to develop a state-of-the-art question-and-answering system. Google’s technology matches a user’s search with the most relevant ads. For your ads to show in search, you must have a keyword that relates to a searcher’s query. Keywords have three match
- [Google Data-Driven Attribution](https://www.jumpfly.com/blog/google-data-driven-attribution/) - Back in September 2021, Google announced that data-driven attribution was the default attribution model for all new Google Ads conversion actions starting in October. “To help all advertisers take advantage of better attribution and improve their performance, we’re removing the data requirements and adding support for additional types of conversions.” It sounds all fine and
- [5 Ways to Find Negative Keywords](https://www.jumpfly.com/blog/5-ways-to-find-negative-keywords/)
- [What Are the Different Amazon Match Types and When To Use Them](https://www.jumpfly.com/blog/what-are-the-different-amazon-match-types-and-when-to-use-them/) - Where your ads show on Amazon and how you get them there makes all the difference when you are trying to grow your business. Whether it’s increasing your market share, improving your brand coverage, or defending your turf on Amazon, knowing the placements that ads show, and the keyword match types you can use to
- [How To Get Ideas for PPC Ad Copy](https://www.jumpfly.com/blog/how-to-get-ideas-for-ppc-ad-copy/) - One of the biggest challenges in pay-per-click (PPC) advertising is writing ad copy that attracts the right visitor in a short and concise manner. Searchers don’t always read all the lines of the ad copy, so advertisers need to make sure to include the most important points in the ads that are important to the
- [How and When to Use the Different Amazon Ads Bidding Strategies](https://www.jumpfly.com/blog/how-and-when-to-use-the-different-amazon-ads-bidding-strategies/) - When it comes to the different types of campaigns currently available in Amazon Ads, Sponsored Product ads are almost always where the bulk of ad-generated sales come from. Sponsored Product ads also have more ways to customize and optimize a campaign and how it spends. A Sponsored Product ad campaign can target keywords, categories, other
- [The Importance of a Call to Action in Ad Copy](https://www.jumpfly.com/blog/the-importance-of-a-call-to-action-in-ad-copy/) - When writing ad copy, it’s important to keep in mind what your advertising goals are. Your advertising goals will help you determine your Call to Action (CTA). Your CTA is a key element to any successful ad campaign because it drives consumers to take a certain desired action, which in turn, will help your campaign
- [10 Chrome Extensions for Social Media Advertising](https://www.jumpfly.com/blog/10-chrome-extensions-for-social-media-advertising/) - Google Chrome is definitely our browser of choice on the JumpFly Paid Social team not only because it’s highly compatible and super fast, but with Google Chrome extensions, you can turn a browser into so much more. Google Chrome extensions are programs that can be installed in order to change the browser’s functionality. Want to
- [The Benefits of Collaboration Between SEO and PPC](https://www.jumpfly.com/blog/the-benefits-of-collaboration-between-seo-and-ppc/) - Create a holistic strategy that combines the best of SEO and PPC to help improve rankings. Boost SERP performance by integrating organic and paid search.
- [Google Analytics Is Sunsetting Universal Analytics](https://www.jumpfly.com/blog/google-analytics-is-sunsetting-universal-analytics/) - The average position metric. True exact match type. Expanded text ads. Those are just a few of the things Google has sunsetted (their term for ‘phased out’) in the past few years. And soon, Google Universal Analytics will be the latest addition to that list. Google announced plans to sunset Google Universal Analytics a year
- [When To Build New Campaigns on Amazon](https://www.jumpfly.com/blog/when-to-build-new-campaigns-on-amazon/) - A solid ad campaign strategy on Amazon is always evolving. With that evolution comes new goals, updates, and changes to existing campaigns or campaign structures. So, when is the right time to launch a new campaign on Amazon? We get asked these questions a lot: How often should new Amazon campaigns be built? If I
- [When Keyword Cannibalization Eats Your SEO Performance](https://www.jumpfly.com/blog/when-keyword-cannibalization-eats-your-seo-performance/) - “Keyword cannibalization” certainly sounds like a terrifying term, but what exactly does it mean for words to eat each other? Well, the term isn’t literal, but instead represents keywords eating away at your organic search performance due to poor planning. Keyword cannibalization occurs when multiple pages of your website compete against one another for rankings
- [Your Ads Are Only as Good as Your Content: How To Build Engaging Storefront and Detail Pages](https://www.jumpfly.com/blog/your-ads-are-only-as-good-as-your-content-how-to-build-engaging-storefront-and-detail-pages/) - Congratulations! You’ve started selling on Amazon, and you’re gaining sales momentum and reviews. Whether you’re a direct Amazon vendor (through Vendor Central) or an FBA/FBM seller (through Seller Central), one thing becomes clear: how do you keep this momentum going? Or, if you’re just starting out, how do you kick the infamous Amazon flywheel into
- [Enhanced Conversions: Google’s Solution to Increase Privacy](https://www.jumpfly.com/blog/enhanced-conversions-googles-solution-to-increase-privacy/) - Privacy concerns over personal data are front and center in today's world. More people are becoming conscious of what companies are doing with their personal data that they collect online. As the world moves towards a more privacy-focused internet, tracking conversions and relevant data have never been more difficult. Enhanced conversion tracking is Google’s answer
- [Using Social Ads for Good](https://www.jumpfly.com/blog/using-social-ads-for-good/) - Although unprecedented times are still very much upon us, if there is something to take away from the past few years, it is that we are stronger together. In times when it is easy to lose faith or grow skeptical, we can all agree that when we work together, the impact is much greater. Everyone
- [What Really Happens When You Pause Paid Search Ads](https://www.jumpfly.com/blog/what-really-happens-when-you-pause-paid-search-ads/) - Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad performance fluctuation that can happen on holidays, both positive and negative, based on the type of business, specific holidays, and competition. On the one hand, you have the obvious holiday season - the major league of advertising. Sales for most
- [Performance Max: Part Two - After Launch Evaluation & Optimization](https://www.jumpfly.com/blog/performance-max-part-two-after-launch-evaluation-optimization/) - If you missed my blog on the best practices for setting up Performance Max (PMax) campaigns, take a read through that first. Now, let’s talk about what to do after you’ve launched your PMax campaign. We’re seeing impressive results from PMax campaigns almost right off the bat. I know a lot of people are concerned
- [Performance Max: Part One - Best Practices for Set-Up and Assets](https://www.jumpfly.com/blog/performance-max-part-one-best-practices-for-set-up-and-assets/) - Performance Max is a brand new campaign type that launched in November from Google Ads. It’s an all-in-one campaign type, showing ads on Search including Shopping, Display, YouTube, Gmail, Maps, and Discovery, with the goal of driving conversions. You can check out my colleague Jack’s Pros and Cons blog here. Performance Max (PMax) campaigns are
- [If You Haven't Considered Snapchat Yet, Here's Why You Should](https://www.jumpfly.com/blog/if-you-havent-considered-snapchat-yet-heres-why-you-should/) - Understanding what social media platforms your customers are spending all of their time on is ideal but nearly impossible. Users typically have multiple accounts that they access throughout the day, leaving various touch points as they go. Snapchat, in particular, is a popular platform, with an average of 332 million engaged users logging on and
- [Social Media Ads Case Study: Name Bubbles (With Infographic)](https://www.jumpfly.com/blog/social-media-ads-case-study-name-bubbles-with-infographic/) - Name Bubbles got its start by producing custom, durable name labels to help parents with kids of all ages stay organized. Founded with a clear mission to provide a solution for parents that were tired of hand labeling their kids’ belongings, owner Michelle Brandriss had a goal to scale her business with the help of
- [12 Chrome Extensions for PPC](https://www.jumpfly.com/blog/12-chrome-extensions-for-ppc/) - JumpFly is a Google shop, so that means we live in Google Chrome. As the Director of Search Strategy, I’ve gathered a list of 12 Chrome extensions that our PPC experts can’t live without, in no logical order. Google Tag Assistant Legacy: 4.1 out of 5 stars with 1,100+ reviews - while it's eventually going
- [7 Things Things that Can Hurt Your SEO Rankings](https://www.jumpfly.com/blog/7-things-things-that-can-hurt-your-seo-rankings/) - Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. But look out -- in some cases, the very things that can help you are also things that can hurt you if misused. 1. Optimizing for New Keywords While optimizing and re-optimizing
- [5 Ways To Earn More Reviews on Amazon](https://www.jumpfly.com/blog/5-ways-to-earn-more-reviews-on-amazon/) - It’s no secret that the quality and quantity of reviews and ratings are critical for the success of a product on Amazon. Shoppers use the ratings and reviews as a litmus test to gauge if a product will meet their needs and expectations, while the Amazon algorithm indexes the verbiage in reviews to better match
- [Performance Max Campaigns: Pros and Cons](https://www.jumpfly.com/blog/performance-max-campaigns-pros-and-cons/) - Performance Max is the newest campaign type to hit the Google Ads ecosystem. To quote official Google documentation: “Performance Max combines best-in-class automation technologies across bidding, targeting, creatives and attribution to help you drive growth in conversions and value. Tailor your ads in real-time to reach consumers with relevant and meaningful experiences at scale–no matter
- [Balancing SEO & UX for Better Organic Search Performance](https://www.jumpfly.com/blog/balancing-seo-ux-for-better-organic-search-performance/) - At its core, on-site search engine optimization (SEO) is all about researching relevant keywords and integrating them into your website. For a hamburger shop in Albuquerque, this may mean adding the phrase “best burger in Albuquerque” in a few different places on your homepage, which isn’t too difficult in and of itself. But what happens
- [Testing Your Digital Ads -- Would Your Ads Pass?](https://www.jumpfly.com/blog/testing-your-digital-ads-would-your-ads-pass/) - Testing. Testing. 1-2-3. Is this thing on? Do you want to test your ads but don’t know where to begin? It can be a daunting task, and you will have a lot of questions. Once you lay out your plan and follow a few rules, you can get a lot of data to apply to
- [Excel Tips & Tricks for PPC Success - Part 3: Using VLOOKUPs For Product Report Clarity](https://www.jumpfly.com/blog/excel-tips-tricks-for-ppc-success-part-3-using-vlookups-for-product-report-clarity/) - If you read our first two blogs covering Excel, you should know the basic tips and tricks and how to clean up a spreadsheet to make it easier to analyze and look nicer if you share. Now it’s time to get into some more advanced Excel skills: Formulas! Of course, a pay-per-click (PPC) spreadsheet wouldn’t
- [Do You Know the Lifetime Value of Your Amazon Shoppers? Bonus: Template Download](https://www.jumpfly.com/blog/do-you-know-the-lifetime-value-of-your-amazon-shoppers-bonus-template-download/) - Have you heard people talking about their LTV or CLV and wondered what they were talking about? The good news is, they’re the same thing! We’re here to break it down, tell you how this is calculated, and why it is important for your marketing strategies on Amazon and beyond. We’re providing you with an
- [If You Haven't Considered Pinterest Yet, Here's Why You Should](https://www.jumpfly.com/blog/if-you-havent-considered-pinterest-yet-heres-why-you-should/) - If Pinterest is not in your marketing plan now, you could be missing out on Pinners that are proven to be open to discovering new products and ideas. Reach your audience where they are most ready to shop and implement new strategies with Pinterest. A FEED THAT FEELS HAND-PICKED The Pinterest experience stands out in
- [Which Google Display Ad Sizes Work the Best](https://www.jumpfly.com/blog/which-google-display-ad-sizes-work-the-best/) - Whether you are new to using the Google Display Network or a seasoned veteran in the pay-per-click (PPC) game, the utilization of Google’s Display Network (GDN) is a key factor for the growth and overall performance of your Google Ads account and your overall business. Google’s Display Network is one of the most expansive and
- [3 SEO Tips to Encourage Parachuting Searchers](https://www.jumpfly.com/blog/3-seo-tips-to-encourage-parachuting-searchers/) - Searchers are like parachuters. They enter a search query in Google or some other search engine and parachute into the middle of your website, potentially landing on an internal page without any context or familiarity with your brand. Search engine optimization (SEO) actually encourages this behavior. We intentionally optimize internal pages to improve their keyword
- [Most Product Searches Start on Amazon -- Are You There?](https://www.jumpfly.com/blog/most-product-searches-start-on-amazon-are-you-there/) - It’s no secret that Amazon continues to climb in popularity with shoppers. When it comes to convenience, the wide selection of products, and the benefits of Amazon Prime memberships, Amazon is the natural starting point for many product searches. To quantify that popularity, Statista found that in 2021, 38% of shoppers worldwide began their search
- [FBA Sellers: Brace Yourselves, More FBA Fees are Coming](https://www.jumpfly.com/blog/fba-sellers-brace-yourselves-more-fba-fees-are-coming/) - As we shop and buy our everyday goods, we have all noticed prices creeping up. Whether it’s the dollar or two more on our coffee or seeing shipping fees return to order summaries, we’re all feeling the effects of our increasingly costly supply chain. However, Amazon is now about to implement a new surcharge to
- [The 6 Ways Hiring a PPC Agency Adds Value to Your Business](https://www.jumpfly.com/blog/the-6-ways-hiring-a-ppc-agency-adds-value-to-your-business/) - Who’s ensuring that your advertising dollars are being utilized in the most efficient manner? Many advertisers attempting to manage digital ad spend on their own may not even realize all of the elements carefully monitored and managed by a professional pay-per-click (PPC) agency. Here are just six of the (many) things that an agency will
- [Stay Relevant with 5 Social Trends for 2022](https://www.jumpfly.com/blog/stay-relevant-with-5-social-trends-for-2022/) - Years 2020 and 2021 were one for the record books, and 2022 is right on track to break more social records. Over the past three years, social trends that have emerged have shifted user and consumer behavior forever. Social innovation is rising toward its peak - and there is a lot more to come. Staying
- [How to Use Google Data Studio for PPC](https://www.jumpfly.com/blog/how-to-use-google-data-studio-for-ppc/) - Google Data Studio is a fantastic tool that allows you to take the data from your Google or Microsoft Ads campaigns and transform it into a customizable reporting sandbox that ultimately delivers more insightful reporting to yourself or your customers. This article will focus on the main benefits of using Google Data Studio, the problems
