JumpFly, a leader in pay-per-click (PPC) digital advertising and search engine optimization (SEO) services, is pleased to announce Zech Gilbert as its new Director of Website Services, where he will lead the company’s Conversion Rate Optimization (CRO) efforts. Zech brings over 23 years of experience in web development and marketing, combining a data-driven mindset with a proven ability to deliver real-world results for businesses looking to unlock their website’s full potential.
JumpFly’s CRO services are designed to help businesses maximize their existing website traffic through data-backed strategies that improve conversions. With Zech at the helm, the company will further strengthen its ability to provide tailored solutions that go beyond standard, cookie-cutter approaches. Zech’s unique background, including his time in the military, instilled in him the discipline, precision, and adaptability required to craft agile strategies that drive measurable outcomes.
Zech’s approach focuses on understanding user behavior, optimizing technical performance, and delivering actionable insights that help businesses achieve meaningful growth. His extensive track record includes helping clients across industries turn website traffic into tangible results. He brings a determined, underdog mindset to every company he partners with, driving results through persistence and strategic focus.
“I’m honored to join the team at JumpFly and take on this opportunity to lead our Conversion Rate Optimization initiatives,” said Zech Gilbert, Director of Website Services at JumpFly. “In today’s digital landscape, driving traffic to a website is only half the battle — turning that traffic into actionable results is where businesses truly thrive. My focus will be on developing data-driven strategies, personalized solutions, and delivering insights that ensure every website visitor counts.”
JumpFly has a longstanding reputation for helping businesses achieve digital marketing success through expertly managed Google Ads, Microsoft Advertising, Meta Ads, and Amazon Ads programs, as well as comprehensive SEO services. The company’s CRO department is key in enhancing ROI for its clients by turning clicks into conversions.
“Zech’s deep experience, results-oriented mindset, and leadership will help us continue to deliver exceptional value to our clients,” said Michael Marchese, President at JumpFly. “We’re excited to welcome him to the team and look forward to the next chapter of growth under his guidance.”
To learn more about JumpFly’s Conversion Rate Optimization services and how Zech Gilbert can help your business achieve its goals, visit JumpFly CRO Services.
About JumpFly:
JumpFly professionally develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Taboola Ads, Amazon Ads, and Facebook Meta advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management and conversion rate optimization (CRO) services. JumpFly’s full-service smart digital marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, a TikTok Partner, and has an A+ rating from the BBB
