JumpFly Senior Account Director Nikki Kuhlman attended the Microsoft Advertising Global Partner Summit in Seattle at the beginning of May. At the annual summit it was announced that Bing Ads is now Microsoft Advertising, and a number of new initiatives are being launched as well.
With Microsoft’s forward thinking and the new initiatives that were announced, Nikki was very encouraged at the direction Microsoft is taking to expand their clients reach. Upcoming ad initiatives include:
- Product Audiences pilot
- Similar Audiences pilot
- Customer Match pilot
- Brand Loyalty Extensions pilot
- Video Extensions pilot
- Dynamic Product Extensions pilot
- Filter Link Extensions pilot
- Product Ads in Images pilot
- Hotel Ads pilot
- Auto Ads pilot
They also announced updates to performance reporting, with the Insights and Actions areas of the Overview tab, improved keyword and ad diagnostics, the addition of the Competition tab and improved ad matching.
But one of the most important takeaways from the 2019 Microsoft Advertising Global Partner is that the new Microsoft Advertising is more than just Bing Search. Microsoft is expanding their network to Microsoft Audience advertising and is also expanding the power of the audience with LinkedIn data. JumpFly is excited to participate in these exciting new pilot programs and the transition to Microsoft Advertising. The future advertising on Microsoft looks very promising.
About JumpFly:
JumpFly professionally develops, implements and manages Google Ads, Microsoft Ads, Yahoo Gemini and Facebook advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Premier Google Partner, Facebook Certified Partner, and exclusive Bing Elite Agency. JumpFly assists more than 400 clients, offers a money-back- guarantee, ranks as the #1 PPC Management Company by TopSEOs and Clutch, and has an A+ rating from the BBB.