- [Build Custom Reports with Google Ads Dashboards](https://www.jumpfly.com/blog/build-custom-reports-with-google-ads-dashboards/)
- [Should I Continue SEO once I Have the Rankings I Want?](https://www.jumpfly.com/blog/should-i-continue-seo-once-i-have-the-rankings-i-want/) - A robust search engine optimization (SEO) plan has the power to generate traffic and conversions to your website as you climb up in the search rankings. However, once you achieve your goals, you may begin to ask yourself if it’s worthwhile to continue optimizing your SEO program. You’ve already arrived at your destination, so why
- [3 Ways To Protect Your Business’s Social Media Accounts & What To Look Out For](https://www.jumpfly.com/blog/3-ways-to-protect-your-businesss-social-media-accounts-what-to-look-out-for/) - In this day and age, many of us are aware of how prevalent cyber hacking has become, particularly on social media platforms. Most of the time, when these attacks occur, it happens quickly and abruptly, leaving us in the dark as to how and why our information was taken. The process can be defiling and
- [7 Strategies to Skyrocket Your Reach on Organic Social](https://www.jumpfly.com/blog/7-strategies-to-skyrocket-your-reach-on-organic-social/) - If you’ve been marketing your business on Meta platforms, you probably know that they can be gold mines for reaching new audiences and potential customers. However, it’s not uncommon to get carried away when you first realize just how easy it can be to get your content in front of new eyes. Have you ever
- [New Required Feature: Snapchat Public Profiles](https://www.jumpfly.com/blog/new-required-feature-snapchat-public-profiles/) - Starting in June 2022, all businesses on Snapchat must set up a free Public Profile to be eligible to run ads on the platform. Similar to how profile pages work in other social interfaces, your Snapchat Public Profile will act as a discoverable homepage for your brand. This homepage will publicly display all assets and
- [Meta’s Dying Plea to Keep Creators on Instagram](https://www.jumpfly.com/blog/metas-dying-plea-to-keep-creators-on-instagram/) - Recent Meta updates to Instagram have caused algorithm changes that have been detrimental to creator engagement rates. These updates have forced creators to produce overwhelming amounts of content to succeed. This has ultimately led creators of all sizes to reconsider contributing to Instagram. Some have even decided to exit the platform entirely to focus their
- [Excel Tips & Tricks for PPC Success - Part 2: Getting Organized](https://www.jumpfly.com/blog/excel-tips-tricks-for-ppc-success-part-2-getting-organized/) - Editor’s Note: This is the second of a series of tips and tricks in Excel that will help any and every PPC Advertiser. You can read the first part here. Microsoft Excel is an extremely powerful and versatile resource for PPC Advertising. It is used in a number of ways, whether it's prepping ads to
- [Amazon Brand Protection - You’ve Got Your Keywords Covered, What About Your ASINs?](https://www.jumpfly.com/blog/amazon-brand-protection-youve-got-your-keywords-covered-what-about-your-asins/) - One of the best ways to ensure success through advertising on Amazon is by defending your turf. What I mean by this is when a potential customer is searching for your brand or even better is on one of your product detail pages, you don’t want it to be easy for the customer to click
- [How Long Does It Take Google Ads to Work?](https://www.jumpfly.com/blog/how-long-does-it-take-google-ads-to-work/) - This is a question that almost every advertiser using Google Ads wants to know. The answer to that question is: it depends. The timeline of how long it takes Google Ads to work varies from business to business, just as it depends on what your definition of “working” is. It is also dependent on factors
- [Why You Need an SEO Consultant for More Than Just an Audit](https://www.jumpfly.com/blog/why-you-need-an-seo-consultant-for-more-than-just-an-audit/) - All you need is an audit of your search engine optimization (SEO) to improve your organic search performance, right? Wrong. There’s so much more to SEO than an initial audit. Here’s why you need an SEO expert to guide you through the process. To kick off an SEO program, most agencies and consultants do an
- [9 Ways to Repurpose Your Creative Assets](https://www.jumpfly.com/blog/9-ways-to-repurpose-your-creative-assets/) - Did you know your creative assets can be repurposed, recycled, and even upcycled? That iPhone video and photos you shot of your newest products get reinvented into endless types of new content. You don’t need to be blessed with the gift of graphic design to create compelling images and videos for ad campaigns. There are
- [Google Discontinuing Expanded Text Ads (ETAs)](https://www.jumpfly.com/blog/google-discontinuing-expanded-text-ads-etas/) - Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for a year, but you’ve been able to still add Expanded Text Ads (ETAs) to your account. But all good things come to an end, and Google’s planned sunsetting of ETAs in Search campaigns is in a little more than three
- [What Happens as You Transition Keywords Out of Broad Match Modifier Match Types?](https://www.jumpfly.com/blog/what-happens-as-you-transition-keywords-out-of-broad-match-modifier-match-types/) - Google Ads began transitioning broad match modifier (BMM) behavior into phrase match in February 2021. Both phrase and broad match modifier keywords have the same updated phrase matching behavior for all languages as of July 2021 and will show advertising on searches that incorporate your keyword's meaning. So broad match modifier as we know it
- [How to Use Standard and Dynamic Remarketing](https://www.jumpfly.com/blog/how-to-use-standard-and-dynamic-remarketing/) - As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have several different channels at our disposal, from Search ads and Shopping ads to the almost neglected Display ads (known as Microsoft Audience Network Ads - MSAN - on Microsoft). Display
- [PPC 101: What Are PPC Ads and How Do They Work](https://www.jumpfly.com/blog/ppc-101-what-are-ppc-ads-and-how-do-they-work/) - Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. It allows a business to advertise on search engines like Google, Microsoft, and thousands of other websites. Advertisers pay the ad platform a fee whenever their ad is clicked on. The amount owed is the result of a live auction.
- [Why CAPI Should Be Included in Your 2022 Meta Marketing Plans (With Infographic)](https://www.jumpfly.com/blog/why-capi-should-be-included-in-your-2022-meta-marketing-plans-with-infographic/) - One of the first things I learned in my Marketing 321 class was that the most important skill in marketing and advertising isn’t creativity - it’s adaptability. Back then, I thought they were just trying to scare us, but it turns out it was the best piece of advice I received in college. The marketing
- [Mine Microsoft Syndicated Search Partners to Find Diamonds in the Rough](https://www.jumpfly.com/blog/mine-microsoft-syndicated-search-partners-to-find-diamonds-in-the-rough/) - If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) can be an important way. Whether those partners are profitable for you is something worth testing (especially if you were someone who has been managing Microsoft Advertising for a long time and remembers how poorly SSPs used to perform). Let’s
- [Connecting Your Products to Merchant Center for Google and Microsoft](https://www.jumpfly.com/blog/connecting-your-products-to-merchant-center-for-google-and-microsoft/) - Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king when it comes to lead generation, e-commerce businesses must be optimized for both Search and Shopping campaigns. So how do you optimize for a campaign that doesn’t use keywords? Google’s
- [The Difference Between SEO, SEM & PPC](https://www.jumpfly.com/blog/the-difference-between-seo-sem-ppc/) - The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When I first started in the paid search industry in 2008, I thought my friend who told me about JumpFly worked in “paperclip” marketing because she kept talking about pay-per-click. And
- [The Difference Between an XML Sitemap and an HTML Sitemap](https://www.jumpfly.com/blog/the-difference-between-an-xml-sitemap-and-an-html-sitemap/) - If you’re not familiar with web development, you may not even know that there’s more than one type of sitemap. Both XML and HTML sitemaps benefit your site in different ways. While it’s true that their names are based on the type of code they were written in, what’s more important is the context of
- [8 Foundational SEO Tips for a Better 2022](https://www.jumpfly.com/blog/8-foundational-seo-tips-for-a-better-2022/) - With 2021 in the books and 2022 upon us, now is a great time to reflect on your search engine optimization (SEO) efforts -- what has worked well and what can be improved. With our list of eight foundational tips, you can make sure you have a strong SEO base on which to build a
- [Holiday 2021 Online Traffic and Sales Recap](https://www.jumpfly.com/blog/holiday-2021-online-traffic-and-sales-recap/) - Now that the 2021 holiday season is in the rearview mirror, we wanted to share some information regarding consumer online shopping trends that were observed for the holidays. According to TechCrunch, While Black Friday's online sales topped $8.9 billion, overall spend was down 1.3% over last year. While Cyber Monday shoppers spent $10.7 billion, that
- [Be Strategic with PPC Campaign Structure](https://www.jumpfly.com/blog/be-strategic-with-ppc-campaign-structure/) - I know what I’m proposing may be controversial to some - there are as many ways to structure Google Ads accounts and campaigns as there are account managers - but I’ve been managing Google Ads accounts for more than 19 years. So I feel like I’ve got some expertise in this area. I’ll cover Search
- [PPC 101: Terms to Know](https://www.jumpfly.com/blog/ppc-101-terms-to-know/) - What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook, and Yahoo and pay the publisher a fee every time their ad is clicked. PPC is a great way for advertisers to reach their target audience, develop brand awareness, and
- [A Seller’s Step-by-Step Guide to Product Variation Creation on Amazon](https://www.jumpfly.com/blog/a-sellers-step-by-step-guide-to-product-variation-creation-on-amazon/) - Creating options on Amazon is critical for any brand to succeed. If you sell t-shirts, you want shoppers to go to one product page and see all the available options in one place, just as they would in a retail setting. Amazon allows for product variations to show different sizes, colors, styles, flavors, unit count,
- [10 Beginner Excel Tips and Tricks for PPC Success](https://www.jumpfly.com/blog/10-beginner-excel-tips-and-tricks-for-ppc-success/) - News flash: Excel is not just an excellent spreadsheet program used in offices across the world. Excel holds social status. It comes with bragging rights, memes, and infinite possibilities. The cells can imprison you inside their endlessness or set you free into a pasture of unimaginably large opportunity. It can be tempting to look at
- [Testing Google RSAs -- What Does That Do to Microsoft?](https://www.jumpfly.com/blog/testing-google-rsas-what-does-that-do-to-microsoft/) - At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be the only ad type that could be created after June 30th, 2022, effectively sunsetting Expanded Text Ads (ETA). And in early October, Microsoft followed suit, with the same time frame and parameters. We’ve been running RSAs for Google for significantly
- [Google Page Experience Algorithm Update Comes to Desktop in February 2022](https://www.jumpfly.com/blog/google-page-experience-algorithm-update-comes-to-desktop-in-february-2022/) - The page experience algorithm update that Google unleashed on mobile search sessions between June and August 2021 will be coming to search sessions on desktop devices in February of 2022. That gives you between two and three months to prepare your sites. What Is Page Experience? Over the years, Google has been focusing more and
- [11 Red Flags That You May Need a New PPC Agency](https://www.jumpfly.com/blog/11-red-flags-that-you-may-need-a-new-ppc-agency/) - Being in the pay-per-click (PPC) digital marketing world since 2006, first as an account manager and later as a Director of Sales has given me insight into why businesses hire an agency to manage their online advertising. Unfortunately, hiring an agency for digital ad management isn’t a “one-size-fits-all” fix as all agencies are not created
- [Shipping Setups in Google Merchant Center: From Simple to Complex](https://www.jumpfly.com/blog/shipping-setups-in-google-merchant-center-from-simple-to-complex/) - It’s estimated that your typical online store loses about 75% of overall sales due to cart abandonment, and the number one cause of cart abandonment among online shoppers is unexpected shipping costs. Making sure your shipping costs are accurately reflected in your Merchant Center account is crucial. You don’t want to scare off a potential
- [Mo’ Search Terms, Mo’ Data: Google’s Privacy Expansion and How to Use It For Better Results](https://www.jumpfly.com/blog/mo-search-terms-mo-data-googles-privacy-expansion-and-how-to-use-it-for-better-results/) - What are Search Queries? A search query is a keyword or keyword phrase that users enter into a search engine. It’s important to know how to interpret the search terms to be able to use them in your favor. A user's intent can be found in their search query - are they looking for information,
- [PPC 101: 6 Steps to Easily Set Up Your First PPC Campaign](https://www.jumpfly.com/blog/ppc-101-6-steps-to-easily-set-up-your-first-ppc-campaign/) - With a thousand reasons to set up a pay-per-click (PPC) campaign for your business, now is as good of a time as any to learn how. While it may seem overwhelming at first, the entire process of creating a PPC campaign can be broken down into six doable steps. 1. Google Ads
- [Why You Should Implement Google Conversion Value Rules](https://www.jumpfly.com/blog/why-you-should-implement-google-conversion-value-rules/) - As Google Ads advertisers, we’re ruled by data when we make decisions. And nothing is more important than conversion data in making our decisions. Google recently introduced conversion value rules to help achieve much more accurate results specific to business’ goals. Let’s take a dive into what this new tool actually is and how to
- [5 Free Keyword Research Tools for SEO & PPC](https://www.jumpfly.com/blog/5-free-keyword-research-tools-for-seo-ppc/)
- [Why Google Analytics and Google Search Console Show Different SEO Data](https://www.jumpfly.com/blog/why-google-analytics-and-google-search-console-show-different-seo-data/) - As the saying goes, “That which is measured, improves.” Thus, it’s no surprise that all of the best search engine optimization (SEO) minds use platforms like Google Analytics and Google Search Console to monitor organic search performance. However, if you spend enough time with the data, you’ll begin to notice inconsistencies when comparing the data
- [Using Custom Segments to Drive Conversions via YouTube Campaigns](https://www.jumpfly.com/blog/using-custom-segments-to-drive-conversions-via-youtube-campaigns/) - Custom Segments are a powerful tool you can use to drive website conversions via YouTube (and Display) campaigns. They are the most useful audience type available if you are looking to combine both reach and conversions, and Google considers it a best practice to use this specific audience type for your YouTube “Drive Conversions” campaigns.
