JumpFly recently had the privilege of hosting Google’s Fernando Belfort and Uday Badami at its headquarters for an exclusive interview with President Michael Marchese. As part of Google’s “Shared Perspectives” program, the discussion explored the growing influence of AI-powered advertising and how automation is reshaping digital marketing.
Google’s “Shared Perspectives” initiative brings together industry leaders to share insights on emerging trends and best practices in digital marketing. With AI now playing a critical role in areas like automated bidding, audience targeting, and creative optimization, the conversation focused on how businesses can leverage these advancements to drive better results.
“JumpFly was honored to participate in Google’s latest ‘Shared Perspectives’ discussion on AI-powered ads,” said Michael Marchese, President of JumpFly. “AI is transforming digital advertising, but to truly harness its potential, businesses need a deep understanding of how to use it strategically. This conversation was a great opportunity to exchange insights and explore the future of AI-driven marketing.”
During the interview, Marchese and Belfort, who represented Google’s perspective, discussed key AI-powered solutions that help advertisers maximize efficiency without sacrificing control. Topics included:
- The role of machine learning in optimizing ad performance
- How AI enhances campaign measurement and attribution
- The balance between automation and human expertise
- Future advancements in AI-driven advertising
A major takeaway from the discussion was that AI is not replacing marketers—it’s empowering them. While AI tools can process vast amounts of data and make real-time adjustments, human strategy and creativity remain essential. Businesses that embrace AI while maintaining strategic oversight are seeing the most success in today’s competitive landscape.
Google’s Uday Badami was also in attendance, reinforcing the strong partnership between JumpFly and Google. As a Premier Google Partner, JumpFly continues to work closely with Google to provide clients with cutting-edge AI solutions that enhance their advertising efforts. The visit further underscored JumpFly’s commitment to staying ahead of industry trends and helping businesses navigate the evolving world of AI-powered marketing.
The interview highlights JumpFly’s leadership in AI-driven advertising and its dedication to providing innovative, results-driven strategies. As AI continues to evolve, JumpFly remains at the forefront—helping clients maximize performance while making the most of these powerful tools.
Stay tuned for more insights from this discussion as Google and JumpFly continue to shape the future of AI-powered advertising.
About JumpFly:
JumpFly professionally develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Taboola Ads, Amazon Ads, and Facebook Meta advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management and conversion rate optimization (CRO) services. JumpFly’s full-service smart digital marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, a TikTok Partner, and has an A+ rating from the BBB
