The Amazon division within JumpFly has recently announced an expansion of its Amazon Seller Central and Amazon Advertising pay-per-click management services. Although JumpFly has been actively managing Amazon accounts for quite some time, they have recently released two case studies about the positive impact they have had for their managed client accounts.
According to recent data, over 49% of all online purchases in the United States are made on Amazon. Along with this, over 72% of consumers visit Amazon to research, price check or look to see if their desired item is Prime-eligible after finding a product online. This Amazon influence over purchases made the Amazon platform the next logical step for JumpFly service expansion. As with Google Ads, Bing Ads and other paid search avenues, a properly structured Amazon account is imperative for optimum account performance. In the case studies recently released by JumpFly, their clients saw marked improvement on the Amazon platform under JumpFly management. One client saw a 26% improvement to ACoS (Advertising Cost of Sale) across the entire account as well as a 54% reduction in monthly spend. Another JumpFly advertiser witnessed the power of running ads on Google as well as Amazon simultaneously. A test of pausing Google campaigns caused a 31% jump in ACoS and a 37% fall in sales which shows the importance of the two platforms working together in harmony.
JumpFly is extremely excited about the untapped potential in the Amazon paid search management space and has begun actively offering this much-needed service to their current clients as well as new Amazon advertisers. They hope to be able to bring results like these to a wide variety of Amazon advertisers in the very near future.
Case Studies (PDF):
- JumpFly turned a client’s wasteful spend into a higher ROI
- Basket Lady witnessed the power of running ads on Google & Amazon simultaneously
About JumpFly:
JumpFly professionally develops, implements and manages Google, Bing, Facebook and Amazon advertising accounts, enabling clients to maximize results while saving time and money. Proper setup and management of these unique ad platforms often determines an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their digital advertising campaigns. JumpFly is a Premier Google Partner, Facebook Certified Partner, and Bing Elite Agency. JumpFly assists more than 400 clients and has an A+ rating from the BBB.