- [4 Security Tips to Keep Your Accounts from Going Jurassic](https://www.jumpfly.com/blog/4-security-tips-to-keep-your-accounts-from-going-jurassic/) - Nothing feels more invasive than when your online account gets hijacked by an unknown hacker, just like nothing probably feels more painful than getting eaten by a dinosaur. Let me explain. We've all seen Jurassic Park, but more importantly, we all know how it ends. The park's devious lead computer programmer, Dennis Nedry, shuts off
- [13 SEO Tricks that Don’t Result in Google Treats](https://www.jumpfly.com/blog/13-seo-tricks-that-dont-result-in-google-treats/) - If you’re tempted to use search engine optimization (SEO) tricks in an effort to get organic search performance faster, cheaper, and easier, don’t do it. You’ll only end up scaring your rankings away. But what if you don’t know if a strategy you’re planning is a trick at all? The simple litmus test is this:
- [What is a Google Manufacturer Center?](https://www.jumpfly.com/blog/what-is-a-google-manufacturer-center/) - Google Manufacturer Center is a free-to-use platform from Google that allows you to upload and manage detailed product information about branded products you own or license. This richly detailed product information can include high-quality images, titles, descriptions, and even YouTube videos. The information you share and manage in Manufacturer Center helps to improve the likelihood
- [10 YouTube Ads I Love in 2021](https://www.jumpfly.com/blog/10-youtube-ads-i-love-in-2021/) - Let’s face it, for half of the year, many of us have been stuck inside with nothing to do but look at our screens and the commercials that came with them. In preparation for colder weather, and for round two of being home-ridden, I’m sharing with you my top 10 favorite YouTube ads from 2021
- [Prepping for the 2021 Holiday Shopping Season on Amazon](https://www.jumpfly.com/blog/prepping-for-the-2021-holiday-shopping-season-on-amazon/) - With many of the effects of Covid continuing to plague our global economy and supply chain systems, the 2021 holiday shopping season is at risk. Across the board, we hear the stories of inventory stranded offshore, shipping container prices becoming prohibitive, the lack of truck drivers to move inventory, and warehouse staff diminishing. Because of
- [7 Ways to Optimize YouTube for Better SEO Performance](https://www.jumpfly.com/blog/7-ways-to-optimize-youtube-for-better-seo-performance/) - What separates YouTube from the pack of social media sites is its focus on long-form video content that can be referenced and reused for years to come. But when there are tens of billions of videos for YouTube viewers to choose from, how are we supposed to get noticed by our audience? Let's dive into
- [5 Reasons You Need a Digital Advertising Agency](https://www.jumpfly.com/blog/5-reasons-you-need-a-digital-advertising-agency/) - Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they need. Recently, we have had a handful of advertisers ask us to prove our value and tell them why they should keep paying us a monthly management fee once their
- [4 Paid Search Tips for Website Redesigns](https://www.jumpfly.com/blog/4-paid-search-tips-for-website-redesigns/) - You’ve made the decision to redesign your site but want to know what you need to do to prevent as little disruption to your SEO and paid advertising as possible. My colleague Jill wrote an entire blog about the SEO end of it, which I encourage you to read. But from a paid advertising perspective,
- [SEO Keyword Strategy: Update or Stagnate](https://www.jumpfly.com/blog/seo-keyword-strategy-update-or-stagnate/) - Your brand’s keyword strategy will likely evolve over time, as you incorporate new products and offerings into your business, and as your branding and marketing messages evolve. But even if your business’s positioning and products remain the same for years and years, it’s still important that you update your keyword strategy. So, how often should
- [Bring Life to Your Brand with Microsoft Multimedia Ads](https://www.jumpfly.com/blog/bring-life-to-your-brand-with-microsoft-multimedia-ads/) - Multimedia Ads are the latest responsive ad format offered on Microsoft Bing.com search pages. This new option provides an opportunity for advertisers to showcase their brand and products with a rich ad format. Multimedia Ads are designed to combine your assets like images, headlines, and descriptions with the power of machine-learning technology to deliver your
- [The Importance of Creative Variation in Ads Since the iOS 14 Update (With Infographic)](https://www.jumpfly.com/blog/the-importance-of-creative-variation-in-ads-since-the-ios-14-update/) - If you are staying in tune with the digital marketing landscape, then you may have heard of the recent Apple iOS14 update. If you haven’t heard much, here’s a quick recap: The update was officially launched in January of 2021. Since its implementation and continuous rollout, advertisers on social media platforms across the board have
- [Target ROAS for Branded Campaigns: Don’t Do It](https://www.jumpfly.com/blog/target-roas-for-branded-campaigns-dont-do-it/) - Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way. Bidding algorithms are extremely effective at knowing where traffic is converting best, in ways a human simply can’t keep up with. That said, machine learning has its limits. Managing an
- [How to Optimize Your Blog for Better SEO](https://www.jumpfly.com/blog/how-to-optimize-your-blog-for-better-seo/) - It’s a common myth: Blogs are great for search engine optimization (SEO). But writing about any old thing that comes into your mind today and slapping it on your website does not constitute an SEO strategy. The reality is that only blogs that have been built with blog optimization in mind and populated with posts
- [Amazon Sponsored Display: Amazon Audience Roll Out](https://www.jumpfly.com/blog/amazon-sponsored-display-amazon-audience-roll-out/) - We all shop online at this point. Many of us may have enjoyed shopping online for a few years, but the 2020 pandemic has turned us into a society of habitual online shoppers. The convenience of getting exactly what we want from the comfort of our sofas at two in the morning, knowing it will
- [A Blog Post about Blog Posts: How Blogging Benefits SEO](https://www.jumpfly.com/blog/a-blog-post-about-blog-posts-how-blogging-benefits-seo/) - Keeping your website up to date with relevant content is a great way to improve and sustain your search engine rankings, and one way to do this is through a finely tuned blog. Countless websites will produce monthly, weekly, or even daily blog content to stay relevant to Google’s algorithm (in fact, you’re reading one
- [Enhanced Conversions Beta from Google Ads](https://www.jumpfly.com/blog/enhanced-conversions-beta-from-google-ads/) - Earlier this year, Google introduced a new beta that aims to improve the accuracy of your conversion measurement called enhanced conversions. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google. For some, that last sentence might’ve read like gibberish; however, the process is actually fairly simple. But
- [7 Tips for Using Facebook Poll and Instagram Polling Sticker Ads](https://www.jumpfly.com/blog/7-tips-for-using-facebook-poll-and-instagram-polling-sticker-ads/) - We like to be asked for our opinions. We like to be offered choices and given options. Do you prefer a vacation by the mountains or near the ocean? Do you like summer or winter? Coffee or tea? It uncovers a little about ourselves, and when in the right setting, it will connect us to
- [3 Keys to Redesigning or Migrating Your Site without Killing Your SEO](https://www.jumpfly.com/blog/3-keys-to-redesigning-or-migrating-your-site-without-killing-your-seo/) - Migrations and site redesigns are times of peril for your website’s organic search performance. Following a specific set of search engine optimization (SEO) guidelines, however, can minimize the changes in your analytics … and to your bottom line. In a migration or redesign, three areas impact organic search performance most heavily no matter what platform
- [7 Sure-Fire Ways to Think of Great Blog Topics for SEO](https://www.jumpfly.com/blog/7-sure-fire-ways-to-think-of-great-blog-topics-for-seo/) - Blogging is great for search engine optimization (SEO), as long as you can find useful and interesting topics to write about that coincide with the things your customers search for. But every day, blog topics pass you by unnoticed. The good news is that they’re all around you once you train yourself to look for
- [How to Drive Brand Awareness with YouTube Video for Reach](https://www.jumpfly.com/blog/how-to-drive-brand-awareness-with-youtube-video-for-reach/) - For every new touchpoint added to the customer's journey, finding an effective way to scale your brand not only can be a challenge but can also become a sinkhole for your budget! With over 2 billion active users each month and virtually endless interest categories, YouTube is an excellent platform to grow your brand no
- [Microsoft Ads LinkedIn Targeting](https://www.jumpfly.com/blog/microsoft-ads-linkedin-targeting/) - The power of LinkedIn data for business-to-business companies is undeniable. And there are more ways to use that powerful data than by advertising on the LinkedIn platform. To start with, Microsoft owns LinkedIn. And they’ve made it possible to use LinkedIn Profile Targeting within the Microsoft advertising platform. The three targets you can use are:
- [Smart Shopping and a Safety Net](https://www.jumpfly.com/blog/smart-shopping-and-a-safety-net/) - Let’s face it. Not every product in your product arsenal is a high-powered profit driver. Sometimes, certain product SKUs will underperform others. So what do you do if you are running Smart Shopping campaigns and you don’t have a lot of data to work with? Gnash your teeth and suffer in silence? Nope. One strategy
- [MSAN’s Convenience and Control – Which Will You Choose?](https://www.jumpfly.com/blog/msans-convenience-and-control-which-will-you-choose/)
- [10 Steps to a Successful 2021 Ecommerce Holiday](https://www.jumpfly.com/blog/10-steps-to-a-successful-2020-ecommerce-holiday/)
- [Google Launches New Ads Creative Studio](https://www.jumpfly.com/blog/google-launches-new-ads-creative-studio/) - The latest addition to Google’s arsenal of digital marketing tools and features will be its new Ads Creative Studio. Not yet available to all advertisers, this new feature is still in beta and requires you to contact support to have access to it. What is it? Ads Creative Studio will be an all-encompassing home for
- [4 Tips to Align Your Social Strategy for the Holiday Season (with Infographic)](https://www.jumpfly.com/blog/4-tips-to-align-your-social-strategy-for-the-holiday-season-with-infographic/) - As mentioned in our previous post, 2020 Holiday Season Unwrapped: Start Your 2021 Holiday Planning Now, having a solid paid social strategy in place for the 2021 holiday season is crucial for any advertiser. From preparing audiences and creatives to testing and optimizing campaigns, your business should make sure that it is leveraging paid social
- [Google Merchant Center 101: Submit a Product Feed](https://www.jumpfly.com/blog/google-merchant-center-101-submit-a-product-feed/)
- [Google Merchant Center 101: Set up an Account](https://www.jumpfly.com/blog/google-merchant-center-101-set-up-an-account/)
- [Unlock the Potential of Promotion Extensions](https://www.jumpfly.com/blog/unlock-the-potential-of-promotion-extensions/)
- [Why You Should Bid on Your Brand Name … and When You Shouldn’t](https://www.jumpfly.com/blog/why-you-should-bid-on-your-brand-name-and-when-you-shouldnt/)
- [Why Amazon Sellers Need to Watch Their Buyer Feedback](https://www.jumpfly.com/blog/why-amazon-sellers-need-to-watch-their-buyer-feedback/)
- [Are You Ego Bidding?](https://www.jumpfly.com/blog/ppc-advertising-and-ego-bidding/) - Ego bidding in PPC Advertising
- [9 Headline Hacks for Paid Search](https://www.jumpfly.com/blog/9-headline-hacks-for-paid-search/)
- [Double Duty: Enhance Instagram Story Ads Using Organic Social Assets](https://www.jumpfly.com/blog/double-duty-enhance-instagram-story-ads-using-organic-social-assets/)
- [Exclude Countries in Smart Display Campaigns](https://www.jumpfly.com/blog/exclude-countries-in-smart-display-campaigns/)
- [How to Write Compelling Ad Copy that Jumps off the Page](https://www.jumpfly.com/blog/how-to-write-compelling-ad-copy-that-jumps-off-the-page/)
- [Why Your Top Amazon Ads Spenders Should Be Your Top Sellers](https://www.jumpfly.com/blog/why-your-top-amazon-ads-spenders-should-be-your-top-sellers/)
- [5 Reasons to Own Your Own PPC Account](https://www.jumpfly.com/blog/5-reasons-to-own-your-own-ppc-account/)
- [SEO 101: How to Optimize Your Content](https://www.jumpfly.com/blog/seo-101-how-to-optimize-your-content/)
- [Manage Your Organic Social Media to Boost Your Paid Performance](https://www.jumpfly.com/blog/manage-your-organic-social-media-to-boost-your-paid-performance/)
- [5 Smart Bidding Strategies to Reach Your Goals](https://www.jumpfly.com/blog/5-smart-bidding-strategies-to-reach-your-goals/)
- [5 Examples of Expanded Text Ad Best Practices](https://www.jumpfly.com/blog/google-adwords-expanded-text-ad-best-practices/)
- [3 Metrics to Make a Good Impression with Google Ads](https://www.jumpfly.com/blog/3-metrics-to-make-a-good-impression-with-google-ads/)
- [Paid Search: Using Age Data to Target Different Generations](https://www.jumpfly.com/blog/paid-search-using-age-data-to-target-different-generations/)
- [How to Use Amazon's New Demographics Data in the Brand Analytics Report](https://www.jumpfly.com/blog/how-to-use-amazons-new-demographics-data-in-the-brand-analytics-report/)
- [Target across Google Search, Gmail, and YouTube with Customer Match](https://www.jumpfly.com/blog/google-adwords-customer-match/)
- [Amazon Sellers vs. Vendors -- What's the Difference in 2020?](https://www.jumpfly.com/blog/amazon-sellers-vs-vendors-whats-the-difference-in-2020/)
- [7 SEO Takeaways from SMX West 2020](https://www.jumpfly.com/blog/7-seo-takeaways-from-smx-west-2020/)
- [How to Use ROAS in PPC Advertising](https://www.jumpfly.com/blog/how-to-use-roas-in-ppc-advertising/)
- [7 Must-Have Google Tools for Small Businesses](https://www.jumpfly.com/blog/7-must-have-google-tools-for-small-businesses/)
- [A History of SEO Link Spam and How Google Changed Search Forever](https://www.jumpfly.com/blog/a-history-of-seo-link-spam-and-how-google-changed-search-forever/)
- [Why I'm Done with Google Ads’ Smart Display](https://www.jumpfly.com/blog/why-im-done-with-google-ads-smart-display/)
