JumpFly, a leading digital marketing agency specializing in smart digital advertising, recently partnered with Google Ads to present an exclusive webinar focused on the essential steps to driving high-quality leads through strategic PPC campaigns. Led by Lisa Karalis, Account Director at JumpFly, the webinar offered invaluable insights into optimizing the lead generation journey for businesses of all sizes.
The webinar, titled “4 Steps to Driving High-Quality Leads with PPC Advertising,” delved into the complexities of the digital advertising landscape, highlighting the importance of aligning marketing efforts with clearly defined business objectives. With over 70 percent of advertisers prioritizing the improvement of lead quality, the content was tailored to address the needs of advertisers aiming to maximize their return on investment (ROI) by capturing the most valuable leads.
During the webinar, Lisa Karalis and the Google Ads agency team outlined a four-step framework for success:
- Setting Clear and Measurable Objectives: The foundation of any successful PPC campaign starts with establishing specific, actionable goals. Whether focusing on increasing lead volume, boosting revenue, or a combination of both, these objectives guide the overall strategy.
- Mapping Out the Lead-to-Sale Journey: Understanding the customer journey is crucial to optimizing every stage of the lead generation process. The webinar emphasized the importance of tracking key metrics such as engagement, conversion rates, and average customer value to identify high-value opportunities.
- Integrating Offline Conversion Data: By incorporating offline data into Google Ads campaigns, advertisers can assign appropriate values to each stage of the sales process, enabling more precise targeting and better allocation of resources towards the most promising prospects.
- Leveraging Google’s AI for Smart Bidding: The webinar covered the strategic use of Google’s AI tools for smart bidding, helping businesses capture demand more effectively and improve performance across their campaigns.
“We were thrilled to collaborate with Google Ads to provide advertisers with actionable strategies for enhancing their lead generation efforts,” said Lisa Karalis. “In today’s competitive market, it’s more important than ever to take a data-driven approach to PPC advertising, and our webinar offered attendees the tools and knowledge needed to succeed.”
For those who missed the live presentation, the full webinar is now available for viewing here. Additionally, the slide deck can be downloaded here for a more detailed exploration of the strategies discussed.
About JumpFly:
JumpFly professionally develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Taboola Ads, Amazon Ads, and Facebook Meta advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management. JumpFly’s full-service smart digital marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, a TikTok Partner, and has an A+ rating from the BBB