- [4 COVID-19 Strategies for Amazon Advertisers](https://www.jumpfly.com/blog/4-covid-19-strategies-for-amazon-advertisers/)
- [How Innovation and Ads Can Save Your Business during COVID-19](https://www.jumpfly.com/blog/how-innovation-and-ads-can-save-your-business-during-covid-19/)
- [Tracking PPC Performance: Use the Metrics that Matter](https://www.jumpfly.com/blog/tracking-ppc-performance-use-the-metrics-that-matter/)
- [The War Between ROAS Versus Volume](https://www.jumpfly.com/blog/the-war-between-roas-versus-volume/) - Whether you are a seasoned advertiser or a newbie to marketing, you are likely keenly aware of the metric for return on ad spend -- also known as ROAS. Working in paid search, we hear this word used constantly. Simply put, ROAS is the amount of revenue your business earns for every dollar it spends
- [7 Google Algorithm Updates in 5 Weeks](https://www.jumpfly.com/blog/7-google-algorithm-updates-in-5-weeks/) - Google has been busy: Over five weeks in June and July, the search giant released at least seven algorithm updates. The change in rankings for some websites was imperceptible to most, but a couple changed the face of Google’s search engine results pages. Check out the seven updates below, and then learn how to determine
- [Seven Things You Need to Do Before Selling on Amazon (with Infographic)](https://www.jumpfly.com/blog/seven-things-you-need-to-do-before-selling-on-amazon-with-infographic/) - With more than 200 million Amazon Prime subscribers, the Amazon marketplace has become an increasingly important channel for many ecommerce businesses. According to eMarketer, over 63% of U.S households will be Amazon Prime members by the end of 2021. This is up from 60% of U.S. households in 2020. So, what do you need to
- [Amazon's 4 Awesome New Brand Analytics Features](https://www.jumpfly.com/blog/amazons-4-awesome-new-brand-analytics-features/)
- [8 Advanced Operators to Search Like a Rockstar](https://www.jumpfly.com/blog/8-advanced-operators-to-search-like-a-rockstar/) - Searching Google feels magical in the way that it seems to return results that mostly match your basic search queries. Add some advanced search operators into your query, though, and your results will be far more specific. To start searching like a rockstar, try these eight advanced search operators. 1. Mastering the Boolean Basics Booleans
- [Google Delays “Cookiepocalypse”](https://www.jumpfly.com/blog/google-delays-cookiepocalypse/) - Yes, you heard it right. Google has delayed the impending “Cookiepocalypse” for at least two years. What's the "Cookiepocalypse"? Cookiepocalypse is the planned removal of cookies from Google's Chrome web browser, which has at least 65% of the market share, according to Statcounter. This planned cookie removal is billed as a user-privacy move to reduce
- [5 Reasons You Should Hire an Agency for Paid Social Management (with Infographic)](https://www.jumpfly.com/blog/5-reasons-you-should-hire-an-agency-for-paid-social-management-with-infographic/) - You’ve heard that social media advertising is easy, so you tried it for yourself. Results seemed promising at first, but then performance plateaued, or in the worst-case scenario, bottomed out entirely. Maybe the dip in performance is related to the latest iOS update, or perhaps your campaigns aren’t targeting the right audience. Do you continue
- [8 Tips to Choose the Right SEO Agency (with Infographic)](https://www.jumpfly.com/blog/8-tips-to-choose-the-right-seo-agency-with-infographic/) - Finding an agency to manage your search engine optimization (SEO) is easy. Choosing the right SEO agency is not. If you’re not already versed in organic search, trying to figure out which agency knows their stuff feels daunting. Couple that with the potentially high price tag and long contract length many agencies require, and it
- [Return to “Normal”: How Paid Advertising Recovers From COVID-19](https://www.jumpfly.com/blog/return-to-normal-how-paid-advertising-recovers-from-covid-19/) - If someone stuck a dryer on full speed in the middle of the JumpFly office in Elgin, Illinois, everyone would have an opinion on it. Nobody would like it. And yet, I’ve grown accustomed to mine running while working from my home computer this past year. It’s my new “normal.” Meanwhile, my cats have accepted
- [Goodbye to Google’s TrueView for Action Campaigns and Hello to Video Action Campaigns](https://www.jumpfly.com/blog/goodbye-to-googles-trueview-for-action-campaigns-and-hello-to-video-action-campaigns/) - Google’s TrueView for Action campaigns are being sunsetted after only a few years as the ad network evolves its YouTube ad offerings. Instead, advertisers will create Video action campaigns. First, let's cover what a TrueView for Action (TV4A) campaign is and why it matters to us. When Google first started allowing advertising on YouTube, the
- [No Data, Fewer Dollars: Conversion Tracking Drives PPC Performance](https://www.jumpfly.com/blog/no-data-fewer-dollars-conversion-tracking-drives-ppc-performance/) - Conversion tracking tells you if your digital marketing programs -- like pay-per-click (PPC) advertising -- actually make you any money. Ask yourself these simple questions to determine if you should be tracking conversions: Do you have an e-commerce site that sells products or services online? Do you collect business leads online? Can visitors get a
- [Google Dynamic Search, the SEO of Search Advertising](https://www.jumpfly.com/blog/google-dynamic-search-the-seo-of-search-advertising/) - Dynamic search campaigns are an excellent tool for any paid search advertiser. They are a great marriage between automation and user control and a unique blend of pay-per-click (PPC) advertising and search engine optimization (SEO). Automated bidding has become more and more prevalent in the digital advertising space over the past few years, and for
- [2020 Holiday Season Unwrapped: Start Your 2021 Holiday Planning Now](https://www.jumpfly.com/blog/2020-holiday-season-unwrapped-start-your-2021-holiday-planning-now/) - No business could have ever planned or prepared for the events of 2020. Everyone went back to the drawing board, trying to find a way to shift production to help the country and their local communities. Many had to re-imagine and re-design processes in order to keep their business alive. Some companies thrived, but many
- [5 Tips to Prepare for Prime Day 2021](https://www.jumpfly.com/blog/5-tips-to-prepare-for-prime-day-2021/) - Amazon recently announced that Prime Day 2021 would take place this year on June 21st and 22nd -- is your account ready? With 2020 third-party sales surpassing $3.5 billion, Prime Day is one of the most significant sales events powered by the ecommerce giant and one of the largest shopping days of the year. It
- [Google Ads Customer Match Lists: What Are They and How Do I Use Them?](https://www.jumpfly.com/blog/google-ads-customer-match-lists-what-are-they-and-how-do-i-use-them/) - You’ve been collecting your customers' emails for some time now but haven’t been putting them to good use. As long as you meet Google’s Customer Match requirements -- a history of policy compliance, good payment history, 90 days of history in Google Ads, and more than $50,000 USD in total lifetime spend -- it’s time
- [Cast a Wide Net with Broad Match in Smart Bidding Campaigns](https://www.jumpfly.com/blog/cast-a-wide-net-with-broad-match-in-smart-bidding-campaigns/) - So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that campaign-y goodness to expand and grow so you can get even more robust performance out of those campaigns. You can try toggling the lever on your tROAS goal by decreasing
- [Updates to How Google Ads Measures Conversions](https://www.jumpfly.com/blog/updates-to-how-google-ads-measures-conversions/)
- [LinkedIn Ads for Lead Generation](https://www.jumpfly.com/blog/linkedin-ads-for-lead-generation/)
- [Why Do I Need to Advertise my Brand on Amazon?](https://www.jumpfly.com/blog/why-do-i-need-to-advertise-on-my-brand-on-amazon/)
- [10 Things Your SEO Consultant Wants You to Know](https://www.jumpfly.com/blog/10-things-your-seo-consultant-wants-you-to-know/)
- [PPC 101: What You Need to Do Before Paying for Clicks](https://www.jumpfly.com/blog/ppc101-what-you-need-to-do-before-paying-for-clicks/)
- [Is User-Generated Content the Wave of the Future?](https://www.jumpfly.com/blog/is-user-generated-content-the-wave-of-the-future/)
- [Verizon to Sell Off Yahoo](https://www.jumpfly.com/blog/verizon-to-sell-off-yahoo/)
- [The Amazon Buy Box: What is it, How to Win, and What Can Go Wrong?](https://www.jumpfly.com/blog/the-amazon-buy-box-what-is-it-how-to-win-and-what-can-go-wrong/)
- [7 Things to Do Before You Start SEO](https://www.jumpfly.com/blog/7-things-to-do-before-you-start-seo/)
- [What Does the iOS 14 Update Mean for Facebook Advertisers? (with Infographics)](https://www.jumpfly.com/blog/what-does-the-ios-14-update-mean-for-facebook-advertisers-with-infographics/)
- [Does Your Google Ad Spend Buy Better SEO?](https://www.jumpfly.com/blog/does-your-google-ad-spend-buy-better-seo/)
- [5 Things to Consider When Managing a Small Marketing Budget on Amazon](https://www.jumpfly.com/blog/5-things-to-consider-when-managing-a-small-marketing-budget-on-amazon/)
- [SEO Crawling, Indexing, and Ranking -- Oh My](https://www.jumpfly.com/blog/seo-crawling-indexing-and-ranking-oh-my/)
- [Facebook’s Peek into What’s Trending in 2021](https://www.jumpfly.com/blog/facebooks-peek-into-whats-trending-in-2021/)
- [Another Match Bites the Dust: Google Ads to Kill Broad Match Modified](https://www.jumpfly.com/blog/another-match-bites-the-dust-google-ads-to-kill-broad-match-modified/)
- [What Are Google Ads’ Fractional Conversions and Why Do They Exist?](https://www.jumpfly.com/blog/what-are-google-ads-fractional-conversions-and-why-do-they-exist/)
- [YouTube’s New Audio Ads Give Advertisers a New Market to Target](https://www.jumpfly.com/blog/youtubes-new-audio-ads-give-advertisers-a-new-market-to-target/)
- [15 Ad Extensions to Drive More Conversions](https://www.jumpfly.com/blog/15-ad-extensions-to-drive-more-conversions/)
- [5 Google My Business Features That Support PPC](https://www.jumpfly.com/blog/5-google-my-business-features-that-support-ppc/)
- [Control Your Bids with Google Ads Data Exclusions and Seasonality Adjustments](https://www.jumpfly.com/blog/control-your-bids-with-google-ads-data-exclusions-and-seasonality-adjustments/)
- [How Does Alexa Rank Measure Search Engine Optimization?](https://www.jumpfly.com/blog/how-does-alexa-rank-measure-search-engine-optimization/)
- [CCPA Impact on Google, Microsoft, and Facebook Ads](https://www.jumpfly.com/blog/ccpa-impact-on-google-microsoft-and-facebook-ads/)
- [The Core Web Vitals Ranking Signal Is Coming, Is Your Site Ready?](https://www.jumpfly.com/blog/the-core-web-vitals-ranking-signal-is-coming-is-your-site-ready/)
- [What Makes Dynamic Search Ads So Dynamic?](https://www.jumpfly.com/blog/what-makes-dynamic-search-ads-so-dynamic/)
- [Increase Your Microsoft Ads Engagement Using Filter Link Extensions](https://www.jumpfly.com/blog/increase-your-microsoft-ads-engagement-using-filter-link-extensions/)
- [Use the Four Pillars of Branded Content to Boost Your Paid Advertising](https://www.jumpfly.com/blog/use-the-four-pillars-of-branded-content-to-boost-your-paid-advertising/)
- [Four Best Practices for Responsive Search Ads (with Infographic)](https://www.jumpfly.com/blog/four-best-practices-for-responsive-search-ads-with-infographic/)
- [How PPC Benefits SEO](https://www.jumpfly.com/blog/how-ppc-benefits-seo/)
- [The True Value of View-Through Conversions in Paid Search](https://www.jumpfly.com/blog/the-true-value-of-view-through-conversions-in-paid-search/)
- [Disappearing Location Data, Geo-Targeting, and Country Surcharges in Google Ads](https://www.jumpfly.com/blog/disappearing-location-data-geo-targeting-and-country-surcharges-in-google-ads/)
- [How to Use Instagram Reels to Make Powerful Facebook Ad Content](https://www.jumpfly.com/blog/how-to-use-instagram-reels-to-make-powerful-facebook-ad-content/)
- [Mobile and Paid Search - Why it's Still a Big Deal](https://www.jumpfly.com/blog/mobile-and-paid-search-why-its-still-a-big-deal/)
- [Google Pushes Page Experience Algorithm Update Back](https://www.jumpfly.com/blog/google-pushes-page-experience-algorithm-update-back/)
- [Target CPA & Target ROAS: Gone but Not Forgotten](https://www.jumpfly.com/blog/target-cpa-target-roas-gone-but-not-forgotten/)
- [10 Proven Best Practices for Microsoft Audience Network](https://www.jumpfly.com/blog/10-proven-best-practices-for-microsoft-audience-network/)
- [Increase Your Visibility with Amazon Sponsored Display Ads](https://www.jumpfly.com/blog/increase-your-visibility-with-amazon-sponsored-display-ads/)
- [Pinterest Taggable Collections Ads](https://www.jumpfly.com/blog/pinterest-taggable-collections-ads/)
- [Why Google Ads and Google Analytics Show Different PPC Conversion Data](https://www.jumpfly.com/blog/why-google-ads-and-google-analytics-show-different-ppc-conversion-data/)
- [6 Do’s & Don'ts for Creating Great Snapchat Ads](https://www.jumpfly.com/blog/6-dos-donts-for-creating-great-snapchat-ads/)
- [6 SEO Steps that Slow Content Optimization (And Why You Need to Do Them Anyway)](https://www.jumpfly.com/blog/6-seo-steps-that-slow-content-optimization-and-why-you-need-to-do-them-anyway/)
- [SEO Pricing: You Get What You Pay For](https://www.jumpfly.com/blog/seo-pricing-you-get-what-you-pay-for/)
- [How Generation Z is Shaping the Future for Digital](https://www.jumpfly.com/blog/how-generation-z-is-shaping-the-future-for-digital/)
- [Lift Your Brand and Boost Sales with Instagram](https://www.jumpfly.com/blog/lift-your-brand-and-boost-sales-with-instagram/)
- [Get the Most Out of Your TrueView for Action Campaigns](https://www.jumpfly.com/blog/get-the-most-out-of-your-trueview-for-action-campaigns/)
- [9 Tips for Creating Great SEO Content](https://www.jumpfly.com/blog/9-tips-for-creating-great-seo-content/)
- [2020 Facebook Holiday Shopping Insights](https://www.jumpfly.com/blog/2020-facebook-holiday-shopping-insights/)
- [What Google's Missing Search Queries Mean for PPC](https://www.jumpfly.com/blog/what-googles-missing-search-queries-mean-for-ppc/)
- [5 Steps to Win Amazon Prime Position for the Holiday Shopping Season](https://www.jumpfly.com/blog/5-steps-to-win-amazon-prime-position-for-the-holiday-shopping-season/)
- [301 Redirects: Good for SEO, Bad for PPC](https://www.jumpfly.com/blog/301-redirects-good-for-seo-bad-for-ppc/)
- [Two Microsoft Tools to Amp up Your Keyword Research, Everywhere](https://www.jumpfly.com/blog/two-microsoft-tools-to-amp-up-your-keyword-research-everywhere/)
- [5 Steps to Building Quality Links for SEO](https://www.jumpfly.com/blog/5-steps-to-building-quality-links-for-seo/)
- [How to Plan Your Facebook Holiday Campaign](https://www.jumpfly.com/blog/how-to-plan-your-facebook-holiday-campaign/)
- [Are You Building Risky Links for SEO?](https://www.jumpfly.com/blog/are-you-building-risky-links-for-seo/)
- [How to Deliver an Impactful Google Ads Audit](https://www.jumpfly.com/blog/how-to-deliver-an-impactful-google-ads-audit/)
- [3 Clicks or Less: Where’s Your Call to Action?](https://www.jumpfly.com/blog/3-clicks-or-less-wheres-your-call-to-action/)
- [Google Ads Experiments: Six Steps to Success](https://www.jumpfly.com/blog/google-ads-experiments-six-steps-to-success/)
- [SEO Magic: 301 Redirects Can Save Organic Search](https://www.jumpfly.com/blog/seo-magic-301-redirects-can-save-organic-search/)
- [YouTube Brand Lift Studies](https://www.jumpfly.com/blog/youtube-brand-lift-studies/)
- [Microsoft Free Product Listings](https://www.jumpfly.com/blog/microsoft-free-product-listings/)
- [10 Awesome PPC Text Ads](https://www.jumpfly.com/blog/10-awesome-ppc-text-ads/)
- [9 Ways to Decide: Should You Do PPC or SEO?](https://www.jumpfly.com/blog/9-ways-to-decide-should-you-do-ppc-or-seo/)
- [Microsoft Audience Ads and Shutterstock - A Picture Perfect Partnership](https://www.jumpfly.com/blog/microsoft-audience-ads-and-shutterstock-a-picture-perfect-partnership/)
- [How to Use Backend Keywords to Optimize Amazon Product Pages: Part Three of Our 3-Part Series](https://www.jumpfly.com/blog/how-to-use-backend-keywords-to-optimize-amazon-product-pages/)
- [How To Create Amazon Product Pages Shoppers Will Love: Part Two of Our 3-Part Series](https://www.jumpfly.com/blog/how-to-create-amazon-product-pages-shoppers-will-love/)
- [Get Your Amazon Product Detail Pages Ready for Prime Day: Part One of Our 3-Part Series](https://www.jumpfly.com/blog/get-your-amazon-product-detail-pages-ready-for-prime-day-3-part-series/)
- [Google Lead Form Extensions](https://www.jumpfly.com/blog/google-lead-form-extensions/)
- [Amazon Ads Isn't the Instant Gratification You're Looking for](https://www.jumpfly.com/blog/amazon-ads-isnt-the-instant-gratification-youre-looking-for/)
- [Stop Googling to See Your Own Ads](https://www.jumpfly.com/blog/stop-googling-to-see-your-own-ads/)
- [6 Reasons Why Redesigns Reset Your SEO](https://www.jumpfly.com/blog/6-reasons-why-redesigns-reset-your-seo/)
- [Google Ads Image Extensions Beta](https://www.jumpfly.com/blog/google-ads-image-extensions-beta/)
- [LinkedIn Conversation Ads](https://www.jumpfly.com/blog/linkedin-conversation-ads/)
- [How Google Ads Sets Bid Prices](https://www.jumpfly.com/blog/how-google-ads-sets-bid-prices/)
- [How Amazon A+ Content Works](https://www.jumpfly.com/blog/how-amazon-a-content-works/)
- [Are Your Top Spenders Your Top Sellers?](https://www.jumpfly.com/blog/are-your-top-spenders-your-top-sellers/)
- [Power of Dynamic Ads on Facebook and Instagram](https://www.jumpfly.com/blog/power-of-dynamic-ads-on-facebook-and-instagram/)
- [What Do SEO Agencies Do?](https://www.jumpfly.com/blog/what-do-seo-agencies-do/)
- [4 Ways to Harness the Allure of Amazon’s Sponsored Brand Videos](https://www.jumpfly.com/blog/4-ways-to-harness-the-allure-of-amazons-sponsored-brand-videos/)
- [How Effective Is PPC without Call Tracking?](https://www.jumpfly.com/blog/how-effective-is-ppc-without-call-tracking/)
- [What Makes a Great SEO Backlink?](https://www.jumpfly.com/blog/what-makes-a-great-seo-backlink/)
- [Your PPC Needs a USP](https://www.jumpfly.com/blog/ppc-advertising-unique-selling-proposition/)
- [My Top 10 Favorite Beauty Ads on Facebook](https://www.jumpfly.com/blog/my-top-10-favorite-beauty-ads-on-facebook/)
- [How to Match 3 Business Goals with Amazon’s New Sponsored Display Ads Beta](https://www.jumpfly.com/blog/how-to-match-3-business-goals-with-amazons-new-sponsored-display-ads-beta/)
- [12 Ways to Optimize PPC Landing Pages](https://www.jumpfly.com/blog/ppc-advertising-landing-pages/)
- [Why PPC Is a Must Have for Ecommerce Sites](https://www.jumpfly.com/blog/why-ppc-is-a-must-have-for-ecommerce-sites/)
- [Can Google Crawl Your Links?](https://www.jumpfly.com/blog/can-google-crawl-your-links/)
- [Top 3 Ways to Unlock Google Discovery Ads Performance](https://www.jumpfly.com/blog/top-3-tips-for-google-discovery-ads/)
- [Top 5 Trending Social Media Topics of 2020](https://www.jumpfly.com/blog/top-5-trending-social-media-topics-of-2020/)
- [5 Ultra ETA Tips to Expand Your Text Ads’ Performance](https://www.jumpfly.com/blog/5-ultra-eta-tips-to-expand-your-text-ads-performance/)
- [Stand Out with PPC Seller & Product Ratings on Google Ads](https://www.jumpfly.com/blog/stand-out-with-ppc-seller-product-ratings-on-google-ads/)
- [7 Tips to Find Great Ideas for SEO Business Content](https://www.jumpfly.com/blog/7-tips-to-find-great-ideas-for-seo-business-content/)
- [6 Google Ads PPC Attribution Models, One to Rule Them All](https://www.jumpfly.com/blog/6-google-ads-ppc-attribution-models-one-to-rule-them-all/)
- [How to Track Google Shopping Free Listings When You Import Your Feed to Microsoft](https://www.jumpfly.com/blog/how-to-track-google-shopping-free-listings-when-you-import-your-feed-to-microsoft/)
- [How to See Your Competitors’ Facebook Ads](https://www.jumpfly.com/blog/how-to-see-your-competitors-facebook-ads/)
- [Amazon’s Non-essential Items FBA Freeze Starts to Thaw](https://www.jumpfly.com/blog/amazons-non-essential-items-fba-freeze-starts-to-thaw/)
- [What Google Shopping Free Listings Mean for Advertisers](https://www.jumpfly.com/blog/what-google-shopping-free-listings-mean-for-advertisers/)
- [How to Grow Your SEO during COVID-19](https://www.jumpfly.com/blog/how-to-grow-your-seo-during-covid-19/)
- [Everything You Need to Know About Setting up the Facebook Pixel](https://www.jumpfly.com/blog/everything-you-need-to-know-about-setting-up-the-facebook-pixel/)
- [Fishing for Relevance with Match Types](https://www.jumpfly.com/blog/fishing-for-relevance-with-match-types/)
- [How to Add Promotions in Google Merchant Center](https://www.jumpfly.com/blog/how-to-add-promotions-in-google-merchant-center/)
- [Anatomy of an Amazon Product Rating](https://www.jumpfly.com/blog/anatomy-of-an-amazon-product-rating/)
- [All about Google Ad Strength](https://www.jumpfly.com/blog/all-about-google-ad-strength/)
- [Growing Your Business through PPC](https://www.jumpfly.com/blog/growing-your-business-through-ppc/)
- [Amazon Cuts FedEx Prime Shipping – What Can US Sellers Do?](https://www.jumpfly.com/blog/amazon-cuts-off-fedex-prime-shipping-what-can-u-s-amazon-sellers-do/)
- [How Facebook’s Customer Feedback Score Impacts Your Business](https://www.jumpfly.com/blog/how-facebooks-customer-feedback-score-impacts-your-business/)
- [SEO 101: What Is Technical SEO?](https://www.jumpfly.com/blog/what-is-technical-seo/)
- [Why You Need an Agency for Amazon Ad Management](https://www.jumpfly.com/blog/why-you-need-an-agency-for-amazon-ad-management/)
- [Best Practices for Explosive Responsive Search Ads](https://www.jumpfly.com/blog/best-practices-for-explosive-responsive-search-ads/)
- [Using Trademarks in PPC Keywords and Ad Copy](https://www.jumpfly.com/blog/ppc-advertising-ad-copy-trademarks/)
- [5 Free Technical SEO Tools from Google](https://www.jumpfly.com/blog/5-free-technical-seo-tools-from-google/)
- [5 Foundational PPC Rules](https://www.jumpfly.com/blog/5-foundational-ppc-rules/)
- [4 Reasons to Use Facebook Business Manager (with Infographic)](https://www.jumpfly.com/blog/4-reasons-to-use-facebook-business-manager-with-infographic/)
- [Google Gives Remarketing Targeting Optimization a Sliding Scale](https://www.jumpfly.com/blog/google-gives-remarketing-targeting-optimization-a-sliding-scale/)
- [SEO 101: How Does SEO Work?](https://www.jumpfly.com/blog/how-does-seo-work/)
- [Apple’s ITP 2.3 Limits Paid Performance and Tracking Online](https://www.jumpfly.com/blog/apples-itp-2-3-limits-paid-performance-and-tracking-online/)
- [Amazon Placement Bid Adjustments and Why to Use Them](https://www.jumpfly.com/blog/amazon-placement-bid-adjustments-and-why-to-use-them/)
- [SEO: 5 Reasons to Stop Obsessing about Rankings](https://www.jumpfly.com/blog/seo-5-reasons-to-stop-obsessing-about-rankings/)
- [Ads Not Showing? Check These 8 Things First](https://www.jumpfly.com/blog/ads-not-showing-check-these-8-things-first/)
- [Google Ads Location Extensions Using Google My Business](https://www.jumpfly.com/blog/google-ads-location-extensions-using-google-my-business/)
- [YouTube Ads: The ABCDs of Effective Video Ad Creative](https://www.jumpfly.com/blog/youtube-ads-the-abcds-of-effective-video-ad-creative/)
- [Should You Build Your Site for SEO or Usability?](https://www.jumpfly.com/blog/should-you-build-your-site-for-seo-or-usability/)
- [Google’s Smart Shopping: The Good, the Bad, and the Ugly](https://www.jumpfly.com/blog/googles-smart-shopping-the-good-the-bad-and-the-ugly/)
- [Responsive Display Ad Specs for Google Ads](https://www.jumpfly.com/blog/responsive-display-ad-specs-for-google-ads/)
- [Responsive Search Ad Specs for Google Ads](https://www.jumpfly.com/blog/responsive-search-ad-specs-for-google-ads/)
- [Image Specs for Google Ads](https://www.jumpfly.com/blog/image-specs-for-google-ads/)
- [Change or Add Shopping Data with Custom Feed Rules](https://www.jumpfly.com/blog/how-to-change-or-add-shopping-data-with-custom-feed-rules/)
- [The Power of Amazon’s Product & Category Targeting ](https://www.jumpfly.com/blog/the-power-of-amazons-product-category-targeting/)
- [New Conversion Metrics Ease Google Ads Reporting](https://www.jumpfly.com/blog/new-conversion-metrics-ease-google-ads-reporting/)
- [Google Analytics versus Google Ads Conversion Tracking](https://www.jumpfly.com/blog/google-analytics-versus-google-adwords-conversion-tracking/) - Learn why Google Analytics and Google AdWords conversion tracking data sometimes differs
- [What Are Google’s Broad Core Algorithm Updates?](https://www.jumpfly.com/blog/what-are-googles-broad-core-algorithm-updates/)
- [Image Specs for Microsoft Audience Network Ads](https://www.jumpfly.com/blog/image-specs-for-microsoft-audience-network-ads/)
- [Dot Tag Setup for Verizon Media](https://www.jumpfly.com/blog/dot-tag-setup-for-verizon-media/)
- [Image Specs for Verizon Media Native A­ds](https://www.jumpfly.com/blog/image-specs-for-verizon-media-native-ads/)
- [How to Prep Your PPC for Black Friday and Cyber Monday](https://www.jumpfly.com/blog/black-friday-cyber-monday-ppc-management-strategies/) - Proven Black Friday & Cyber Monday PPC Management Strategies from JumpFly, the PPC Management Authority.
- [A Tale of Two Platforms: Yahoo & Microsoft’s Tangled PPC History](https://www.jumpfly.com/blog/a-tale-of-two-platforms-yahoo-microsofts-tangled-ppc-history/)
- [Ending the Amazon ACOS Obsession](https://www.jumpfly.com/blog/ending-the-amazon-acos-obsession/)
- [The 5 Best – and Worst – Google Ads Recommendations](https://www.jumpfly.com/blog/the-5-best-and-worst-google-ads-recommendations/)
- [Google Ads and the Countdown Widget](https://www.jumpfly.com/blog/google-adwords-and-the-countdown-widget/)
- [How to Create a Facebook Business Manager](https://www.jumpfly.com/blog/how-to-create-a-facebook-business-manager/)
- [7 Free SEO Plug-ins for Chrome, and 3 Extras](https://www.jumpfly.com/blog/7-free-seo-plug-ins-for-chrome-and-3-extras/)
- [How to Download Your Locked Google Shopping Content API](https://www.jumpfly.com/blog/how-to-download-your-locked-google-shopping-content-api/)
- [Landing Pages Make or Break Your PPC Campaign](https://www.jumpfly.com/blog/landing-pages-make-or-break-your-ppc-campaign/)
- [Amazon Favors Vendors over Sellers in Attribution Beta](https://www.jumpfly.com/blog/amazon-favors-vendors-over-sellers-in-attribution-beta/)
- [PPC Primer: Google Ads Extensions](https://www.jumpfly.com/blog/google-adwords-extensions-best-practices/)
- [Advertising on Stories 101: Instagram and Beyond](https://www.jumpfly.com/blog/advertising-on-stories-101-instagram-and-beyond/)
- [Content Truly Is King in SEO](https://www.jumpfly.com/blog/content-truly-is-king-in-seo/)
- [6 Tips to Optimize PPC Landing Pages](https://www.jumpfly.com/blog/landing-page-optimization-for-paid-search/)
- [The 5 W's – and 1 H – of Amazon Ads Negative Keywords](https://www.jumpfly.com/blog/the-5-ws-and-1-h-of-amazon-ads-negative-keywords/)
- [Google Ads Killed Average Position – Use This Instead](https://www.jumpfly.com/blog/google-ads-killed-average-position-use-this-instead/)
- [5 Simple Ways You Could Be Wasting PPC Spend](https://www.jumpfly.com/blog/5-simple-ways-you-could-be-wasting-ppc-spend/)
- [10 Facebook Ads I Love](https://www.jumpfly.com/blog/10-facebook-ads-i-love/)
- [Microsoft Opens RSA Beta, Just in Time for the Holidays](https://www.jumpfly.com/blog/microsoft-opens-rsa-beta-just-in-time-for-the-holidays/)
- [Convert Your Converters with Thank You Pages](https://www.jumpfly.com/blog/convert-your-converters/)
- [7 Great Ways to Work with Your PPC Agency](https://www.jumpfly.com/blog/ways-to-be-a-good-ppc-advertising-client/)
- [Navigating Amazon’s Advertising Console Face Lift](https://www.jumpfly.com/blog/amazons-advertising-consoles-face-lift/)
- [7 Reasons Your PPC Doesn't Convert Like It Could](https://www.jumpfly.com/blog/7-reasons-your-ppc-doesnt-convert-like-it-could/)
- [Google Ads Puts the Brakes on Accelerated Delivery](https://www.jumpfly.com/blog/google-ads-puts-the-brakes-on-accelerated-delivery/)
- [Do Snapchat Ads Make Sense for Your Business?](https://www.jumpfly.com/blog/do-snapchat-ads-make-sense-for-your-business/)
- [If You're Not Using Google Tag Manager, You Should Be](https://www.jumpfly.com/blog/if-youre-not-using-google-tag-manager-you-should-be/)
- [Google Ads Close Variants: When Same Meaning Isn’t the Same](https://www.jumpfly.com/blog/google-ads-close-variants-when-same-meaning-isnt-the-same/)
- [3 Reasons to Use Amazon Portfolios](https://www.jumpfly.com/blog/3-reasons-to-use-amazon-portfolios/)
- [The Importance of Feed Management for Google Shopping](https://www.jumpfly.com/blog/the-importance-of-feed-management-for-google-shopping/)
- [7 Ways to Prep Your PPC for the Holidays](https://www.jumpfly.com/blog/7-ways-to-prep-your-ppc-for-the-holidays/)
- [Facebook’s Incredible Shrinking Ad Space](https://www.jumpfly.com/blog/facebooks-incredible-shrinking-ad-space/)

## Pages

- [Top Digital Agency: PPC, Social, SEO & Amazon | JumpFly](https://www.jumpfly.com/)
- [Case Studies](https://www.jumpfly.com/case-studies/) - We proud of our results -- take a look at our digital marketing case studies to learn why. Get your free audit today to learn how you can get results, too!
- [Social & PPC Case Study – Dana-Co | JumpFly, Inc.](https://www.jumpfly.com/case-studies/social-ppc-case-study-dana-co-jumpfly-inc/) - Case Studies These case studies illustrate the tremendous value we bring our clients. Is your story next? Dana-Co + JumpFly | Social & PPC Case Study Building a Scalable Paid Media Strategy Across Three Brand Portfolios THE CHALLENGE Dana-co needed a paid media strategy that could support three distinct lingerie brands – Lingerie Living, Oh Building A Scalable Paid Media Strategy Across 3-Brand Portfolios
- [PPC Case Study – The Stationery Studio | JumpFly, Inc.](https://www.jumpfly.com/case-studies/ppc-case-study-the-stationery-studio-jumpfly-inc/)
- [SEO Case Study – MyPlace Self-Storage | JumpFly, Inc.](https://www.jumpfly.com/case-studies/seo-case-study-myplace-self-storage-jumpfly-inc/)
- [SEO Case Study – The Stationery Studio](https://www.jumpfly.com/case-studies/seo-case-study-the-stationery-studio/)
- [PPC Case Study – Carolina Vasectomy Reversal | JumpFly, Inc.](https://www.jumpfly.com/case-studies/ppc-case-study-carolina-vasectomy-reversal-jumpfly-inc/)
- [ChatGPT Advertising](https://www.jumpfly.com/chatgpt-advertising/)
- [Google Partnerships](https://www.jumpfly.com/google-partnerships/) - Get early access to Google's new programs & features, plus support from our team of 7 Google reps. Learn more & get your free PPC audit today!
- [Reviews](https://www.jumpfly.com/jumpfly-reviews/) - Over a hundred happy clients on Google Reviews and Clutch. Find out why they trust JumpFly with their digital marketing.
- [Amazon Case Study – Unique Truck | JumpFly](https://www.jumpfly.com/case-studies/amazon-case-study-unique-truck-equipment/)
- [SEO Case Study – Anonymous HVAC Parts Company](https://www.jumpfly.com/case-studies/seo-case-study-anonymous-hvac-parts-company/) - A Nationwide HVAC Equipment & Parts Supplier Turned to JumpFly for SEO. The Result? JumpFly SEO Increased Organic Ecommerce Revenue 48% Year-Over-Year
- [Amazon Case Study – Premium Coffee Equipment](https://www.jumpfly.com/case-studies/amazon-case-study-premium-coffee-equipment/)
- [PPC Case Study – WetPlants | JumpFly, Inc.](https://www.jumpfly.com/case-studies/ppc-case-study-wetplants-jumpfly-inc/) - Case Studies These case studies illustrate the tremendous value we bring our clients. Is your story next? WetPlants + JumpFly | PPC Case Study JumpFly’s Content-to-Commerce Strategy Wins Visibility in AI Search THE CHALLENGE WetPlants.com is a family-owned online retailer specializing in live aquarium plants, pond plants, and aquascaping materials. The company helps customers transform JumpFly x WetPlants: JumpFly’s Content-to-Commerce Strategy Wins Visibility in AI Search
- [Predictive AI Audiences](https://www.jumpfly.com/predictive-ai-audiences/)
- [Core Services](https://www.jumpfly.com/core-services/) - Specializing in digital advertising for as long as paid search has existed. Featuring PPC, SEO, social media ads & Amazon ads. Get your free audit today!
- [Paid Search Display](https://www.jumpfly.com/full-service-ppc-management/) - Trust Google & Microsoft ads specialist JumpFly to boost your PPC campaigns. Proven strategies, smart teams, custom technology. Get your free audit today!
- [PPC Case Study – Anonymous E-Commerce Retailer](https://www.jumpfly.com/case-studies/ppc-case-study-anonymous-e-ccommerce-retailer/) - Case Studies These case studies illustrate the tremendous value we bring our clients. Is your story next? E-Commerce Retailer + JumpFly | PPC Case Study Google Ads Rebuild Leads to More Conversions at an Even Higher ROAS THE CHALLENGE Prior to coming to JumpFly, this e-commerce retailer was over-reliant on broad Shopping volume with lower PPC Case Study: JumpFly’s Google Ads Rebuild Leads to More Conversions at an Even Higher ROAS
- [Email Marketing Services](https://www.jumpfly.com/email-marketing/) - Level up your email campaigns with JumpFly’s email marketing services. Our full-service email marketing agency handles design, strategy, copywriting—everything.
- [Paid Social Media](https://www.jumpfly.com/paid-social-media/) - Work with our social media advertising experts to spike your ad performance in Facebook, Instagram, TikTok, Snapchat, LinkedIn & more. Find out how!
- [PPC Case Study – Phoenix Phase Converters | JumpFly, Inc.](https://www.jumpfly.com/case-studies/ppc-case-study-phoenix-phase-converters/) - Case Studies These case studies illustrate the tremendous value we bring our clients. Is your story next? Phoenix Phase Converters + JumpFly | PPC Case Study JumpFly Helped Achieve Monthly Revenue Records By Utilizing Call Tracking Data THE CHALLENGE Phoenix Phase Converters, a top-rated provider of phase converters (units that allow industrial equipment to run JumpFly x Phoenix Phase Converters: JumpFly Helped Achieve Monthly Revenue Records By Utilizing Call Tracking Data
- [PPC Case Study – American Chairs](https://www.jumpfly.com/case-studies/ppc-case-study-american-chairs/)
- [PPC Case Study – Dental Marketing Agency](https://www.jumpfly.com/case-studies/ppc-case-study-dental-marketing-agency/)
- [AI/ML Case Study – Battery Mart](https://www.jumpfly.com/case-studies/ai-ml-case-study-battery-mart/)
- [Homepage Test 4](https://www.jumpfly.com/homepage-test-4/) - Find out why hundreds of companies trust JumpFly -- a leading performance marketing agency -- to manage their digital ads & SEO. Get your free audit today!
- [PPC Case Study – Virgin Island Sailing](https://www.jumpfly.com/case-studies/ppc-case-study-virgin-island-sailing/)
- [Social Case Study – Mulberry Market Designs](https://www.jumpfly.com/case-studies/social-case-study-mulberry-market-designs/) - JumpFly x Mulberry Market Case Study: Strategic Budget Shifts Across Paid Advertising Platforms to Accelerate Business Growth
- [Social Case Study – Boutique Stamps & Gifts](https://www.jumpfly.com/case-studies/social-case-study-boutique-stamps-and-gifts/)
- [Email Marketing Case Study – WeatherPod](https://www.jumpfly.com/case-studies/email-marketing-case-study-weatherpod/)
- [PPC Case Study – Anonymous Headwear & Apparel Company](https://www.jumpfly.com/case-studies/ppc-case-study-anonymous-headwear-apparel-company/) - Improvements to Google Ads Help Drive Steady Year-Over-Year Growth in Sitewide Revenue
- [SEO Case Study – Power Planter](https://www.jumpfly.com/case-studies/seo-case-study-power-planter/) - JumpFly x Power Planter Case Study: JumpFly SEO Increased Revenue in the Down Season Amidst Economic Uncertainty
- [PPC Case Study – Holidynamics | JumpFly, Inc.](https://www.jumpfly.com/case-studies/ppc-case-study-holidynamics/) - JumpFly Paid Ad Management Increased Online Revenue 101.4% Year Over Year
- [PPC Case Study – Harvard Business Services](https://www.jumpfly.com/case-studies/ppc-case-study-harvard-business-services/)
- [PPC Case Study – Burgex](https://www.jumpfly.com/case-studies/ppc-case-study-burgex/) - JumpFly x Burgex Case Study: JumpFly Paid Search Management Worked With Burgex Leadership Team to Improve Lead Quality
- [PPC Case Study – Walk-In Lab](https://www.jumpfly.com/case-studies/ppc-case-study-walk-in-lab/) - JumpFly x Walk-In Lab: + Walk-In Lab Wins with Performance Max on Google Ads
- [Social Case Study – The Whistling Kettle](https://www.jumpfly.com/case-studies/social-case-study-the-whistling-kettle/) - JumpFly x Whistling Kettle Case Study: + Creative That Converts: How a Nostalgic Video Dropped Cost Per Purchase by 42%
- [PPC Case Study – Battery Mart](https://www.jumpfly.com/case-studies/ppc-case-study-battery-mart/) - JumpFly x Battery Mart Case Study: From Search to Scroll: Achieving 8.5x ROAS Across Channels
- [PPC Case Study – Tale of Knives](https://www.jumpfly.com/case-studies/ppc-case-study-tale-of-knives/) - PPC Case Study -- Handmade Excellence Meets Digital Precision: Tale of Knives’ ROAS-Driven Growth with JumpFly
- [Request Free Audit](https://www.jumpfly.com/free-digital-marketing-audit/) - JumpFly partners with all of the major digital advertising platforms from Amazon to Google to Tik Tok. Read our terms of service to understand your rights.
- [People](https://www.jumpfly.com/people/) - Agencies are only as good as the team you work with. You deserve expertise & passion from your digital marketing agency. Get your free audit to learn more!
- [Meta Case Study – Western Apparel & Lifestyle Brand](https://www.jumpfly.com/case-studies/meta-case-study-western-apparel-lifestyle-brand/)
- [Homepage May 2021](https://www.jumpfly.com/homepage-may-2021/) - Find out why hundreds of companies trust JumpFly -- a leading performance marketing agency -- to manage their digital ads & SEO. Get your free audit today!
- [PPC Case Study – HVAC Lead Generation Company](https://www.jumpfly.com/case-studies/ppc-case-study-hvac-lead-generation-company/) - JumpFly x Case Study: Driving Growth of Paid Search with Revenue Driven Results + JumpFly - HVAC Lead Generation Company
- [Process](https://www.jumpfly.com/process/) - JumpFly works differently -- senior account leadership, no contracts, & a focus on you & your business. Get your free audit today to see the proof.
- [Technology](https://www.jumpfly.com/technology/) - Our proprietary technlogy allows our teams to spend more time strategizing with you & optimizing your performance. Get your free audit to learn more!
- [SEO Strategy](https://www.jumpfly.com/seo-strategy/) - Move past pointless ranking reports & excuses to see the difference that true SEO expertise makes in your organic search performance. Get your free audit!
- [Case Study – Walk-In Labs](https://www.jumpfly.com/case-studies/walk-in-labs/)
- [Contact](https://www.jumpfly.com/contact/) - Drop us a line to find out more about how we can help your digital marketing performance, what makes JumpFly so special, or anything else.
- [Conversion Rate Optimization Audit Request](https://www.jumpfly.com/conversion-rate-audit-request/)
- [Marketplace & Amazon Services](https://www.jumpfly.com/amazon-ad-management-services/) - Wherever your customers click, from Amazon & Walmart to Wayfair, JulpFly manages marketplace & Amazon PPC. Get your free marketplace services audit today!
- [Our Beginnings](https://www.jumpfly.com/our-beginnings/)
- [Thank You](https://www.jumpfly.com/thank-you/) - Thank You! We’ll be in touch very soon. Read Our Success Stories Our Training and Insider Access to The Ad Platforms gives YOU an edge Premier Partner Select Agency Partner Meta Marketing Partner Verified Partner Our Clients Know That We Are Passionate About Results “They understand our business, and that translates into better targeting, creative,
- [Digital Marketing Jobs in Chicago Elgin, IL](https://www.jumpfly.com/careers-at-jumpfly/)
- [Careers](https://www.jumpfly.com/careers-at-jumpfly-2/) - JumpFly is a certified Great Place to Work. Around 25% of our employees have been with us for over 10 years. Apply to find out why today!
- [Amazon Ad Management](https://www.jumpfly.com/amazon-test/) - Custom-tailored social media advertising strategies for your unique business needs. Go with us beyond ROAS & CPA to accomplish your social goals today!
- [Feed Management](https://www.jumpfly.com/feed-management/)
- [PPC Case Study – Protech](https://www.jumpfly.com/ppc-case-study-protech/)
- [Case Study – Education Products](https://www.jumpfly.com/case-study-education-products/)
- [Case Study – Sheec](https://www.jumpfly.com/case-study-sheec/)
- [Creative Design Service Pricing](https://www.jumpfly.com/creative-design-service-pricing/)
- [Get in touch today](https://www.jumpfly.com/get-in-touch/)
- [Paid Social Media – Facebook](https://www.jumpfly.com/facebook-advertising/)
- [Case Study – Samy’s Camera](https://www.jumpfly.com/case-studies/case-study-samys-camera/)
- [Creative Design Service](https://www.jumpfly.com/creative-design-service/)
- [Case Study – Great Lakes Tent Co](https://www.jumpfly.com/case-studies/case-study-great-lakes-tent/)
- [Case Study – 3D Universe](https://www.jumpfly.com/case-studies/case-study-3d-universe/)
- [Case Study - Earthmed](https://www.jumpfly.com/case-studies/earthmed/)
- [Amazon Account Specialist](https://www.jumpfly.com/amazon-account-specialist/) - Home » Careers » Part-Time Sales Assistant Receptionist Amazon Account Specialist Send your resume and cover letter to Careers@JumpFly.com About This Career Opportunity AMAZON ACCOUNT SPECIALIST JumpFly, Inc. – www.JumpFly.com Hoffman Estates, IL – Bell Works Facility About JumpFly Jump aboard one of the fastest growing and well-respected digital advertising agencies in the business. JumpFly’s
- [Social Account Specialist](https://www.jumpfly.com/social-account-specialist/) - Home » Careers » Part-Time Sales Assistant Receptionist Social Account Specialist Send your resume and cover letter to Careers@JumpFly.com About This Career Opportunity SOCIAL ACCOUNT SPECIALIST JumpFly, Inc. – www.JumpFly.com Hoffman Estates, IL – Bell Works facility About JumpFly Jump aboard one of the fastest growing and well-respected digital advertising agencies in the business. JumpFly’s
- [Part Time Sales Assistant Receptionist](https://www.jumpfly.com/part-time-sales-assistant-receptionist/) - Home » Careers » Part-Time Sales Assistant Receptionist Part-Time Sales Assistant-Receptionist Send your resume and cover letter to Careers@JumpFly.com About This Career Opportunity PART-TIME SALES ASSISTANT-RECEPTIONIST JumpFly, Inc. – www.JumpFly.com Hoffman Estates, IL – Bell Works facility About JumpFly JumpFly is the leader in PPC account management for small and mid-sized businesses worldwide. Our rapidly
- [SEO Specialist](https://www.jumpfly.com/seo-specialist/) - Home » Careers » SEO Specialist SEO Specialist Send your resume and cover letter to Careers@JumpFly.com About This Career Opportunity SEO SPECIALIST JumpFly, Inc. – www.JumpFly.com Hoffman Estates, IL – Bell Works facility About JumpFly Jump aboard one of the fastest growing and well-respected digital advertising agencies in the business. JumpFly’s full-service smart digital marketing
- [SEO Jr. Account Manager](https://www.jumpfly.com/seo-jr-account-manager/) - Home » Careers » SEO Jr. Account Manager SEO Jr. Account Manager Send your resume and cover letter to Careers@JumpFly.com About This Career Opportunity SEO JR ACCOUNT MANAGER JumpFly, Inc. – www.JumpFly.com Hoffman Estates, IL – Bell Works facility About JumpFly Jump aboard one of the fastest growing and well-respected digital advertising agencies in the
- [PPC Account Manager Assistant](https://www.jumpfly.com/ppc-account-manager-assistant/)
- [PPC Account Manager](https://www.jumpfly.com/ppc-account-manager/)
- [Case Study - Buddy Love](https://www.jumpfly.com/case-studies/case-study-buddy-love/)
- [Case Study - Name Bubbles](https://www.jumpfly.com/case-studies/name-bubbles/)
- [Case Study - ACAL Clothing](https://www.jumpfly.com/case-studies/case-study-acal-clothing/)
- [Case Study - Hayabusa](https://www.jumpfly.com/case-studies/case-study-hayabusa/)
- [Homepage May 2021 - test](https://www.jumpfly.com/testing/)
- [Privacy Policy](https://www.jumpfly.com/privacy-policy/) - As a leading partner with all of the major digital advertiing platforms from Amazon to Google to TikTok, Jumpfly values your privacy. Read to learn more.
- [Case Study - Top Business Class 2](https://www.jumpfly.com/case-studies/top-business-class-2/)
- [Case Study - Stove Parts 4 Less](https://www.jumpfly.com/case-studies/stove-parts-4-less/)
- [Case Study - The Basket Lady](https://www.jumpfly.com/case-studies/the-basket-lady/)
- [Case Study - Top Business Class](https://www.jumpfly.com/case-studies/top-business-class/)
- [Case Study - Wholesale Patio Store](https://www.jumpfly.com/case-studies/wholesale-patio-store-2/)
- [Case Study - Window Design Group](https://www.jumpfly.com/case-studies/window-design-group-2/)
- [Case Study - Window Design Group](https://www.jumpfly.com/case-studies/window-design-group-2-2/)
- [Case Study - Jura Shopping Campaign](https://www.jumpfly.com/case-studies/jura-01/)
- [Case Study - Millwork City](https://www.jumpfly.com/case-studies/millwork-city/)
- [Case Study - Nature Hills Nursery](https://www.jumpfly.com/case-studies/nature-hills-nursery/)
- [Case Study - ShopWildThings](https://www.jumpfly.com/case-studies/shopwildthings-2/)
- [Case Study - Jura Campaign](https://www.jumpfly.com/case-studies/jura-02/)
- [Case Study - Harvard Business Services](https://www.jumpfly.com/case-studies/harvard-business-services-01/)
- [Case Study - Harvard Business Services](https://www.jumpfly.com/case-studies/harvard-business-services-02/)
- [Case Study - Depalma Studios](https://www.jumpfly.com/case-studies/depalma-studios/)
- [Case Study - Battery Mart](https://www.jumpfly.com/case-studies/battery-mart/) - Case Studies These case studies illustrate the tremendous value we bring our clients. Is your story next? Battery Mart - Case Study Battery Mart and JumpFly were well-positioned for the volatile markets of the COVID crisis. THE CHALLENGE: Battery Mart wanted to see an improvement in account efficiency. They were looking for a better ROAS
- [Case Study – American Home Warranty](https://www.jumpfly.com/case-studies/american-home-warranty/)
- [Case Study - Amazon Ecommerce](https://www.jumpfly.com/case-studies/amazon-ecommerce/)
- [Case Study - AED Market on Bing](https://www.jumpfly.com/case-studies/aed-market/)
- [Case Study - AED Market on Google](https://www.jumpfly.com/case-studies/aed-02/)
- [Thank You](https://www.jumpfly.com/thank-you-audit/)
- [Home old](https://www.jumpfly.com/home/)
- [Our Beginnings](https://www.jumpfly.com/jumpfly-history/) - We were in digital advertising before Google was. Learn how 2 founders built a leading digital advertising agency from their basements 20 years ago.
- [Referral Program](https://www.jumpfly.com/referrals/)
- [Partnerships](https://www.jumpfly.com/partnerships/) - Partner with JumpFly to bring world-class PPC, SEO, Amazon advertising & social advertising to your clients. Find out more about our partnership offering.
- [Terms of Service](https://www.jumpfly.com/terms-of-service/) - JumpFly partners with all of the major digital advertiing platforms from Amazon to Google to TikTok. Read our terms of service to understand your rights.

## News & Events

- [JumpFly Cares Supports Pay It Foreward Charity Golf Outing Benefiting the American Cancer Society](https://www.jumpfly.com/news-events/jumpfly-cares-supports-pay-it-foreward-charity-golf-outing-benefiting-the-american-cancer-society/)
- [JumpFly Launches ChatGPT Advertising Services ](https://www.jumpfly.com/news-events/jumpfly-launches-chatgpt-advertising-services/)
- [JumpFly’s VP of Search Shares Actionable Ecommerce Insights at PPC.Zone](https://www.jumpfly.com/news-events/jumpflys-vp-of-search-shares-actionable-ecommerce-insights-at-ppc-zone/)
- [JumpFly Recognized by DesignRush as the Top AI Marketing Agency](https://www.jumpfly.com/news-events/jumpfly-recognized-by-designrush-as-the-top-ai-marketing-agency/)
- [JumpFly to Host Client Workshop on Google’s VEO 3 AI Video Technology](https://www.jumpfly.com/news-events/jumpfly-to-host-client-workshop-on-googles-veo-3-ai-video-technology/)
- [JumpFly Announces Exclusive Client Workshop on AI-Powered Holiday Creative](https://www.jumpfly.com/news-events/jumpfly-announces-exclusive-client-workshop-on-ai-powered-holiday-creative/)
- [JumpFly Hosts Exclusive Executive Growth Summit at Google Chicago HQ](https://www.jumpfly.com/news-events/jumpfly-hosts-exclusive-executive-growth-summit-at-google-chicago-hq/)
- [🎙️JumpFly Launches Marketing After-Hours — A New Podcast for Marketers and Business Owners](https://www.jumpfly.com/news-events/jumpfly-launches-marketing-after-hours-a-new-podcast-for-marketers-and-business-owners/)
- [JumpFly Attends Google Marketing Live 2025: A Front-Row Seat to the Future of Digital Advertising](https://www.jumpfly.com/news-events/jumpfly-attends-google-marketing-live-2025-a-front-row-seat-to-the-future-of-digital-advertising/)
- [Google Visits JumpFly for Exclusive Interview on AI-Powered Ads](https://www.jumpfly.com/news-events/google-visits-jumpfly-for-exclusive-interview-on-ai-powered-ads/)
- [JumpFly Welcomes New Director of CRM to Lead Email Marketing Initiatives](https://www.jumpfly.com/news-events/jumpfly-welcomes-new-director-of-crm-to-lead-email-marketing-initiatives/)
- [JumpFly Showcases Key Insights from Amazon Accelerate 2024](https://www.jumpfly.com/news-events/jumpfly-showcases-key-insights-from-amazon-accelerate-2024/)
- [JumpFly and Google Ads Team Co-Host Webinar on Driving High-Quality Leads with PPC Advertising](https://www.jumpfly.com/news-events/jumpfly-and-google-ads-team-co-host-webinar-on-driving-high-quality-leads-with-ppc-advertising/)
- [Urgent Notice: Beware of Fraudulent Employment Scams Impersonating JumpFly, Inc.](https://www.jumpfly.com/news-events/urgent-notice-beware-of-fraudulent-employment-scams-impersonating-jumpfly-inc/)
- [JumpFly Teams Up with Google for Insightful Holiday Webinar](https://www.jumpfly.com/news-events/jumpfly-teams-up-with-google-for-insightful-holiday-webinar/)
- [JumpFly Wins Prestigious 2024 Clutch Global Award](https://www.jumpfly.com/news-events/jumpfly-wins-prestigious-2024-clutch-global-award/)
- [JumpFly Supports LaSalle II Magnet School’s Casino Night Fundraiser](https://www.jumpfly.com/news-events/jumpfly-supports-lasalle-ii-magnet-schools-casino-night-fundraiser/)
- [JumpFly Strengthens Partnership with Samy’s Camera](https://www.jumpfly.com/news-events/jumpfly-strengthens-partnership-with-samys-camera/)
- [JumpFly Gives Back](https://www.jumpfly.com/news-events/jumpfly-gives-back/)
- [JumpFly Co-Founder Brad Garlin Inspires Future Advertising Professionals at UIUC](https://www.jumpfly.com/news-events/jumpfly-co-founder-brad-garlin-inspires-future-advertising-professionals-at-uiuc/)
- [JumpFly Triumphs as 2023 Global Award Winner and Clutch Champion](https://www.jumpfly.com/news-events/jumpfly-triumphs-as-2023-global-award-winner-and-clutch-champion/)
- [JumpFly Cares Supports Lemons of Love as its Q3 Charity](https://www.jumpfly.com/news-events/jumpfly-cares-supports-lemons-of-love-as-its-q3-charity/)
- [JumpFly Celebrates 20 Years of Excellence](https://www.jumpfly.com/news-events/jumpfly-celebrates-20-years-of-excellence/)
- [JumpFly Establishes Forward-Thinking AI Committee to Enhance Client Success](https://www.jumpfly.com/news-events/jumpfly-establishes-forward-thinking-ai-committee-to-enhance-client-success/)
- [JumpFly Cares Raises Funds for D300 Food Pantry in Successful Q2 Fundraising Event](https://www.jumpfly.com/news-events/jumpfly-cares-raises-funds-for-d300-food-pantry-in-successful-q2-fundraising-event/)
- [JumpFly to Attend Prosper Show 2023](https://www.jumpfly.com/news-events/jumpfly-to-attend-prosper-show-2023/)
- [The Manifest Names JumpFly as One of the Most Reviewed PPC Agencies in Chicago](https://www.jumpfly.com/news-events/the-manifest-names-jumpfly-as-one-of-the-most-reviewed-ppc-agencies-in-chicago/)
- [JumpFly Announces New Creative Design Department](https://www.jumpfly.com/news-events/jumpfly-announces-new-creative-design-department/)
- [JumpFly to Attend eTail West 2023](https://www.jumpfly.com/news-events/jumpfly-to-attend-etail-west-2023/)
- [JumpFly’s Nikki Kuhlman Recognized By Marketing O’Clock](https://www.jumpfly.com/news-events/jumpflys-nikki-kuhlman-recognized-by-marketing-oclock/)
- [JumpFly Cares Supports Sandy’s Stocking](https://www.jumpfly.com/news-events/jumpfly-cares-supports-sandys-stocking/)
- [JumpFly Recognized as Clutch 1000 Global Leader in Advertising & Marketing](https://www.jumpfly.com/news-events/jumpfly-recognized-as-clutch-1000-global-leader-in-advertising-marketing/)
- [JumpFly Receives Meta Certified Company Designation](https://www.jumpfly.com/news-events/jumpfly-receives-meta-certified-company-designation/) - JumpFly is excited and proud to announce that it is now one of the first Meta Certified Companies. All members of the JumpFly social media team are individually certified, but being a certified company is quite the distinction. The certifications that JumpFly has received are Media Certified Company and Creative Strategy Certified Company. These certifications JumpFly is excited and proud to announce that it is now one of the first Meta Certified Companies.
- [JumpFly SEO Director Presents at SMX West 2020](https://www.jumpfly.com/news-events/jumpfly-seo-director-presents-at-smx-west-2020/)
- [Clutch Names JumpFly to the Global 1000](https://www.jumpfly.com/news-events/clutch-names-jumpfly-to-the-global-1000/) - To reach the top is the easy part, staying there is another matter. Every company wants to reach the summit of its respective fields. It takes a lot of hard work and even more luck to get there. Staying consistent at the highest level is one of the most difficult things to do in business. JumpFly is excited to announce that it has been named to the Clutch Global 1000 for the fourth year in a row. See more details in our news section.
- [JumpFly Participates in Paid Search Association “Ask Me Anything”](https://www.jumpfly.com/news-events/jumpfly-participates-in-paid-search-association-ask-me-anything/) - On August 25, 2022, JumpFly’s Director of Search Strategy, Nikki Kuhlman, collaborated with the Paid Search Association (PSA) for an industry-wide “Ask Me Anything.” This question and answer session took place on the PSA’s Slack channel, and questions came in from all over the world. The questions ranged from asking about what Nikki loves most
- [JumpFly Recognized by Clutch as a Top 2022 B2B Company in Illinois](https://www.jumpfly.com/news-events/jumpfly-recognized-by-clutch-as-a-top-2022-b2b-company-in-illinois/) - At JumpFly, we enable clients to maximize advertising results while saving time and money. We deliver comprehensive solutions tailored to help businesses grow in an ever-evolving space. Since 2003, we’ve been helping clients to focus on their core business while achieving the best possible results from their marketing efforts. Today, we’re delighted to announce that
- [JumpFlyers Go Over The Edge for Girl Scouts of Northern Illinois](https://www.jumpfly.com/news-events/jumpflyers-go-over-the-edge-for-girl-scouts-of-northern-illinois/) - On Saturday, June 4th, 2022, JumpFly was a corporate sponsor at the Girl Scouts of Northern Illinois (GSNI) Over The Edge event in Rockford, Illinois. This exciting occasion was the quarterly fundraiser for JumpFly Cares, JumpFly’s in-house philanthropy initiative, and five JumpFlyers were able to participate thanks to the funds raised by the JumpFly team.
- [JumpFly Back to the Office and iPad Surprise](https://www.jumpfly.com/news-events/jumpfly-back-to-the-office-and-ipad-surprise/) - Beginning in April 2022, JumpFly staff will be in the Elgin, Illinois office on a hybrid schedule. The team will be together on Mondays and Tuesdays as they ease into in-person office time. Working from home for the last two years has been outstanding, and JumpFly management has been pleased with how well everyone has
- [JumpFly Presents at Prosper Show 2022](https://www.jumpfly.com/news-events/jumpfly-presents-at-prosper-show-2022/) - JumpFly Amazon Ads Account Manager Shannon O’Connell and Social Account Specialist Lex Olson recently presented at Prosper Show in Las Vegas at Mandalay Bay. Their presentation “Expand Your Media Mix With Social Media Ads” was shared with an audience of more than 100 attendees, encouraging them to think beyond sponsored ads on Amazon when building
- [JumpFly Wins Excelligence Learning Corporation’s Awards](https://www.jumpfly.com/news-events/jumpfly-wins-excelligence-learning-corporations-awards/) - On January 13, 2022, Excelligence Learning Corporation’s SVP/CMO Tim O’Connor hosted its annual award ceremony virtually on Zoom. This event recognized Excelligence marketing partners that have provided incredible service to help the Excelligence brands grow in 2021. JumpFly is ecstatic to announce that, out of 23 agencies in the mix, it brought home three of
- [JumpFly Announces Published Facebook Case Study](https://www.jumpfly.com/news-events/jumpfly-announces-published-facebook-case-study/) - After years of management and professional collaboration, JumpFly is pleased to announce it is the proud recipient of a Facebook-published case study. The featured client, Really Good Stuff, has been a loyal JumpFly customer since 2018 and has recently ventured onto the Facebook ad platform to promote their new charity. Aptly called Wishing Well, this
- [JumpFly Digital Marketing Dashboard: Live For All Clients](https://www.jumpfly.com/news-events/jumpfly-digital-marketing-dashboard-live-for-all-clients/) - First introduced in June 2021, JumpFly’s Digital Marketing Dashboard (DMD) has been successfully rolled out to all JumpFly clients. Created by its in-house technology development team, this dashboard replaces the monthly reports sent by JumpFly account teams. JumpFly clients now all have access to their account dashboard to view their advertising account performance data in
- [JumpFly to Attend IRCE at retailX 2021](https://www.jumpfly.com/news-events/jumpfly-to-attend-irce-at-retailx-2021/) - JumpFly is pleased to announce that it will be attending the retailX conference held at McCormick Place in Chicago on August 24 and 25, 2021. Previously attended by JumpFly as the Internet Retailer Conference and Exhibition (IRCE), retailX is self-described as “the premier conference and trade event providing direct access to the technology and trends
- [JumpFly Cares Supports the Wishing Well™](https://www.jumpfly.com/news-events/jumpfly-cares-supports-the-wishing-well/) - JumpFly is happy to announce its support in helping to launch the Wishing Well™ initiative by Really Good Stuff. Wishing Well is a great way to make donations to teachers in real-time. Support can vary from a couple of pencils to a whole classroom full of supplies. Any donation amount helps deserving teachers fill their
- [JumpFly to Attend Prosper Show 2021](https://www.jumpfly.com/news-events/jumpfly-to-attend-prosper-show-2021/) - JumpFly is excited to announce that it will be attending the Prosper Show in Las Vegas, July 13 through 15, 2021. Prosper Show will be the first trade show JumpFly will have attended since the COVID-19 pandemic hit in early 2020, and the team is eager to speak with attendees about the successes the agency
- [JumpFly Recognized by Clutch Among the Top Companies in Illinois for 2021](https://www.jumpfly.com/news-events/jumpfly-recognized-by-clutch-among-the-top-companies-in-illinois-for-2021/) - At JumpFly, we enable our clients to maximize their advertising results while saving time and money through our implementation and management of digital advertising. With proper setup and management, we can make the difference between an advertiser’s success or failure. We provide pay-per-click (PPC) marketing and search engine optimization (SEO) to drive performance across both
- [JumpFly Digital Marketing Dashboard: Technology That Delivers](https://www.jumpfly.com/news-events/jumpfly-digital-marketing-dashboard-technology-that-delivers/) - Gone are the days of end-of-month spreadsheet reports and the days of manually adding up totals from multiple advertising platforms. Creating digital marketing performance reports from scratch takes up valuable agency time and resources. We can simply describe this antiquated process with one word: "headache." JumpFly's ad-tech innovation began with the creation of a proprietary
- [JumpFly Returning to its Elgin, Illinois Office](https://www.jumpfly.com/news-events/jumpfly-returning-to-its-elgin-illinois-office/) - In an effort to regain some normalcy of pre-pandemic life, JumpFly will be resuming in-person office hours on Tuesday, July 6, 2021. JumpFly staff began working from home in March 2020 when the Illinois stay-at-home orders were first implemented. Now that Illinois has fully reopened and vaccinations are widely available, JumpFly leadership has decided to
- [JumpFly's Proactive Monitoring System Saves Clients Money](https://www.jumpfly.com/news-events/jumpflys-proactive-monitoring-system-saves-clients-money/) - Managing digital marketing campaigns requires a great deal of attention to detail. There are plenty of factors that can cause a campaign to go off track, from inventory feed issues to website downtime. To solve that, JumpFly developed proprietary monitoring software that provides an extra set of eyes to watch over its clients’ advertising campaigns
- [JumpFly Invited to Speak at Amazon Webinar](https://www.jumpfly.com/news-events/jumpfly-invited-to-speak-at-amazon-webinar/)
- [JumpFly Named as a Leading Facebook Marketing Company in the 2021 Clutch Leader Awards](https://www.jumpfly.com/news-events/jumpfly-named-as-a-leading-facebook-marketing-company-in-the-2021-clutch-leader-awards/)
- [UPDATE: Google Shares Details on $340-Million COVID-19 Advertising Relief](https://www.jumpfly.com/news-events/update-google-shares-details-on-340-million-covid-19-advertising-relief/)
- [JumpFly Awarded TikTok Partner Program Designation](https://www.jumpfly.com/news-events/jumpfly-awarded-tiktok-partner-program-designation-2/)
- [JumpFly‌ ‌Achieves‌ ‌‌Fortune‌ ‌"Best‌ ‌Small‌ ‌Workplace"‌ ‌for‌ ‌2020‌ ‌](https://www.jumpfly.com/news-events/jumpfly-achieves-fortune-best-small-workplace-2020/)
- [JumpFly Awarded Digital.com Best Pay-Per-Click Company of 2020](https://www.jumpfly.com/news-events/jumpfly-awarded-digital-com-best-pay-per-click-company-of-2020/)
- [JumpFly Earns Clutch Leader Award in the Top 1%](https://www.jumpfly.com/news-events/jumpfly-earns-clutch-leader-award-in-the-top-1/)
- [JumpFly SEO Director to Speak at SMX West 2020](https://www.jumpfly.com/news-events/jumpfly-seo-director-to-speak-at-smx-west-2020/)
- [Google and Facebook Visit JumpFly Headquarters](https://www.jumpfly.com/news-events/google-and-facebook-visit-jumpfly-headquarters/)
- [JumpFly Receives Great Place to Work® Certification For 2020](https://www.jumpfly.com/news-events/jumpfly-receives-great-place-to-work-certification-for-2020/)
- [JumpFly Holds Business Continuity Exercise](https://www.jumpfly.com/news-events/jumpfly-holds-business-continuity-exercise/)
- [JumpFly Presents at Bing All Hands Meeting 2018](https://www.jumpfly.com/news-events/jumpfly-presents-at-bing-all-hands-meeting-2018/)
- [JumpFly Receives In-Office Facebook Training](https://www.jumpfly.com/news-events/jumpfly-receives-in-office-facebook-training/)
- [JumpFly Expands Amazon Division](https://www.jumpfly.com/news-events/jumpfly-expands-amazon-division/)
- [JumpFly Celebrates 15-Year Anniversary](https://www.jumpfly.com/news-events/jumpfly-celebrates-15-year-anniversary/)
- [JumpFly Receives Prestigious 2018 Clutch Global Leader Award](https://www.jumpfly.com/news-events/jumpfly-receives-prestigious-2018-clutch-global-leader-award/)
- [JumpFly Cares: Free Spirit Siberian Rescue Fundraiser](https://www.jumpfly.com/news-events/jumpfly-cares-x-free-spirit-siberian-rescue-fundraiser/)
- [JumpFly Cares Joins Forces with Oscar Mike](https://www.jumpfly.com/news-events/jumpfly-cares-joins-forces-with-oscar-mike/)
- [JumpFly Recognized as the Number 1 PPC Agency in Chicago on Clutch](https://www.jumpfly.com/news-events/jumpfly-recognized-as-the-number-1-ppc-agency-in-chicago-on-clutch/)
- [Google Engineers visit JumpFly](https://www.jumpfly.com/news-events/google-engineers-visit-jumpfly/)
- [JumpFly Welcomes Amazon Senior Partner Manager](https://www.jumpfly.com/news-events/jumpfly-welcomes-amazon-senior-partner-manager/)
- [JumpFly Cares: Oscar Mike, D300 Food Pantry](https://www.jumpfly.com/news-events/jumpfly-cares-oscar-mike-d300-food-pantry/)
- [JumpFly Attends Microsoft Advertising Global Partner Summit](https://www.jumpfly.com/news-events/bing-ads-updates-and-new-pilots-announced/)
- [JumpFly Receives Snapchat Certification](https://www.jumpfly.com/news-events/jumpfly-receives-snapchat-certification/)
- [JumpFly Becomes Facebook Marketing Partner](https://www.jumpfly.com/news-events/jumpfly-becomes-facebook-marketing-partner/)
- [JumpFly Cares Supports D300 Food Pantry](https://www.jumpfly.com/news-events/jumpfly-cares-supports-d300-food-pantry/)
- [JumpFly Hosts Microsoft for Onsite Training](https://www.jumpfly.com/news-events/jumpfly-hosts-microsoft-for-onsite-training/)
- [JumpFly Joins Google Ads Editor Advisory Group](https://www.jumpfly.com/news-events/jumpfly-joins-google-ads-editor-advisory-group/)
- [JumpFly Invited to Participate in Microsoft Support Pilot](https://www.jumpfly.com/news-events/jumpfly-invited-to-participate-in-microsoft-support-pilot/)
- [JumpFly to Attend Obesity Week 2019 with Google Agency Team](https://www.jumpfly.com/news-events/jumpfly-to-attend-obesity-week-2019-with-google-agency-team/)
- [Google Visits JumpFly for YouTube Training](https://www.jumpfly.com/news-events/google-visits-jumpfly-for-youtube-training/)
- [JumpFly Senior Account Director Featured on Search Engine Journal](https://www.jumpfly.com/news-events/jumpfly-senior-account-director-featured-on-search-engine-journal/)
- [Google Visits JumpFly for YouTube Training Part 2](https://www.jumpfly.com/news-events/google-visits-jumpfly-for-youtube-training-part-2/)
- [JumpFly Receives 2019 Best of Elgin Award](https://www.jumpfly.com/news-events/jumpfly-receives-2019-best-of-elgin-award/)
- [Google Announces $340 Million in COVID-19 Relief Advertising Credits](https://www.jumpfly.com/news-events/google-announces-340-million-in-covid-19-relief-advertising-credits/)
- [JumpFly Looks out for Clients during COVID-19 Crisis](https://www.jumpfly.com/news-events/jumpfly-looks-out-for-clients-during-covid-19-crisis/)
- [JumpFly Announces New Referral Program](https://www.jumpfly.com/news-events/jumpfly-announces-new-referral-program/)

## Categories

- [Uncategorized](https://www.jumpfly.com/blog/category/uncategorized/)
- [Amazon & Marketplaces](https://www.jumpfly.com/blog/category/amazon/)
- [PPC](https://www.jumpfly.com/blog/category/ppc/)
- [SEO](https://www.jumpfly.com/blog/category/seo/)
- [Social](https://www.jumpfly.com/blog/category/social/)
- [Technical](https://www.jumpfly.com/blog/category/technical/)
- [Design](https://www.jumpfly.com/blog/category/design/)
- [Podcast](https://www.jumpfly.com/blog/category/podcast/)
- [Email Marketing](https://www.jumpfly.com/blog/category/email-marketing/)
- [AI](https://www.jumpfly.com/blog/category/ai/)

## Tags

- [PPC Advertising](https://www.jumpfly.com/blog/tag/ppc-advertising/)
- [Internet-Marketing](https://www.jumpfly.com/blog/tag/internet-marketing/)
- [PPC-Management](https://www.jumpfly.com/blog/tag/ppc-management/)